In some ways the USP resembles your Elevator Speech, but it is different. The Elevator Speech has its own criteria and is usually longer. But both share
The truth is you’re a marketer from the moment you decide to write your book. You need to think like a marketer even as you select your genre and your book. As you get near to your publishing date there are marketing actions you or your publisher can take (reviews, preorders, and more). But over 16 years in the writing business has taught me that marketing locally is a must.
As the person
responsible for the IT Management and the Company Finances I always look for ways
of cutting costs. By making the switch from Godaddy hosting to WordPress
hosting I saved money. That is always a big plus!
But the timing
was also right because of our recent addition of TR Writing Services. With the
switch I have been able to create a more in-depth view of this business
enabling viewers to get a better view of it. Since we are upfront in our
literature about pricing I wanted potential customers to see what we do and the
cost of what we offer!
For a variety of reasons I have begun working on a new website for our T & R Independent Books. The current website is located at tr-indbkstore.com. It has served us for awhile now. The new site is right here at rfrederickriddleblog.com. I have been working on it and would like to know your opinion.Continue reading “I Need Your Help!”
It doesn’t matter whether you are an established author or brand new you still need a website. Consider it an absolute must!
As a blogger I think providing good, solid information is always right. Whether you use this particular information or not it is your prerogative. As stated above I make no approval or disapproval, but I do consider it valuable information that can help you make decisions going forward.
SEO stands for Search Engine Optimization. Once it was an unknown term; now practically anyone who has a website has probably heard of SEO. But while better known it still remains somewhat unappreciated.
You’re thinking I’m not interested in a business. I just want to write and sell books. But surprise, that is a business! While writing can certainly be fun, it is for me, it can also be profitable. And for that reason alone you need to think of your writing career, no matter how many books that entails, as a business.
Perhaps you are a new author and have decided to build a website or you have one up and running. There is much advice floating around about website design. Some is very good and some not so much. After seventeen years of working my own website, I have identified five critical website design issues.
What is too easy is to follow the crowd. We are beset on every side by ideas and methods that are popular and successful. But worldly success doesn’t always translate to Christian success. God has a plan for us, and our goal must always be to conform to His will. It always requires us to spend time with Him and in His Word. It also requires us to compare the tactic or plan to God’s Word. Does the tactic or plan violate God’s Word?