A strange title isn’t it?
Basically what I am talking about is using links to build your SEO.
SEO is that dreaded word that we all agree we need, but don’t always know how to go about it. We will be looking in the next few weeks at different SEO techniques. I am starting with Links because I believe it is a very important action and it is an action you can easily perform.
I am assuming that you have a website, either managed by you or someone you have hired. If not, I will be discussing that at a later time.
Here’s a principle you should adopt: Never pay for links!
There are those of you out there that may take issue with that, which is fine. But if you are going to do it, I recommend CAUTION. Some providers use shady techniques and still others are outright scams.
A simple way is to establish links between your assets. For example, I have a blog (you’re reading it), a newsletter, and company website. All of these are capable of doing two way linkage. I also have my author domain which links to the company website and I can link to my products on Amazon. And of course there is Facebook and Twitter.
For instance, to two-way link my blog with my website I simply went to my website and created under Services the word Blog and a brief description. I highlighted Blog and linked it to the url for the blog. With that I immediately created a link to this blog. On this side I simply put T&R Independent Books in my boiler plate (see below) and linked it to the website url.
You can also place links from your website (say a product page) to a particular Amazon page. I have linked this blog to Amazon’s authors page where the user can view all my books.
It is not only easy to do, it is valuable. I am not an expert on SEO or on Google, but it is my understanding that Google includes links, especially backlinks, in their search formula, which affects your search results. Our website has backlinks with Goodreads, PRLOG (Press Release service), and Facebook. So our website has both links and backlinks which has long range positive prospects for the site.
Does your website have links/backlinks with your Facebook business page, your Twitter account, your Amazon authors page, or your blog? In the future we will discuss each of these services that you should have. But if you have them make sure you have them linked!
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Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured.