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Book Marketing: Blogging

Obviously I believe in blogging. But how about blogging as a marketing tool?

There are several reasons for blogging:

  1. For the fun of it.
  2. To be helpful to others.
  3. To market a product or service.
  4. To promote an event.

While I do enjoy blogging I am not in it for the fun of it. However, I do want to be helpful, I do want to market myself, and sometimes I do want to promote an event.

All of these are legitimate reasons for blogging. When I first started blogging the primary reason was to market myself, but that is no longer the case.

Over the years I have learned a thing or two about writing, publishing, and marketing. I have not only learned, but I have formed strong opinions. And I want to help other writers learn the same skills I learned without the same hard work.

Blogging enables me to communicate truths, techniques, and ideas to you for your benefit. This information is free to you because I believe it is necessary for every writer to know.

As for marketing, yes blogging is still a valid marketing tool. Through blogging I make people aware of the Authors Academy where they can study at a low cost (currently at a reduced price of a one-time fee of $7.00).

I can also blog about my books. I genuinely believe that my novels bring historical characters, especially Biblical characters, alive and perhaps give the reader insights they may not have known.

Do you blog? If so, what is your purpose?

Mine, of course, is writing, publishing, and marketing. Although I may at times stray from that theme, it dominates the blog. When I first knew I wanted to write I sought instruction. But it was not widely available. I did find one source that was helpful, but it wasn’t free. It was a low cost monthy subscription.

But when hard financial times struck I could no longer afford the monthly cost and had to drop out. This meant that it took me a lot longer to learn my craft. It was for that reason that Authors Academy eventually was started: to provide a good solid foundation for anyone desiring to write a book.

I recommend you blog. Find a subject that you know and focus on it. Get a blog host (I use Word Press). Then start blogging!

It will take a while to build a following, but it is worth it. But try to establish a pattern. The more often you blog and the more you blog each week will eventually draw followers.

Your comments are welcome. Just go to my Facebook page and leave a comment about this article.

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R. Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured.