I’m taking a little break from my usual tips. Instead I wish to talk about a brand-new author who just debut her first novel. Her name is Tess Riddle and I admit right up front that I’m biased (she’s my wife). Hopefully soon she will allow me to interview her for this blog.
SEO stands for Search Engine Optimization. Once it was an unknown term; now practically anyone who has a website has probably heard of SEO. But while better known it still remains somewhat unappreciated.
There was a time when an author only had his own imagination, his experience, and, if so blessed, a dictionary as resources. But the world has changed since those olden days.
Every author wants (or should want) to have a tribe. And every time you sell your book that tribe grows. That tribe will include people you don’t know, but it will most likely also include people who you do know.
a website that reflects your book’s name will work if you have written only one book and won’t be writing new books. But if you write more than one book, such a website would be poor. Instead, you will want the website to reflect you as an author.
One of the factors that I like is that Facebook has a large database that can be defined narrowly. While Adwords has similar capabilities Facebook offers, in my opinion, a stronger defining tool that allows me to determine or customize my audience by geography, age, gender, interests, and more.