There are different ways of studying this subject. Some are much more technical than this blog will be. So for a detailed plan of action on hosting, then I suggest you Google ‘hosting your website.’
But I want to discuss the concept of hosting. Recently I blogged about marketing your website. In a sense this is an expansion on that subject.
There are two ways you can go. First, you can have a server such as Godaddy host your domain. The primary advantage of this is that you will have professionals design and maintain your website.
Chances are that the site will look good, attract visitors, and maybe even sell your books.
BUT YOU WON’T OWN IT!
What’s the big deal?
Let’s image for a moment that Godaddy goes belly up. Not likely, but let’s just pretend. Do you know what happens to your website?
You see, you don’t own it. Godaddy does. The domain may still exist (if you own that), but all content is gone, Kaput!
Second, I suggest the following:
- Buy a domain
- Make sure it is your name or company name (discussed in previous blog)
- Do your own hosting
You might object that you don’t have the knowledge to do your own hosting. Well, that is a problem that is easily resolved. There are many companies out there, such as Godaddy, that provide easy to use interfaces that allow you to create dynamic websites.
Godaddy, for instance, has Website Builder. They also offer other hosting programs for relatively inexpensive costs.
I use the Website Builder. It is easy to use, has some powerful tools available, and is low cost.
In my blog about marketing the website I mentioned having good content above the fold. This term refers to when you first bring up the website on your computer or remote device. The fold is the bottom of the screen. You want some good, eye catching content above that fold.
Take a look at our website at www.tr-indbkstore.com. On your computer you immediately see our logo, site title, menu, marquee (showing clickable pictures of our books), our site motto, and the beginning of additional content. On a small cell phone you will see less, but all of this is information you want the visitor to see in the first few seconds.
Why? Because when we visit a site our attention span is very short. If we don’t see something to attract us and scream “Check this out!” then we will likely move on.
All of this was accomplished through Godaddy’s Website Builder. There are other hosting plans by Godaddy and other vendors that are just as strong or maybe stronger.
Here is a brief list of domain providers (alphabetical order) taken from Authors Academy:
· 1 and 1 (1and1.com)
1and1.com is a domain registrar that is both trusted and a reliable provider of hosting. Its services pretty much cover all types that are related to domain and Web hosting. Ideal for ITs (Information Technicians) as it has a dedicated server, website builder, SEO services, powerful web hosting, and email solutions.
You can get a domain for only $0.99 (first year) plus up to 5 sub-domains. In addition, it offers ecommerce.
· Bluehost (Bluehost.com)
Bluehost.com is one of the best at the web hosting services. It is very useful to manage and host your website. Its one click installation of options allows you to easily install Drupal, Joomla, Prestashop, Zencart, and WordPress.
· Dreamhost (Dreamhost.com)
Provides Web Presence Solutions to professionals, individuals and small businesses. Helps customers grow and develop their online presence by providing business class email service, ecommerce solutions, website builder products, digital certificates and web hosting.
· Godaddy (Godaddy.com)
This is probably one of the best web hosting providers and domain registrar in the world. We use it for our author websites as well as the T&R Independent Bookstore.
Godaddy provides many services in addition to buying a domain ($2.95/year) and hosting ($1.99/month). These are Godaddy website builder, business email accounts, SSL certificates, SEO and other services.
· Hostgator (Hostgator.com)
It has a popular web hosting service. They provide various types of hosting such as shared hosting, Reseller hosting, and VPS. In addition it provides dedicated server and domain registration.
These are just a few of the options available. Once you choose a hosting plan, dive in. Take their tour (if they offer you one). Learn about their tools and how to use them.
My suggestion is that you program yourself to write your website. That is just a fancy way of saying schedule the work. When people see a huge obstacle or job, it is like seeing an elephant. I always ask people, “Do you know how to eat an elephant?”
They usually give me a blank look until I answer, “By eating one bite at a time.”
And that is good advice when designing your website. Take your time, accomplish one task at a time. Before you know it the job will be done.
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R. Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. Authors Academy provides training in writing, publishing, and marketing.