Albert Einstein defined Insanity as: doing the same thing over and over again and expecting different results.
Sometimes we writers get into a rut. Whether in writing or marketing we have discovered what we believe is the right way to go and we stick to it no matter what. Christian authors are just as guilty as any other writer of this unhealthy attitude.
After all we have prayed and sought God’s advice and implemented what appeared to be His answer. But there is the crux of our problem. Maybe it wasn’t God’s leading.
If that is where you are at then it is time to re-evaluate what you are doing. Take a step back and take a hard look at what is happening. Seek God’s leading and listen carefully!
If the problem is about your writing, revisit it and look for ways to improve. Ask yourself questions, especially as it concerns your cover, story line, and structure. Does the story move along at a good pace? Does it hold interest?
Don’t be afraid to change the story! Neither change just to change.
As for marketing you have a great many areas to look at. For example, do you frequently update your website or is it stale? Google and other search engines like fresh material and may downgrade your site if it is not updated.
Also take a look at your advertising. Especially paid advertising. You can waste a lot of money if you’re not careful. Frequently I take a look at where my money is going. And sometimes it means I shut something down and start something else. Recently I closed an email and domain account for three reasons: 1) there was a monthly cost, 2) the domain was not working like I wanted it to work, and 3) I could substitute a free email account for the paid account. The immediate result was a savings of money, but it also caused me to refocus on both the business and personal side of my writing career.
Did I just arbitrarily do that? No. I prayed to God for His leading. And it took weeks, perhaps months, before all of this was accomplished. It required me to look at everything and ask if I was just following popular opinion or was I doing things God’s way? It is not always an easy question to answer.
What is too easy is to follow the crowd. We are beset on every side by ideas and methods that are popular and successful. But worldly success doesn’t always translate to Christian success. God has a plan for us, and our goal must always be to conform to His will. It always requires us to spend time with Him and in His Word. It also requires us to compare the tactic or plan to God’s Word. Does the tactic or plan violate God’s Word?
In conclusion, we want to evaluate our work on a regular basis. Ask yourself the tough questions and early seek God’s leading. I believe that God has a plan for every Christian and He wants us to succeed within that plan. So the most important thing you can do is to trust Him and constantly seek His guidance.
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R Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to email@example.com.