Every author wants (or should want) to have a tribe. And every time you sell your book that tribe grows. That tribe will include people you don’t know, but it will most likely also include people who you do know.
a website that reflects your book’s name will work if you have written only one book and won’t be writing new books. But if you write more than one book, such a website would be poor. Instead, you will want the website to reflect you as an author.
Did you get the idea that seeking reviewers is work? Good, because it is. But don’t be afraid of it. Book reviews can be beneficial to your marketing efforts.