Author’s Resources Part 4

FeaturedAuthor’s Resources Part 4

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about the Author’s Resources Part 4 of the series which deals with the author’s website SEO.
What is SEO?
SEO stands for Search Engine Optimization. Once it was an unknown term; now practically anyone who has a website has probably heard of SEO. But while better known it still remains somewhat unappreciated.
Why is SEO Important?
We live in a world where search engines are used by millions of people every day. They are valuable tools. We all have our favorites. Some people like Bing, some like Google, others like Yahoo, and so forth.
As an author I love Google Search. With it I have looked up space travel, warp drive, medical equipment, Ross 128 b, Abraham of the Bible, Jacob, and more. I have found it an invaluable tool!
But what about people looking for me? That’s what SEO is all about, helping you and me to be found. With millions, perhaps billions, of people on the Web it is increasingly hard to find the people, business, and answers we need. SEO is the answer to that problem.
How Does SEO Work?
The best way to answer that is for you to step back and look at what you need and how you go about finding answers. I would guess that one of your first steps is to go to Search and type in what you imagine is a common word or phrase associated with your quest.
For example, you may type in the name: R Frederick Riddle. You hit enter and a whole slew of information about me will come up. That is SEO at work. There are several things I do to optimize my SEO. Let’s take a look at some of the ways I get my name out there.

  1. Regular Web Updates
  • I frequently update content on my computer.
  • I also add new items such as new books that I’ve authored.
  • Every time I update my website I am refreshing the data and the bots out there come to check me out.
  1. Use of Key Words or Phrases
  • I originally used only single words
  • But I’ve learned that a string of words (phrase) is better
  • You want words that people might use to find you
  • Generally speaking you want words or phrases that are in your content
  1. Linking my blog, social media and web page.
  • You don’t want those purchased links that are often illegal
  • You want natural links, such as links from your blog to your website. Take a look at this page where you will find links to my Facebook page, my website, my Amazon Authors Page, and my email.
  • Internal links (between pages) are also fine

These are just three ideas. There are many more. If you’re a novice you may want to seek out books, blogs, etc. on the topic.
What’s the Difference Between Onsite SEO and Personal Promotion?
My understanding is that Onsite SEO is in relationship to your webpage while personal promotion would be Social Media, etc. While separate they are connected to one another; both need your continuing attention.
What Are Some SEO Ideas?

  • Website Name should be Unique. For example the use of your name in the Url
  • Easily remembered Urls
  • Use of Image linking (click on image takes person to website)
  • What are your competitors Using? (if relevant you might want to use for yourself)
  • Links to other blogs
  • External links from blogs, etc. to you

SEO doesn’t guarantee success, but it is believed to be essential to success!
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), or Task Force Hunter (Book Three), I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

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R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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Authors Resource Part 2

FeaturedAuthors Resource Part 2

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about the Author’s Resources.
This is part 2 of the series. Next Thursday and possibly others will cover this topic in greater degree.
Last Week I Asked Why Use Resources?
There was a time when an author only had his own imagination, his experience, and, if so blessed, a dictionary as resources. But the world has changed since those olden days. Back then few resources were available, but today there is a whole world of information available at the touch of a key. A computer key, that is.
Generally speaking, there are writing resources, publishing resources, and marketing resources. We will take a look at each, thus requiring several days of study. So let’s get busy.
Basic Resources that you need:
Dictionary
“I don’t need a dictionary!”
Think again. A good dictionary is vital to every writer. Your word processing program’s built in dictionary is good, but not perfect. You need a real dictionary; preferably one that contains thousands of words. In fact, a dictionary with a thesaurus would be a major plus.
Why? Because you want to avoid, if possible, the repetitious use of a word.  Somewhere during your editing you will discover a word keeps reappearing. A thesaurus would help you find another word, maybe a better word, to convey the same meaning. This helps keep your story fresh.
Dictionary, Bible
If you are writing a story that is based on the Bible you need a good Bible dictionary. Even better, a pictorial Bible dictionary.
When I use a pictorial Bible dictionary it not only tells me about a certain item, say a tool, but provides an image as well. This is an aid in visualizing the tool and its uses.
Grammar
Again, don’t depend on your word processor. They are not always accurate. You need a good resource such as a grammar book or a reliable online resource (in which case you bookmark it).
I often use the Internet to look up word usage and proper grammar. It helps reduce the confusion and makes the whole writing experience easier.
Newsletter
There are newsletter available on the Internet that deal with writing. Chances are there’s one that fits your needs. Check it out.
Thesaurus
You don’t want to be guilty of using the same word over and over. You need a resource for synonyms and antonyms. You need a Thesaurus. I commented above on the value of a dictionary with a thesaurus. If you can’t get both the dictionary and thesaurus in a single book, then invest the money in a thesaurus.
Actually, while I favor a two in one approach a standalone thesaurus may be bigger, with more words and uses.
Computer
These days a computer is virtually a must! That’s true even if you only use it as a word processor. Here are some uses of the computer:

  • Research
    • Basic research may include looking up words, facts regarding people and events, and places. Deeper research can take you as deep as you want.
  • Social Media
    • A Social presence can be gained through a variety of Social Media outlets.
    • Some popular ones are Facebook, Twitter, LinkedIn, and Goodreads
    • New ones seem to be appearing on an increasing basis. Check them out.
  • Purchasing
    • Self-Help books. You can find books on almost any subject. They can be immensely helpful for a writer.
    • Subject books. By that I mean books written about subjects you are interested in. Perhaps your story is taking place in Australia. You can find books about Australia.
    • Tools. New tools are constantly being invented. Some may not be worth your time let alone your dime, but you might just discover a gold mine.

     

Next week we’ll look at websites.
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four), or Death Ship to the Stars (Book One), and Pauline A New Home (Book Two), I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Are You A Real Author? Part III

Are You A Real Author? Part III

This four part blog asks you four questions and addresses each. Here is the third question:

DO YOU HAVE A TRIBE?

Another way of saying this is, Do you have fans? Or readers who love your books? Or an audience?

Every author wants (or should want) to have a tribe. And every time you sell your book that tribe grows. That tribe will include people you don’t know, but it will most likely also include people who you do know.

How?

By building your email list. This takes time, so be patient.

How do you build your email list? There are a multitude of ideas on this subject. Believe me, because I have check several out. Here is a partial list of building ideas:

  • Friends who like your book
  • Relatives who like your book
  • Blog followers
  • FaceBook followers
  • Twitter followers
  • LinkedIn followers

In other words, anyone who has given you their email address and likes your books!

So how do I use the email list?

First, you need a provider. There are quite a few out there. I am familiar with three: Vertical Response, MailChimp, and Benchmark. All three are good, although I am only now learning about Benchmark. So far I have been impressed and amazed with the tools they provide within their Free package.

Google email marketing providers to find a more complete listing. Check them out and decided for yourself which is best for you.

How big should my email list be?

That’s a good question. I recently read where one expert suggests 1,000. That is 1,000 people who really like your books – the true fans! So, practically speaking, you should have several times that many.

Secondly, you need to incorporate the email list into your marketing plan. Caution: you don’t want to saturate them with your ads, it will turn them off! Remembering this is separate from your Social Media Campaign (below) send out periodic emails announcing:

  • Upcoming books
  • New books
  • Specials
  • More

But don’t overdue it.

What about Social Media?

An effective Social Media Campaign requires the input of some money. Not necessarily a lot of money. So first determine what your budget allows. Next determine where you will focus your efforts. Some experts discount Twitter, but others are high on it. Your best course of action is to experiment and discover which two work best for you.

One last thought. You may not yet have 1,000 true fans. Use your email list to garner them.

 As always I am interested in your comments.

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R Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured.

His eBook Perished: The World That Was (Volume 1) can be found on Amazon Kindle. The paperback edition is found on Amazon.

Are you a Real Author? Part II

Are you a Real Author? Part II

This four part blog asks you four questions and addresses each. Here is the second question:

DO YOU HAVE A PLATFORM?

Different people have different ideas about what a platform is. Here is my definition: A platform is a website, a blog, and social media.

A Website

I’ve talked about this before, but it cannot be overstated. An author needs to have a website. And not just any old website. An author needs to own a website.

Now this can have different connotations, so let me be specific. An author should have an website that reflects who they are. This can mean:

  • A website that reflects the book you’ve written
  • A website that reflects your name or alias
  • A website that reflects the you as an independent author.

For example, a website that reflects your book’s name will work if you have written only one book and won’t be writing new books. But if you write more than one book, such a website would be poor. Instead, you will want the website to reflect you as an author. By reflecting I mean both the domain name and the content would emphasize you as an author. I have used RFrederickRiddle.com as my website name.

However, when we founded T&R Independent Books and I decided to set up a new website, I created a typical publisher’s website where the author has his or her own pages. My former website RFrederickRiddle.com redirects to my author’s pages on the publisher website.

The important thing is that you want critical information within the domain name. In my former website it included my name and my new pages also include my name. This is a very important consideration, so if you have not done so yet, seriously consider it.

For more indepth wisdom check out my blog article, Hosting Your Website.

A Blog

As you know my blog’s url is RFrederickRiddleBlog.com. It tells the potential reader who I am and that it is a blog.

Your blog does not have to be about writing, but it should be about something you know and can be passionate about. And it should interest readers.

Social Media

You need to have a social media presence. While you don’t need to use everything that’s available, you should certainly be on at least two social media platforms. I use Twitter and Facebook, plus Goodreads and Bublish. Some authors also like LinkedIn, although that is primarily aimed at business to business.

It is not necessary to spend every minute of the day on your social media, but you should be active.

Why Is Having A Platform So Important?

Because people want to know about you and your book(s). And you want people to know about you and your books. Social Media provides excellent opportunities to self promote both yourself and your book.

Take a moment or two and tell us about your platform.

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R Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured.

His eBook Perished: The World That Was (Volume 1) can be found on Amazon Kindle. The paperback edition is found on Amazon.

Book Marketing: Facebook

Using Social Media as a marketing tool is a multifaceted subject. But we will only be looking at a few uses.

What is Facebook?

According to Wikipedia: Facebook is a for-profit corporation and online social networking service. Founded by Mark Zuckerberg on February 4, 2004 it is located in Menlo Park, California.

Primarily it is a very popular social networking site where users can easily interact with one another. Facebook has grown tremendously and is now not only for personal communications but has a strong business flair as well.

Facebook ads give advertisers an alternative to Adwords. For authors it might just be the preferred format for advertising.

I can only speak for myself but I have been very disappointed with Adwords whereas Facebook ads have done better for me. At the very least Facebook offers a credible competitor.

One of the factors that I like is that Facebook has a large database that can be defined narrowly. While Adwords has similar capabilities Facebook offers, in my opinion, a stronger defining tool that allows me to determine or customize my audience by geography, age, gender, interests, and more.

It is also tied to my Business Page which is a plus.

Do you have a Facebook business page?

Whether you use Facebook Ads or not having a business page gets you name recognition. And it can serve as a landing page. In my case I have designed other Landing Pages, but I do use my Facebook Business Page as a Landing Page in some ads.

You can also use your Facebook business page not only to inform existing and potential customers, but to act as a conduit. For example, at the bottom of this blog article you will see a statement that reads, “Your comments are welcome. Just go to my Facebook page and leave a comment about this article.” This allow you to comment on my blog, plus while on the page you can “Like” my page and “Signup” for Authors Academy.

I have barely touched on what you can do with Facebook, but I think you get the point: Facebook deserves to be an integral part of your marketing.

Your comments are welcome. Just go to my Facebook page and leave a comment about this article.

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 R. Frederick Riddle is the author of several books. For more information on him visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured.