SEO stands for Search Engine Optimization. Once it was an unknown term; now practically anyone who has a website has probably heard of SEO. But while better known it still remains somewhat unappreciated.
SEO is that dreaded word that we all agree we need, but don’t always know how to go about it.
The problem is that not all email providers are created equal. What that means is that some email providers recognize and use anchor links correctly, others may not.