Using Social Media as a marketing tool is a multifaceted subject. But we will only be looking at a few uses.
What is Facebook?
According to Wikipedia: Facebook is a for-profit corporation and online social networking service. Founded by Mark Zuckerberg on February 4, 2004 it is located in Menlo Park, California.
Primarily it is a very popular social networking site where users can easily interact with one another. Facebook has grown tremendously and is now not only for personal communications but has a strong business flair as well.
Facebook ads give advertisers an alternative to Adwords. For authors it might just be the preferred format for advertising.
I can only speak for myself but I have been very disappointed with Adwords whereas Facebook ads have done better for me. At the very least Facebook offers a credible competitor.
One of the factors that I like is that Facebook has a large database that can be defined narrowly. While Adwords has similar capabilities Facebook offers, in my opinion, a stronger defining tool that allows me to determine or customize my audience by geography, age, gender, interests, and more.
It is also tied to my Business Page which is a plus.
Do you have a Facebook business page?
Whether you use Facebook Ads or not having a business page gets you name recognition. And it can serve as a landing page. In my case I have designed other Landing Pages, but I do use my Facebook Business Page as a Landing Page in some ads.
You can also use your Facebook business page not only to inform existing and potential customers, but to act as a conduit. For example, at the bottom of this blog article you will see a statement that reads, “Your comments are welcome. Just go to my Facebook page and leave a comment about this article.” This allow you to comment on my blog, plus while on the page you can “Like” my page and “Signup” for Authors Academy.
I have barely touched on what you can do with Facebook, but I think you get the point: Facebook deserves to be an integral part of your marketing.
Your comments are welcome. Just go to my Facebook page and leave a comment about this article.
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R. Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured.