Book Marketing: Facebook

Using Social Media as a marketing tool is a multifaceted subject. But we will only be looking at a few uses.

What is Facebook?

According to Wikipedia: Facebook is a for-profit corporation and online social networking service. Founded by Mark Zuckerberg on February 4, 2004 it is located in Menlo Park, California.

Primarily it is a very popular social networking site where users can easily interact with one another. Facebook has grown tremendously and is now not only for personal communications but has a strong business flair as well.

Facebook ads give advertisers an alternative to Adwords. For authors it might just be the preferred format for advertising.

I can only speak for myself but I have been very disappointed with Adwords whereas Facebook ads have done better for me. At the very least Facebook offers a credible competitor.

One of the factors that I like is that Facebook has a large database that can be defined narrowly. While Adwords has similar capabilities Facebook offers, in my opinion, a stronger defining tool that allows me to determine or customize my audience by geography, age, gender, interests, and more.

It is also tied to my Business Page which is a plus.

Do you have a Facebook business page?

Whether you use Facebook Ads or not having a business page gets you name recognition. And it can serve as a landing page. In my case I have designed other Landing Pages, but I do use my Facebook Business Page as a Landing Page in some ads.

You can also use your Facebook business page not only to inform existing and potential customers, but to act as a conduit. For example, at the bottom of this blog article you will see a statement that reads, “Your comments are welcome. Just go to my Facebook page and leave a comment about this article.” This allow you to comment on my blog, plus while on the page you can “Like” my page and “Signup” for Authors Academy.

I have barely touched on what you can do with Facebook, but I think you get the point: Facebook deserves to be an integral part of your marketing.

Your comments are welcome. Just go to my Facebook page and leave a comment about this article.

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 R. Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured.

Published by R. Frederick Riddle

My wife (Tess) and I are authors and co-founders of T&R Independent Books. Founded in 2014 TR publishes our books and promotes writing. While we write in two different genres (Tess in Teen and mystery, myself in historical fiction) both writings are from a Christian perspective. I am first a Christian and secondly an author. I love writing about Old Testament saints. Whenever I write I always try to place myself within the primary character's shoes. In long novels that means I may focus on different characters at differing times. The result hoped for is that I bring the character to life. Apparently, according to reviewers, I have achieved this. I also write in Speculative fiction (future history, if you will), plus we've not started TR Writing Services to assist new and struggling authors to write and publish using the Kindle Direct Publishing (KDP) platform. And we keep our prices low.

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