One of the first items of discussion when speaking of your business is the name of your business. To help you I will provide a very brief summary of my business name:
I’ve put together a series of videos collectively called It’s Your Business. These videos are FREE and helpful.
I’m taking a little break from my usual tips. Instead I wish to talk about a brand-new author who just debut her first novel. Her name is Tess Riddle and I admit right up front that I’m biased (she’s my wife). Hopefully soon she will allow me to interview her for this blog.
The purpose of content is to inform the reader, visitor, etc. about your business, the services and/or products you sell, who you are, and more. You want your content to be fresh, informative, and helpful.
In today’s world it is virtually a necessity to have a website. Businesses large and small have a website. These sites can be just the basic few or multiple pages consisting of 20 or more pages. The TR-indbkstores website is a multiple page site that will undoubtedly grow as my wife writes and publishes her books.
In some ways the USP resembles your Elevator Speech, but it is different. The Elevator Speech has its own criteria and is usually longer. But both share
The truth is you’re a marketer from the moment you decide to write your book. You need to think like a marketer even as you select your genre and your book. As you get near to your publishing date there are marketing actions you or your publisher can take (reviews, preorders, and more). But over 16 years in the writing business has taught me that marketing locally is a must.
As the person
responsible for the IT Management and the Company Finances I always look for ways
of cutting costs. By making the switch from Godaddy hosting to WordPress
hosting I saved money. That is always a big plus!
But the timing
was also right because of our recent addition of TR Writing Services. With the
switch I have been able to create a more in-depth view of this business
enabling viewers to get a better view of it. Since we are upfront in our
literature about pricing I wanted potential customers to see what we do and the
cost of what we offer!
For a variety of reasons I have begun working on a new website for our T & R Independent Books. The current website is located at tr-indbkstore.com. It has served us for awhile now. The new site is right here at rfrederickriddleblog.com. I have been working on it and would like to know your opinion.Continue reading “I Need Your Help!”
It doesn’t matter whether you are an established author or brand new you still need a website. Consider it an absolute must!