This four part blog asks you four questions and addresses each. Here is the second question:
DO YOU HAVE A PLATFORM?
Different people have different ideas about what a platform is. Here is my definition: A platform is a website, a blog, and social media.
I’ve talked about this before, but it cannot be overstated. An author needs to have a website. And not just any old website. An author needs to own a website.
Now this can have different connotations, so let me be specific. An author should have an website that reflects who they are. This can mean:
- A website that reflects the book you’ve written
- A website that reflects your name or alias
- A website that reflects the you as an independent author.
For example, a website that reflects your book’s name will work if you have written only one book and won’t be writing new books. But if you write more than one book, such a website would be poor. Instead, you will want the website to reflect you as an author. By reflecting I mean both the domain name and the content would emphasize you as an author. I have used RFrederickRiddle.com as my website name.
However, when we founded T&R Independent Books and I decided to set up a new website, I created a typical publisher’s website where the author has his or her own pages. My former website RFrederickRiddle.com redirects to my author’s pages on the publisher website.
The important thing is that you want critical information within the domain name. In my former website it included my name and my new pages also include my name. This is a very important consideration, so if you have not done so yet, seriously consider it.
For more indepth wisdom check out my blog article, Hosting Your Website.
As you know my blog’s url is RFrederickRiddleBlog.com. It tells the potential reader who I am and that it is a blog.
Your blog does not have to be about writing, but it should be about something you know and can be passionate about. And it should interest readers.
You need to have a social media presence. While you don’t need to use everything that’s available, you should certainly be on at least two social media platforms. I use Twitter and Facebook, plus Goodreads and Bublish. Some authors also like LinkedIn, although that is primarily aimed at business to business.
It is not necessary to spend every minute of the day on your social media, but you should be active.
Why Is Having A Platform So Important?
Because people want to know about you and your book(s). And you want people to know about you and your books. Social Media provides excellent opportunities to self promote both yourself and your book.
Take a moment or two and tell us about your platform.
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R Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured.