I’ve recently been doing a lot of work on creating a mini-course for writers. It involved a bit of work and a lot of thinking, but I finally got it finished. I recently completed the video that tells about three different offers, actually a three-in-one offer, of which the mini-course is the ultimate gift. It is now on YouTube.
The inspiration for this course came once again from my own experience and from what I have learned over the years. The hardest part, believe it or not, was putting my face out there on video for all to see. I am not a person who in the beginning liked to stand in front of people, let alone a camera, and talk.
But the Lord has enabled me. Over the years He has used me as a Sunday School teacher, which really broke the ice. But He has also taught me how to use video to express ideas. And one of the truths He taught me is that it is not all about me, but about the idea I am promoting or talking about.
In the title I asked a question, “Should writers use video? Now I am not going to say that using videos in marketing your book will make you a great success, since I have only recently started using it. However, others do say so.
Among other things you can create videos for book trailers, YouTube ads, Facebook ads, and much more.
Actually I am increasingly using videos. Both in marketing and in the Authors Academy. I have found that it is an effective way of communicating.
If you have doubts just check my video out. As you will see I don’t have a fancy studio, I actually filmed it in my home office. Nor did I use fancy equipment. And that is the real beauty of it, you can create an interesting video without spending hundreds and thousands of dollars. As I said, watch the video. You will probably end up saying, “If he can do it, then so can I.”
It’s worth investigating!
SO HOW DO YOU DO VIDEO?
As mentioned above I use my home office. And I recommend you do the same. Even if you don’t really have an office, you can film it in your living room or wherever you feel most comfortable. That is important.
Standing up is also important. I have both stood and sat. Both can be effective, but I have rediscovered a truth that someone told me years ago, “you think better on your feet.” It is true. I’m no doctor so I can’t explain why, but standing seems to help your focus.
WHAT KIND OF EQUIPMENT DO I NEED?
How about your computer’s camera? Or do you own a tablet, etc? These may not be the best cameras in the world, but they certainly seem capable to me. I have both a laptop and a cell phone. Haven’t used the cell phone much, but I have been real pleased with the laptop camera.
If you watched the video above, then you can see the quality. I am sure that if you spend hundreds of dollars you can do better, but I suggest you try your camera on either the laptop, tablet, or cell phone first.
WHAT ABOUT YOU TUBE?
The video above is on YouTube. It is a free service unless you start promoting the video on AdWords or elsewhere. Again, I encourage you to check it out.
This is not an in-depth look at videos, but it just might get the wheels spinning in your head. Explore ideas and do some research. I think you will be at least intrigued.