Ron’s Tip of the Day Promotion

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. Today I am looking at Promotion.

What is Promotion?

The term promotion means different things to different people, but the simple understanding is doing whatever it takes to get your book the attention it deserves!

What Works Best?

While that is a good question there is no absolute answer. I believe in absolutes. For example, it is an absolute truth to say people are saved from their sins by trusting in the shed blood of Jesus Christ and asking Him to save you. That is absolute.

But success in life, especially marketing, has no absolutes although some marketeers will absolutely declare they have the perfect solution. Promotion has many tools, and some are better for some people, while others are good for someone else.

Tools

Promotion tools can be any or all of below or others not listed:

  • Author Book Signings
  • Author Interviews
  • Blogging
  • Bookstores
  • Book Tours
  • Press Release
  • Radio
  • Reviews
  • Social Media
  • Television
  • Trailers
  • Videos
  • Website

In Conclusion

The truth is that promotion must absolutely be done, but the most effective way for you may be entirely different than someone else.  Become acquainted with different tools, but a word of caution. Don’t become tool crazy. It can overburden you. Find what works for you.

Once you find something that works, slowly build upon it. And remember, this is a long-term effort. Don’t go down rabbit trails, stick with what works and cautiously experiment.

Tip of the Day: Experiment with different promotion tools and find what works for you.

Get our free Guide to Writing by contacting us at marketing@tr-indbkstore.com. We will send you our Free Brochure which tells you about our services.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Ron’s Tuesday’s Tip: Local Marketing

Welcome to Ron’s Tuesday’s Tip. Every Tuesday I will share a tip with you. This week is about: Local Marketing.

Last week we looked at Indie Publishing, but today we’re looking at Local Marketing. You could also call it Indie Marketing.

The truth is you’re a marketer from the moment you decide to write your book. You need to think like a marketer even as you select your genre and your book. As you get near to your publishing date there are marketing actions you or your publisher can take (reviews, preorders, and more). But over 16 years in the writing business has taught me that marketing locally is a must. Here are some ideas.

  • Website

Having a website these days is a must whether it is internal marketing, national marketing, state-wide marketing, or local marketing. That doesn’t mean you have to have a website with a 100-pages or more.

I once had such a site because I was selling items right on the sight itself. It was a store. And it was growing. But when we moved down here time, energy, and money were constrained due to the care of my mother-in-law (one of the finest ladies I’ve ever known). So we had to close it down, but I’ve always maintained a website.

Our current website provides a place where people can find and/or purchase any books by me or my wife (you are taken directly to the appropriate book page where you can purchase the paperback or digital).

No matter what type of marketing you do, a website is a must!

  • Book signing at local bookstores

Think out of the box. Nowadays many of your bigger stores require you to contact their corporate office which you should consider doing. But smaller bookstores, retail stores, and more might be open to you doing a book signing.

They may require you to provide the books, with them getting a percentage of the price, but the key is to get noticed. Sales are always great to have but getting known locally is an asset.

I’ve done book signings where 20 or more books were autographed and sold. That is not a lot when compared to nationally known authors. But you have to start somewhere. Here’s a tip: don’t let bad weather stop you. When people can’t be outside, they tend to enter stores and that creates more opportunities!

  • Speaking engagements

Depending on your genre you may be able to find businesses, nonprofits, and clubs where you can speak (don’t forget to take copies of your book with you).

  • Newspaper interviews

In your community you may have several newspapers big and small. It’s a good way to get your name out there.

  • Radio/TV interviews

These are harder to get. There are radio stations that want authors. You won’t get paid, but you may get substantial airtime and that can be profitable.

  • USP

A USP is the anagram for Unique Selling Proposition. You can also think of this as your motto. Ours is “We edit, proof, and publish the book within you” and appears on most, if not all, our marketing materials.

Your USP should be short, memorable, and repeatable.

  • Elevator Speech

This is a short message that is longer than the USP but can be delivered in a time span no longer than an elevator ride. It could be an expanded version of your USP.

These are just a few ideas that may work for you. The key is to think of your local area as your marketing zone. It’s not the big markets on the internet and around the globe, but some writers do quite well emphasizing the local market.

Speaking personally, I am reevaluating my marketing. With my wife’s health and my health not what they used to be there is a need to stay local. Staying local is not only more convenient health-wise,  but it is less expensive and less stressful.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. We have a Free booklet telling you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), Task Force Hunter (Book Three), Black Death (Book Four), or Rise of I.C.E.S. (Book Five), I value your reviews.

If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition he is the author of several books and is best known for Christian Historical and Speculative Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Book Marketing: An Introduction

In today’s blog I am beginning a series on book marketing. My goal is to provide you with some solid content that you can use. I may discuss different tools you can use or resources that are available to you.

I plan for this series to appear on Fridays.

Let’s get started.

Any new series needs an introduction. So here goes.

Shortly after writing my first novel I came face to face with the realization that most, if not all, the marketing was up to me. While publishers will offer tools you can use, they don’t normally do the marketing unless you happen to be a celebrity.

My first experience in marketing was Book Signing. Back then you went to a local bookstore and offered them a share of the profits if you could have a table. The concept being they order the books, the customer buys them, and you sign or autograph them.

Simple, but it wasn’t quite that easy.

The first problem I came up against was the bias against self-published books. Some stores simply weren’t interested, while others had to be convinced. So I quickly learned to do my homework and find out what my publisher’s book return policy was (this was a major issue with the stores).

But eventually I did get into some stores.

The next thing I learned was that each store has a different policy. In one store I shared a table with another author, while in another store I had my own table. Another fact I learned was that you were assigned a four hour space of time. This was fairly uniform with all the stores.

Was it successful?

Depends on what you mean by successful. Did I sell a ton of books? No, but such expectations are unrealistic. Book signing is low volume. By that I mean that unless you are a celebrity the number of books sold at a book signing is relatively low. In my case, I probably averaged about 5 per hour for 4 hours.

How did it work?

The book store would order the books and provide them to me for the four hours I was there. Customers would come up to the table, take a book, go to the cashier, and purchase the book. Then they came to me for the book to be signed.

Another way was for me to sign the book and then they would take it to purchase. But there was a big problem with that scene. Once, maybe twice, I had someone come to my table, say they were going to purchase my book, and I signed it. Then they left. Later the signed book was found on a shelf by a clerk and returned to me. It was basically useless because it was signed and maybe included the person’s name. Not recommended.

Book signing is still valid. It is still hard to get into stores, especially chains. Not because of bias, although that still exists, but with chains you often have to contact the corporate office and get approved. That said, if you are an author it is still worth your while.

Why?

Because it is personal. People can personally meet you and get your signature. It is also usually local, which enhances your local reputation.

Just remember not to focus all your time on it. In today’s internet world you need to spend your time on the internet. But more on that in another blog.

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R. Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured.