Ron’s Lit Tip 09 02 20

Featured

Today’s Issue: Author Alerts

Welcome to Ron’s Lit Tip. Every Tuesday, Wednesday, and Thursday I will share a tip with you.

Do you enjoy these blogs?

Would you like more?

Well, I’ve decided to start a newsletter called Author Alerts. At the start I plan on it being a monthly issue, no start date yet. But I have placed a signup (popup) on our website. A visitor to the site sees the popup and, if interested, fills it out and submits. And just like that they are registered.

This is just another way of marketing products and services. Here at T&R Independent Books we have products (books) and services (TR Writing Services). So, it would seem to be an ideal way of marketing. However, our popup is strictly for TR Writing Services.

Marketing products and services is one of the keys to success and it seems to vary from person to person on whether something works. I’ve never used popups before which means this is a new adventure for me.

What am I Using for Email Campaigns

I have learned some things from the sources I use. I have had at least two sources recommend MailerLite for my email campaigns. Another good one is Mail Chimp, but once you get past the free service it gets pricey. So, I chose MailerLite.

My logic is simple. This is an experiment for me, which means I want the best service for the lowest price. If MailerLite is successful I would undoubtedly stick with them for the paid versions. But if I went with Mail Chimp, I would need to swap over to MailerLite once I exceeded Mail Chimps maximum subscriber limits for the free version. Mail Chimp allows up to 2,000 subscribers whereas MailerLite allows up to 1,000 subscribers.

That means when I reach 1,000 subscribers I would need to move to the Paid version. But I am of the persuasion that by that time the email campaign would pay for itself. I have used Mail Chimp in the past but not for long. If my memory serves me right, I found it too hard to navigate and to produce the kind of letters I wanted. In any case, I never did much with it.

What will the Newsletter be like?

For starters, it will be a monthly newsletter. It will be dedicated to writing, publishing, and some marketing. Although I expect the newsletter to grow and expand in its offerings, it will start off with subjects like Tips and Resources, plus other features.

One thing I will also do is gift the PDF version of my book Perished: The World That Was.  It is priced at $9.99, which isn’t a bad price in itself. But Free is always better. It’s a great book and a fine deal.

Tip: Consider using an email service to bolster your reach and your sales.

Get free Guide to Writing at marketing@tr-indbkstore.com.

For information about us (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com and get our Free Brochure which tells you about our services.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you can comment on a blog and/or send an email to marketing@tr-indbkstore.com. His Facebook page is at RFrederickRiddlesWorld. #Writingservices

Ron’s Tip of the Day Promotion

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. Today I am looking at Promotion.

What is Promotion?

The term promotion means different things to different people, but the simple understanding is doing whatever it takes to get your book the attention it deserves!

What Works Best?

While that is a good question there is no absolute answer. I believe in absolutes. For example, it is an absolute truth to say people are saved from their sins by trusting in the shed blood of Jesus Christ and asking Him to save you. That is absolute.

But success in life, especially marketing, has no absolutes although some marketeers will absolutely declare they have the perfect solution. Promotion has many tools, and some are better for some people, while others are good for someone else.

Tools

Promotion tools can be any or all of below or others not listed:

  • Author Book Signings
  • Author Interviews
  • Blogging
  • Bookstores
  • Book Tours
  • Press Release
  • Radio
  • Reviews
  • Social Media
  • Television
  • Trailers
  • Videos
  • Website

In Conclusion

The truth is that promotion must absolutely be done, but the most effective way for you may be entirely different than someone else.  Become acquainted with different tools, but a word of caution. Don’t become tool crazy. It can overburden you. Find what works for you.

Once you find something that works, slowly build upon it. And remember, this is a long-term effort. Don’t go down rabbit trails, stick with what works and cautiously experiment.

Tip of the Day: Experiment with different promotion tools and find what works for you.

Get our free Guide to Writing by contacting us at marketing@tr-indbkstore.com. We will send you our Free Brochure which tells you about our services.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Ron’s Tuesday’s Tip: A New Author on the Block

Welcome to Ron’s Tuesday’s Tip. Every Tuesday I will share a tip with you. This week I am looking at A New Author on the Block.

I’m taking a little break from my usual tips. Instead I wish to talk about a brand-new author who just debut her first novel. Her name is Tess Riddle and I admit right up front that I’m biased (she’s my wife). Hopefully soon she will allow me to interview her for this blog.

Who is She?

Tess Riddle’s everyday name is Teresa Riddle. As such she is a Christian, Active Church member, Housewife, President of our publishing company (T&R Independent Books), and cancer fighter.

Among her many skills is that of a secretary, as she worked many years in the corporate world as a secretary. She can be tough, as some callers learned when they called the office and used profanity. She can be very efficient and capable as her bosses learned and appreciated.

Teresa is the wife of Ronald Riddle (that’s me) and they live in Port Charlotte, Florida.

What is the Name of her Book?

But as Tess Riddle she is the author of Haney Place Secrets which is book one of the Rita Honeycutt series. This novel involves teenage Rita Honeycutt with a nose for mystery (her brothers would probably call her nosey).

She is already working on book two. Her vision for the series appears to be Rita solving mysteries not only in her hometown, but anywhere Tess’s imagination takes her.

Tell Us More About the Book

Haney Place Secrets is a novel not only involving a teenage girl, but it involves her twin brothers (also teens), and her teen friends. It is a novel aimed at the preteen and teen aged readers. However, adults will enjoy this book as well.

The plot involves the news that the Haney Place house, deeded to the town of Terryville, is going to be sold to a mysterious buyer. Rita and company are asked to go into the house and pack up whatever they find. In the process of this job they discover another mystery that leads them deeper into the Haney Place and may put them in danger!

Although I am biased, I can say with all honesty that I enjoyed the story. I spent a lot of time editing and preparing the book for publication and have come away from that experience with profound respect for Tess Riddle’s writing skill. I fully expect more books.

Where Can We Get Her Book?

Glad you asked. We’ve made it easy for people. You can simply go to our website at TR-WritingServices.com/catalog and click on ‘mystery’. There you will find the book with a link to her Amazon page.

Or if you don’t want to do that, you can always go to her Amazon Author Page which is at amazon.com/author/tessriddle. You can click on the picture or title and it will go to the book’s detail page. There you’ll find links to the paperback and the eBook.

We are also looking at local marketing where we can sell the books directly or through local bookstores. This is something we are taking a serious look at and will let you know more about in the future.

Does She have a Blog?

At this time she does not. However, I will certainly encourage her to write articles for my blog. As mentioned above, I plan on doing an interview with her about the book. I think you’ll discover more about her and perhaps a hint at the future.

Our business does have a YouTube channel and we already have a short reveal about her new book. She has indicated that another YouTube video may be in her future.

Did She Use TR-Writing Services?

In a manner of speaking she made thorough use of our services. As editor of the service I read, offered advice, checked grammar and spelling, and generally performed all the functions that I would do for any of our clients. So the answer is yes.

She is listed as a client and has her own page (a free service we provide to all clients who’ve published through us which they can use to promote their books). This page will include all future books she writes.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. We have a Free booklet telling you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), Task Force Hunter (Book Three), Black Death (Book Four), Rise of I.C.E.S. (Book Five),  or Battle at Proxima Centauri. I value your reviews.

And now we add to the list. You may review Tess Riddle’s novel Haney Place Secrets simply by following the steps below.

If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is the author of several books and is best known for Christian Historical and Speculative Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Ron’s Tuesday’s Tip: Content

Welcome to Ron’s Tuesday’s Tip. Every Tuesday I will share a tip with you. This week I am talking about Content.

Content is one of the most difficult subjects for writing, including your website.

I recently reprinted my blog on Websites. It covered the basics of website design. Today’s blog is taking us deeper into website design and looking at Content. This is where you communicate with your visitor who may just happen to be your potential customer.

What is Content?

Simply put, Content is the written material that appears on your page(s). It can be a sales pitch, a biography, how-to, and a host of other subjects. On our website’s homepage, we have content on Teresa and me, TR-Writing Services and more.

The purpose of content is to inform the reader, visitor, etc. about your business, the services and/or products you sell, who you are, and more. You want your content to be fresh, informative, and helpful.

What Do You Mean by Fresh?

The way the search engines work is  they respond to fresh or new material. That doesn’t mean you have to have new material every day or week. But you should update certain pages on a relatively active schedule.

Every time we publish a new book, the Catalog page is updated. But on our Homepage, we try to update more often. For example, that homepage has been updated today. It was updated yesterday and then again today. Sometimes it is to correct a mistake I found, and sometimes it is to add more material.

That’s the point: Don’t just update to update. Have something relevant for your reader and for SEO. In today’s update we removed some information and added more with the purpose of achieving greater clarity and SEO (Search Engine Optimization).

How Often Should it be Updated?

There are varying opinions on that subject. But before considering that you should make it a habit to visit your website at least weekly. Review the design, the look and feel of the site, read the content and ask yourself is it relevant, up-to-date, or accurate. The world we live in is constantly changing. So should your website.

Your visits to the website will probably govern the frequency of updates. Sometimes it might be almost daily, and sometimes it might be months. Personally I try to update monthly and sometimes I will do a major update that might take days (such as last year when I moved my website to its current address).

How long does it take for updates to affect SEO?

Sometimes it can take up to six months. It’s good to know that there are little green men driving around in the bots (just kidding). There are bots (short for robots) that visit websites and report back to their masters (such as Google). These bots explore your website. If there is nothing new, they aren’t concerned about notifying the big boss. But new material always excites them, and it helps your overall SEO score.

Content is King!

You might argue with that statement, but if you want people to visit and return to your site then content is king. It doesn’t have to be a lot of content. In fact, it is better, in my opinion, if the content is interesting, possibly compelling. That way it attracts people which is another reason for visiting your site on a regular basis. If the site is boring to you then it is probably boring to your visitors.

There is help for you.

I’m a writer and I hope my writing shows up in my content. But it is different than writing a book, so sometimes you, if you are a writer, still need help in writing content. There is help on the internet, just get busy and find it on the internet.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. We have a Free booklet telling you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), Task Force Hunter (Book Three), Black Death (Book Four), Rise of I.C.E.S. (Book Five),  or Battle at Proxima Centauri. I value your reviews.

If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is the author of several books and is best known for Christian Historical and Speculative Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Ron’s Tuesday’s Tip: Your Website

Welcome to Ron’s Tuesday’s Tip. Every Tuesday I will share a tip with you. This week I am looking at Your Website.

Principle

In today’s world it is virtually a necessity to have a website. Businesses large and small have a website. These sites can be just the basic few or multiple pages consisting of 20 or more pages. The TR-indbkstores website is a multiple page site that will undoubtedly grow as my wife writes and publishes her books.

Here we will begin with the basic website and then add to it.

Tip #1: Having a website is a virtual necessity. It is the primary way people get to know you.

That’s an important fact you need to remember. It is true that having a presence on FaceBook, Twitter, and other Social Media enables people to learn about you. But a website is like a hub. When a person comes to your website they have access to your social media, blogs, and whatever else you have out there to inform your potential readers about yourself.

So the first thing you need to do is buy yourself a domain name. Since the names of hosts change from time to time I suggest you Google ‘domain hosts’. One of the hosts you’ll spot is Godaddy.com which is what we have used in the past. But there are competitors who are probably just as good and possibly better.

As you consider the domain name you want to buy ask yourself the following:

How do I want people to remember me?

For example, you may have written only one book and have no intention to write another. This could lead you to choosing the book title as your website or domain name. This would bring the potential reader’s attention squarely upon the book.

Or perhaps you have or will write more than one book. A book title would then be too restrictive. So you might want to use your Author’s name. I used R. Frederick Riddle, my author’s name, and bought the domain rfrederickriddle.com. This served me for many years until my wife and I formed our company. The point is that you want your website to reflect who you are and what you do.

Tip #2: Your website should reflect who you are and what you do.

Once you start writing more than one book your emphasis changes. You now want your author’s name to become known, thus having your website named after you both promotes your name and benefits from your name. For years I used rfrederickriddle.com and learned some valuable lessons in the process.

So let’s dive into the Basic Web page.

Different people will have different ideas about the Basic Web page. Some think only a single page will do, others believe you need at least three pages. I favor the latter. Let’s take a look.

1 – Home Page: This page is where most people will land when they Google your author’s name. Technically they should land there by Googling your author’s name, any of your books (unless you have separate pages for them), your business name (if you have a business), and your picture or book picture that appears elsewhere (for example, your blog).

The Home Page and every page should be clean and not overly crowded. Always keep in mind that viewers on the Internet read from left to write, top down, and, finally back up to the right corner. Think of it as a ‘V’.

Your most important information should be ‘Above the Fold’. This term refers to the bottom of the viewable website as the ‘fold’. When a person lands on your site you want them to immediately see your most valuable information.

Tip #3: The visible portion of the Home Page upon landing there should be ‘Above the Fold’ where it will clearly be seen.

It’s recommended that you have a picture of yourself in the upper left corner so that potential readers immediately see it. The picture should be linked to your Biography Page or your Amazon Central page.

You could have a brief column in which you highlight moments of your life, books you’ve written, or plans for the future. Don’t use this for your biography; we’ll get to that later.

Depending on size of the pictures you could have a marquee of book covers that rotates cover to cover at the top. On our website the pictures are larger so we have them at the bottom of the page.

2 – About Page – This page is for the biography of your life as it pertains to being an author. It’s not recommended you talk about growing up, etc. unless that relates to your book(s). Emphasize the information regarding your writing career. If you’ve won awards this is a good time to mention that.

You will also want a picture of yourself. While it can be the same as the one on the Home Page, consider using another picture of yourself. You might want the picture to be less formal than the one on the Home Page.

Don’t forget to link your picture to either another location you’d like the reader to go (such as Amazon Central or to your Book Page).

Tip #4: On your About Page link to your Amazon Central site or to your Book Page.

3 – Book Page – If you only have three pages then I recommend the Book Page be it, otherwise it could be your fourth or fifth page. The name ‘Book Page’ is only used here as an indicator. You might want to name it something else, such as ‘My Books’, ‘Author’s Books’, or something else.

Aside from the Book Cover this is a good time to include a description of the book and its story. Writing your description takes just as much talent and commitment as writing the story itself, just not as long.

The Book Cover and the description Title should be linked to a Sales Page discussed below. You don’t want to miss any opportunity for a possible sale.

These are basics, but your host’s basic package may allow you more that only three pages. Godaddy allows more menu items or pages than three plus up to two submenu pages for each main menu page. See the TR-indbkstores.com site and you’ll see what I mean. The cost of this package is very low, in my opinion, yet allows you plenty of pages to work with. Whenever looking at a possible host be sure to find out how many pages you’re allowed.

It is important that you have a Call-to-Action on your Book Page. I recommend you have it at least twice. The first would be above the description and to the right with a button such as ‘Buy Now’ taking the potential buyer to the Sales Page. The second button would be at the bottom and to the right below the description.

Tip 5: It is important to have a Call-to-Action on your Book Page. Recommend one at top right, and one at bottom right.

#4 – Store Page. If your site will be an eCommerce website, you’ll need a secure page. Make sure the host offers that. You can use virtually any eCommerce financial institution from banks to PayPal. I originally wanted to have a Sales page right on my site and decided to go with PayPal. Earlier with my rfrederickriddle.com site I’d used a banking service. Either are excellent. When checking out your preferences ask questions, don’t take anything for granted.

If you choose Amazon or another venue as the point of sale you won’t need a Store Page. Use links from pictures, Titles, etc.

It is important that you have a Call-to-Action.

#5 – Media Page. You want reporters and other media types to visit your website. But they are busy, so a little consideration will go a long way with them. On the Media Page you want a picture of yourself or the book (if only one). You also want to have links to your Social Media sites (FaceBook, Twitter, etc.), Book Page, About Page, and anywhere else you want them to go.

#6 – Privacy Page. If you’re selling products on your website, then it is necessary to have a Privacy Page. Here you can assure them that their information is safe with you. See below for a sample.

#7 – Blog. Do you blog? You should definitely consider it. You can blog on writing, other book related topics, or something altogether different. Whatever you blog make it consistent and informative. The blog should be linked back to your website and to your Social Media.

Moreover you should have a Blog Page. I blog at rfrederickriddleblog.com on WordPress. My website is now attached to the blog and everything is right there.

Tip #6: Blog, blog, blog. It helps get your name out there. Either have it on your website or have an RSS feed on your website.

#8 – Update your website regularly. The bots that search your website for the search engines love fresh material. I recommend you update your material at least monthly.

Updating is little more than refreshing your site. You don’t have to completely rewrite the posts on the site. Tweak the text, change pictures, add material so that it has a fresh look and feel.

We update our Home Page at least monthly and other pages not quite so often. And whenever a new book is published we update the website with appropriate information.

#9 –  Promote your website wherever possible. Consider having a link on your FaceBook Business Page to the website. You can also link from other Social Media outlets. And if you have a blog have a link from every blog you publish to the website. Plus, use Business Cards.

#10 – Social Media. I’ve mentioned Social Media several times. You have a number of choices:

Facebook – Probably #1 in popularity.

Instagram – Can be used for promotion, customer service, etc.

LinkedIn – Mostly B-to-B; great for connecting with other authors

Pinterest – Good for promoting your book

Twitter – Probably #2 in popularity.

YouTube – Strong mailing list platform, getting subscribers, marketing your book(s), etc.

I don’t suggest trying to do all the Social Media, but several would work. I have accounts in all of the Social Media mentioned above but am seriously looking to concentrate on a few like FaceBook, Twitter, and YouTube while I may dabble in the others.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. We have a Free booklet telling you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), Task Force Hunter (Book Three), Black Death (Book Four), Rise of I.C.E.S. (Book Five),  or Battle at Proxima Centauri. I value your reviews.

If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is the author of several books and is best known for Christian Historical and Speculative Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Ron’s Tuesday’s Tip: What is a USP?

Welcome to Ron’s Tuesday’s Tip. Every Tuesday I will share a tip with you. This week is about: What is a USP?

A USP is a Unique Selling Proposition.

Today we are taking a quick look at a USP. In a future blog we may revisit this and go deeper.

In some ways the USP resembles your Elevator Speech, but it is different. The Elevator Speech has its own criteria and is usually longer. But both share the following:

  • Memorable (something your prospect should remember)
  • Repeatable (something your prospect can repeat to others)

For example, when I am talking to anyone, prospect or not, I can insert the USP into the conversation. The idea is to give them a concept of my business that will stick with them, which is the memorable part. The repeatable aspect would be repeating back to me, telling someone else what I do, or telling someone why they are using our service.

The USP should be:

  • True representation of the business
  • Brief
  • Catchy
  • On point

True Representation

This is your reputation. Don’t promise what you won’t or can’t do. So make sure it is accurate.

Brief

The USP should be very brief. Why? Because you will want to include it on all your website pages, Business Cards, and other marketing material.

Catchy

It can be a jingle, but I’m not talking about that. By catchy I simply mean that it can be easily memorized and inserted into your everyday conversation.

On Point

This is related to true representation but relates to what you want your prospect to know. It must be true but it is very important that it conveys what you do. Perhaps it meets a need or provides something rare or embraces a ‘value’.

Below you see our USP which says, “we edit, proof, and publish the book within you”. This may change, but it imparts what we do and its benefit to you. It is also brief, easily memorized, and repeatable.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. We have a Free booklet telling you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), Task Force Hunter (Book Three), Black Death (Book Four), or Rise of I.C.E.S. (Book Five), I value your reviews.

If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition he is the author of several books and is best known for Christian Historical and Speculative Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Ron’s Tuesday’s Tip: Local Marketing

Welcome to Ron’s Tuesday’s Tip. Every Tuesday I will share a tip with you. This week is about: Local Marketing.

Last week we looked at Indie Publishing, but today we’re looking at Local Marketing. You could also call it Indie Marketing.

The truth is you’re a marketer from the moment you decide to write your book. You need to think like a marketer even as you select your genre and your book. As you get near to your publishing date there are marketing actions you or your publisher can take (reviews, preorders, and more). But over 16 years in the writing business has taught me that marketing locally is a must. Here are some ideas.

  • Website

Having a website these days is a must whether it is internal marketing, national marketing, state-wide marketing, or local marketing. That doesn’t mean you have to have a website with a 100-pages or more.

I once had such a site because I was selling items right on the sight itself. It was a store. And it was growing. But when we moved down here time, energy, and money were constrained due to the care of my mother-in-law (one of the finest ladies I’ve ever known). So we had to close it down, but I’ve always maintained a website.

Our current website provides a place where people can find and/or purchase any books by me or my wife (you are taken directly to the appropriate book page where you can purchase the paperback or digital).

No matter what type of marketing you do, a website is a must!

  • Book signing at local bookstores

Think out of the box. Nowadays many of your bigger stores require you to contact their corporate office which you should consider doing. But smaller bookstores, retail stores, and more might be open to you doing a book signing.

They may require you to provide the books, with them getting a percentage of the price, but the key is to get noticed. Sales are always great to have but getting known locally is an asset.

I’ve done book signings where 20 or more books were autographed and sold. That is not a lot when compared to nationally known authors. But you have to start somewhere. Here’s a tip: don’t let bad weather stop you. When people can’t be outside, they tend to enter stores and that creates more opportunities!

  • Speaking engagements

Depending on your genre you may be able to find businesses, nonprofits, and clubs where you can speak (don’t forget to take copies of your book with you).

  • Newspaper interviews

In your community you may have several newspapers big and small. It’s a good way to get your name out there.

  • Radio/TV interviews

These are harder to get. There are radio stations that want authors. You won’t get paid, but you may get substantial airtime and that can be profitable.

  • USP

A USP is the anagram for Unique Selling Proposition. You can also think of this as your motto. Ours is “We edit, proof, and publish the book within you” and appears on most, if not all, our marketing materials.

Your USP should be short, memorable, and repeatable.

  • Elevator Speech

This is a short message that is longer than the USP but can be delivered in a time span no longer than an elevator ride. It could be an expanded version of your USP.

These are just a few ideas that may work for you. The key is to think of your local area as your marketing zone. It’s not the big markets on the internet and around the globe, but some writers do quite well emphasizing the local market.

Speaking personally, I am reevaluating my marketing. With my wife’s health and my health not what they used to be there is a need to stay local. Staying local is not only more convenient health-wise,  but it is less expensive and less stressful.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. We have a Free booklet telling you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), Task Force Hunter (Book Three), Black Death (Book Four), or Rise of I.C.E.S. (Book Five), I value your reviews.

If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition he is the author of several books and is best known for Christian Historical and Speculative Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Friday News : A New Business Website

Welcome to Friday News. Every Friday I share news with you; primarily about writing and sometimes about life in general. This week it is about:A New Business Website.

Today is a big day for T & R Independent Books. For years (since 2014) our website has been attached to Godaddy hosting. It has been a good relationship, but the time for change has come.

Why the Change?

Good question, considering my statement above. There are several reasons why I made the change, but first let me tell you what didn’t occur.

It Wasn’t Godaddy’s fault!

Like I said it has been a good relationship. However, they recently made a change in their hosting software. Previously they’d made a change and I’ve been learning to make maximum use of the new formats.

It is obviously powerful, but it is requiring more learning time than I currently have available due to family health issues and more. Now they’ve made another change which may or may not involve additional learning. And they did increase the cost slightly.

I Want a Tighter Fit.

Currently I am active on the website, with my blog (R Frederick Riddle Blog), Facebook, and other social media. While Godaddy’s websites do allow for a blog, my blog is already on WordPress. And it is doing fine.

Instead of having a potential viewer who first lands on the website have to go to my blog tab, click on that and be linked to my blog, the blog will now be a click away from the website. That’s a plus for my readers. In other words, it is a tighter fit!

A Slight Discomfort.

While I’m high on Godaddy and recommend it to everyone, I did have some discomfort with the appearance of my website. As I was still in the learning stage of their system, I may not have used all the tools available properly. In any case, I just wasn’t comfortable with the look and feel of the site.

The Timing Was Right.

As the person responsible for the IT Management and the Company Finances I always look for ways of cutting costs. By making the switch from Godaddy hosting to WordPress hosting I saved money. That is always a big plus!

But the timing was also right because of our recent addition of TR Writing Services. With the switch I have been able to create a more in-depth view of this business enabling viewers to get a better view of it. Since we are upfront in our literature about pricing I wanted potential customers to see what we do and the cost of what we offer!

I don’t know about you, but I hate to visit a website or landing page and have to scroll to the last page to find out the cost. My time is too valuable to read the entire pitch only to discover I don’t like the price. We are upfront.

I’ve also been to websites that tell you a great deal about their products and services but require you to contact them to discover the price. I’m sure they believe that every customer is unique, but there are better ways to present your work than requiring you to contact them. Our Writing Service presents a Bronze, Silver, Gold, and Platinum plan. And I believe our costs are lower than the norm. We are proud of that and want you to know.

It is possible I could have accomplished that using Godaddy, but I accomplished that goal within a single day using the WordPress site.

How Do We Access It?

If you are currently on the blog (since you’re reading this that is probably correct), then you’ll notice a “MENU” on the upper right corner of the header. Click on there and the menu will open revealing the TR Independent Books menu. Click on whatever menu item you want.

That’s it! Simple, right?

If you are elsewhere and want to go directly to TR Independent Books, there are two ways you can go. The first is to go to the old site (tr-indbkstore.com) and be redirected to the new site. The second is simply go to https://rfrederickriddleblog.com/tr-independent-books/.

Will this change affect the costs of your service?

No. Your costs remain the same. As noted above we keep our pricing low. Our most expensive service costs less than $900 (see TR Writing Service for You). That is the Platinum which includes the e-book service.

What do I do if interested in your service?

You follow directions below:

For information on TR Writing Services contact us at marketing@tr-indbkstore.com. We have a Free booklet telling you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), Task Force Hunter (Book Three), Black Death (Book Four), or Rise of I.C.E.S. (Book Five), I value your reviews.

If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is the author of several books and is best known for Christian Historical and Speculative Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.