In previous blogs I discussed first steps in learning to write. The following blog is brief but important.

Why?

We can prepare and use all the tools available, but if we are writing for the wrong audience it will be to no avail. We need to know!

YOUR AUDIENCE

 This can be a bit tricky. Especially for new authors. If you have previously written books then you already have something to gauge who your audience is.

So there are three principles:

  1. New Authors:

    Make use of reviewers. Who are they, especially those with a positive view. When you get someone to review your books keep a list of who they are. Learn their email address, their blog, and anything else.

  2. Established Authors:

    Review your sales data to see who buys your books, and who reviews your books. If you have your own store your ecommerce reports will tell you this. But if all your sales are on other sites, say Amazon, then you can also receive stats from them. Amazon allows you to join Amazon Central where you can track your sales.

    Take advantage of these services provided by Amazon and other sites. Learning these stats will help you to learn more about your audience.

  3. All Authors: Look at other authors in your genre. Who is in their audience?

    If you know the genre then it is easier to find authors. Use Google or other search engines. Discover who the other authors are and who their audiences are.

In summary, the principle is to make use of reviews, sales, and audiences of other authors. Doing that will enable you to get at least a glimpse of your audience, which in turn will enable you to see what they like as readers.

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Tip #1 – Make a list of audience possibilities.

Tip #2 – Then narrow the list down until you have gotten it as refined as possible.

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 Example

When I first began writing, I thought my audience would be men. After all I am a man and I was writing historical fiction which included adventure. But actual sales tipped in the direction of women. While I now market to both sexes, I see women as my primary audience, although I write for both.

Application

Don’t check out your audience and then forget it. Periodically check it out again. Then apply that knowledge to your marketing, but don’t forget the actual writing and publishing.

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