Keeping Your Focus Part II

In Part I the topic centered on how health can distract from our focus. Today I wish to explore how finances can impact us.

Finances can have either positive or negative impacts on our business. But whether it’s positive or negative, finances can be a major distraction.

For example, one of my titles in T&R Independent Books is Vice President of Finance. This means that I am involved with the daily budgets, check writing, credit card balances, etc. It can be very involved and can easily distract from my writing.

Speaking as a man involved in financial work for over twenty-two years, I know firsthand how time consuming and frustrating money management can be. It is demanding of both time and energy.

So, how do you balance the needs of finance with the needs of marketing?

One answer is “FREE” marketing tools. And there is an abundance of free tools available. Not all will work for you, or for me. But they are there for your perusal.

The key to using free tools or the equally abundant marketing ideas is ‘not to jump from horse to horse.’ It can be very tempting every time you run across a new idea to abandon what you are currently doing and jump to this new idea. I have had to fight this temptation throughout my career.

For example, I may come across a marketer promoting his/her marketing approach. A free video, course, or seminar may be offered to promote the idea to you. Now, you might think I’ll say stay away, it can mislead you. On the contrary, check them out!

But after you’ve sample the ‘free’ stuff, step away and take a deep breath. Does this marketing solution really fit with who you are? Will it work with your book marketing?

It all comes down to a principle a friend once taught me. He liked to visit Florida, especially the Orlando area. He would come across offers to travel free to Orlando and to stay free for x number of days at a nice hotel. The only catch was that he had to attend a seminar on real estate. He would jump at it every time! Why? That’s where the principle comes in.

The only obligation was to listen to the presentation. No requirement to buy. So here it is: Although he was committed to the seminar there was no commitment to buy anything. For an hour or more of listening to the presentation he got all the benefits of the offer.

In marketing you can do the same thing, but instead of lodging you are getting valuable information that you may use; all for free by simply giving your email address and reading/listening to a presentation!

So how does that impact your marketing focus?

Well, you:

  • Get a fast track education on new techniques
  • Save money
  • Actually get information that may make your marketing more effective.
  • get the above while maintaining focus on your writing.

I don’t believe I’ll ever stop using free or inexpensive informational tools. If I get one new idea that benefits me it is well worth the small investment in time. I am then able to focus on putting that information to work in my marketing plan. In fact, the longer I am in this business the smarter I become and am able to refine my own marketing efforts.

In the above case I am able to focus on both marketing and financing. But if I jumped on the follow-up offer I could easily get bogged down and find myself entangled in a frustrating situation that deprives me of the energy needed to write.

If I was advising a new author I would say the following:

“Writing is your primary focus, so learn how to minimize your marketing and financial efforts. By so doing you can stay fresh and keep your focus on writing.”

In short, investigate new strategies, but be wise.

One tool that can help you is budgeting your time. This is a lot more difficult than it first appears and is different with each person. You must determine your priorities, such as where do you want to concentrate your focus? I would suggest you keep a short listed of priorities. And don’t be afraid to revise that list when needed.

Budgeting your time is only one way of keeping your marketing and financing under control. You may know of other tools. Tell us about them.

– – – – – – –

R Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. His latest novel is a rewrite of Perished: The World That Was published by T&R Independent Books.

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