This four part blog asks you four questions and addresses each. Here is the third question:
DO YOU HAVE A TRIBE?
Another way of saying this is, Do you have fans? Or readers who love your books? Or an audience?
Every author wants (or should want) to have a tribe. And every time you sell your book that tribe grows. That tribe will include people you don’t know, but it will most likely also include people who you do know.
By building your email list. This takes time, so be patient.
How do you build your email list? There are a multitude of ideas on this subject. Believe me, because I have check several out. Here is a partial list of building ideas:
- Friends who like your book
- Relatives who like your book
- Blog followers
- FaceBook followers
- Twitter followers
- LinkedIn followers
In other words, anyone who has given you their email address and likes your books!
So how do I use the email list?
First, you need a provider. There are quite a few out there. I am familiar with three: Vertical Response, MailChimp, and Benchmark. All three are good, although I am only now learning about Benchmark. So far I have been impressed and amazed with the tools they provide within their Free package.
Google email marketing providers to find a more complete listing. Check them out and decided for yourself which is best for you.
How big should my email list be?
That’s a good question. I recently read where one expert suggests 1,000. That is 1,000 people who really like your books – the true fans! So, practically speaking, you should have several times that many.
Secondly, you need to incorporate the email list into your marketing plan. Caution: you don’t want to saturate them with your ads, it will turn them off! Remembering this is separate from your Social Media Campaign (below) send out periodic emails announcing:
- Upcoming books
- New books
But don’t overdue it.
What about Social Media?
An effective Social Media Campaign requires the input of some money. Not necessarily a lot of money. So first determine what your budget allows. Next determine where you will focus your efforts. Some experts discount Twitter, but others are high on it. Your best course of action is to experiment and discover which two work best for you.
One last thought. You may not yet have 1,000 true fans. Use your email list to garner them.
As always I am interested in your comments.
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R Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured.