Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about the Authors Business, part 1 of 2.
You’re thinking I’m not interested in a business. I just want to write and sell books. But surprise, it is a business! While writing can certainly be fun (it is for me) it can also be profitable. And for that reason alone you need to think of your writing career, no matter how many books it entails, as a business.
The Government thinks you’re a business.
That’s right. When you do your income taxes and show that you made money through royalties or the sale of your books, the government regards that, and you, as a business. So you should also!
Actually your Business includes the authorship, publishing and marketing of your book(s). And like any business you need to think like a businessman or businesswoman. And this thinking will impact your whole life.
For example, do you dress like a businessperson?
I am speaking of what you wear in public, especially when you are out in the public signing books, being interviewed, etc. I dress casually in normal situations, but if I am marketing myself, I wear a shirt and tie, at least. Your appearance matters whether you think it should or not. If you are attending a book club or making a speech or doing an interview how you dress makes a difference.
As a general rule I’d recommend business casual. You might consider business attire (suit & tie for men, dress for women) or something a little more casual yet still reflecting that you are serious about your business. In previous videos that I made I opted for a shirt and tie. It suggests business without being overpowering.
What about having an Office?
That depends on you. I have an office at home although I have considered having an actual office independent of my home. There would be certain advantages, but it is not necessary. The whole matter comes down to what works best for you. Some writers like a formal setting like an office, while others prefer a more casual setting. I’ve found that I can write in just about any place.
Publishing nowadays requires access to the Internet. You can get that just about anywhere. So if you are a publisher your manner of dress may not be important unless you are meeting someone formally in the course of business.
How do you carry yourself?
Another aspect of thinking like a businessperson is how you carry yourself. This is something I had to learn. Slouching, hands in pockets, and staring at your feet are not positive selling points. I wasn’t that bad, but I did have to learn to not only be confident, but to act confident (although not overbearing).
But the concept goes deeper than clothing and acting like a businessman. It also includes having an idea of how you are going to run your business. For example, you have a book. Who’s going to publish it? How do you plan on selling it?
In our case we created our own publishing business, T&R Independent Books. The T stands for Teresa and the R for Ron. We are the exclusive publishers of our books. I have blogged in the past about having your own publishing business and probably will again. But for today I will just say that it gives you all the power and all the profits but also entails you doing all the work. We use CreateSpace and KDP as our publishing platform.
There are a number of items you need to know to be a successful businessman. Before moving on lets nail down the concept itself.
When I think of myself as a businessman, I have several pictures in mind. I see myself being interviewed about topics other than my books. I see myself as someone people respected and wanting to know. I also see myself making decisions, supporting charitable works, and so forth.
Face it you’re a businessperson. Face it and embrace it!
Next week we’ll take another look at your business.
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four), Death Ship to the Stars (Book One), or Pauline A New Home (Book Two), I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

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R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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