Your website should be an integral part of your book marketing efforts. Today I will discuss some of the basics of website development.

 First of all, you need a website. I use Godaddy, but there are plenty of potential hosts out there. Today’s blog is not about the various hosts although I may blog on that in the future. Rather, today I am going to assume you have purchased a domain.

 Why?

 Because when you own your domain, you have more control of the site and the content. For example, if you decided at some point that you are unhappy with your website host, you can move to another host.

 Another reason for owning your own domain is that you can have a domain that is keyed to your name. When I first started out I bought rfrederickriddle.com as my domain. As you can see it was keyed to my author’s name. Recently we (T&R Independent Books) bought the domain tr-indbkstore.com, which again reflects our company name.

 As the owner of rfrederickriddle.com I was able to cancel the content on the site and redirect it to the T&R site. So I retained my professional name brand and people searching for me are redirected to my home page on T&R’s site. That is only one positive of domain ownership.

 This blog is not big enough to go in to great detail on web development, but there are a few points that need to be made.

  1. White background is often better that dark. (Don’t believe me, visit a site having a dark background and quite often it is hard to read the content.)

  2. Put eye-catching content above the fold (making the content the first thing visitors see).

  3. Highlight your book(s)

  4. Link to your blog, newsletter, and social sites.

 There is much more. But the above are generally agreed to be important.

 The title of this blog is marketing your website. So let’s discuss promoting the website itself. There are ways available to you to promote your site, such as:

  1. Facebook page

  2. Facebook ads

  3. Twitter page

  4. Twitter ads

  5. Your email signature

  6. Your blog

  7. Your newsletter

  8. SEO

  9. Word of Mouth

 These are just a few methods available. Each could be discussed in a separate blog.

The key here is that you put some effort in letting word get out about your website. It won’t be overnight. Be prepared for a long term effort. Your website’s visibility will grow.

 

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R. Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured.

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