The term promotion means different things to different people, but the simple understanding is doing whatever it takes to get your book the attention it deserves!
One of the first items of discussion when speaking of your business is the name of your business. To help you I will provide a very brief summary of my business name:
It is your job to find out the information needed and then act on it.
I’ve put together a series of videos collectively called It’s Your Business. These videos are FREE and helpful.
I’m taking a little break from my usual tips. Instead I wish to talk about a brand-new author who just debut her first novel. Her name is Tess Riddle and I admit right up front that I’m biased (she’s my wife). Hopefully soon she will allow me to interview her for this blog.
The purpose of content is to inform the reader, visitor, etc. about your business, the services and/or products you sell, who you are, and more. You want your content to be fresh, informative, and helpful.
In today’s world it is virtually a necessity to have a website. Businesses large and small have a website. These sites can be just the basic few or multiple pages consisting of 20 or more pages. The TR-indbkstores website is a multiple page site that will undoubtedly grow as my wife writes and publishes her books.
These days the author has more responsibility than ever before and more opportunities!
In days gone by the author wrote a novel, submitted it to a publisher, and once accepted, relaxed. But that is no longer true!
In some ways the USP resembles your Elevator Speech, but it is different. The Elevator Speech has its own criteria and is usually longer. But both share
The truth is you’re a marketer from the moment you decide to write your book. You need to think like a marketer even as you select your genre and your book. As you get near to your publishing date there are marketing actions you or your publisher can take (reviews, preorders, and more). But over 16 years in the writing business has taught me that marketing locally is a must.