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Preparing to be Published

I am preparing to be published again. It is always the same feeling of excitement mixed with anticipation.

The manuscript has been proofed, the cover is ready, and I am nearing the time when the eBook will go on PreOrder status. But that is not all.

I have been busy upgrading my website. Why?

It is always a good practice to frequently update your website. It presents fresh material for the bots to explore and report back to their masters whether it be Google, Yahoo, or a host of others.

But in this case, I was updating to make the products I sell easier. Easier for you to buy and easier for me to manage. Earlier this year, I upgraded to WooCommerce on my website. Today, I added the PayPal extension that will allow my customers the safest, most reliable experience as they shop.

There are many trusted venues or gateways that businesses can use for their customers benefit. And I am sure that they do everything possible to ensure a safe environment and a smooth, reliable transaction experience. But, in my opinion, PayPal is the best.

More about this on the other side of this break. brings you this blog post or podcast to keep you informed on the issues of today. Authors need to stay informed so that they can relate to their readers facts as well as entertain them with their imagination. is a service dedicated to help authors reach their potential as independent writers. Knowing the world you live in and work in is essential to being a good writer, thus the need for the free flow of information.

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Check us out and get your career moving.

Now back to the article.

You may prefer other methods for customers to use. And that is fine.

I am writing this blog not to promote PayPal, but to emphasize that when you are done writing, you still have things you should do. One is to take steps to improve customer experience.

Sitting back and just waiting for the publication date is not being proactive. There are things you can do like developing ads, updating your website, and using Social Media to promote some buzz. In this way, you can help your own cause.

One of the actions I am currently taking is working on a video that I can email to people I know, insert in a blog like this, and upload to Amazon Central. All of these are actions that have the potential to help generate sales.

Whether I use this video or another remains to be seen. There are plans for a professional video shoot, but I want a good backup just in case. What’s the difference?

Well, I use my computer camera and mike, while a professional will use a more sophisticate camera. Also, a professional does it for a living either as photographer or as part of his overall business.

I have been doing all my videos which are admittedly amateur. They could be improved upon, and it would relieve me of the time of doing them myself. A new company, Pure Video, will be working with me in the near future. Right now it is a matter of getting all our ducks in a row.

Most advice you get will tell you to get professional help for editing, proofing, and marketing. But not everybody has the time or money to find the right professional for their project. It just so happens that I only learned about Pure Video recently from a friend who was starting it. I know him and already have confidence in him, so that simplifies the matter of research. I will probably do a blog about him in the near future.

The point I am making right now, however, is that don’t waste time between the end of writing and the launch of your new book! It is tempting to rest because you have been pouring your heart out in writing and it just might have tired you out. Also, it is easy to think that publishing is just flipping the switch.

The truth is that if you are an Indie Publisher, you still have work to do. In my case, I still had to access my KDP account and make sure everything is ready to go, including pricing. I also need to create the book upon my website, which I will be doing this week. Since I have a bookstore, I will need to determine the discounted price (all our books are discounted). This will be a special discount reflecting the fact this is a new book.

My newest book, The World of Joseph, will come in three formats: paperback, hard cover, and eBook. All will be published at the same time to give customers a good choice from the beginning.

On August 8, 2021, the eBook version will go on PreOrder and the actual launch will be August 12, 2021. As noted above, the paperback and hard cover versions will also be published on August 12, 2021. The printed books will be available at and at TR Independent Bookstore where they are always discounted. The eBook will only be available on although we will have a link to it from our store which is called TR Independent Bookstore.

We are proud to be able to offer you the best possible experience at TR Independent Bookstore. Whether you are living in Southwest Florida or elsewhere in the United States, we want to be your local bookstore. We are located on the internet at Drop in and check us out.

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TR Bookstore Opening Soon

The Riddle Report 04 9 2021

In my last blog I talked about brick and mortar bookstores and the fact that brick and mortar stores, bookstores in particular, are making a comeback. While that is true, Teresa and I are excited to announce that we are opening an internet store where book lovers can purchase our books at a discounted price.

While it is true that we’ve had a catalog allowing customers to purchase their book through links in our catalog, we thought our customers deserved better. Thus, we made the decision to offer our books, which are growing in number, to our customers at discounted prices and right on our website.

We have a grand opening tentatively scheduled for May 3, 2021, but TR Bookstore is ready now. There may be some tweaks needed here or there which is why we are going for a “soft” opening right now.

I thought it would be nice to let you in on our journey. I do not have affiliate accounts with any of the products I will discuss nor am I reimbursed or paid for my comments. I will tell the story in Steps.

Step #1 – PayPal

I mention this first because we have had a PayPal account for several years. While there are other vendors out similar to PayPal, we prefer PayPal. You need a method for your customers to pay for your products. One of the things I like about PayPal is that customers do not have to have a PayPal account. If they have one, then great.

But if they don’t have an PayPal account, they can still purchase their book(s) using their credit card. We accept most major credit cards.

Step #2 – Hosting Website

We currently use WordPress and we are very happy with it. Previously I have used Godaddy. And, yes, there are many good website hosts out there. Get one of them.

With WordPress I upgraded to Business. To have a storefront you must have either the Business Plan or the eCommerce Plan. We chose Business because it provides what we need and costs less than the eCommerce Plan.

Step #3 – WooCommerce

This is a plugin for WordPress that really makes a difference. It gives the look and feel of a bookstore. I have only recently installed it and started working with it, and I can tell you I am very pleased!

The fact that it is “free” is always a blessing. Along with that it is a powerful program that works well  in the Storefront Theme.

Step #4 – Appearance

Don’t feel obligated to follow the same steps I took, but I choose to have Step #4 be appearance. I started working on the appearance as soon as I could. And I have tweaked several times and maybe I will do more in the near future. The more I learn the better the appearance gets.

Step #5 – Add Products

I expected this to take days, maybe weeks. But the Add Products (WooCommerce) aspect has been very easy. You can assign your product ID (default is ISBN) according to your needs or desires. You can determine currency, retail price, sale price, inventory, and more

Step #6 – Product Pictures

At the moment I have continued to use the product pictures that I have also used in the catalog. I may choose to update the pictures to a more unified look and feel. That will be looked into for sure.

Step #7 – Cart

I have chosen to use the default Cart which is tied to my PayPal account. It is plain and simple which is what I want. More important, it is quick and easy for customers, and that is very important.

Step #8 – Testing

Technically, the store is operational right now. Customers can access and use the site. However, it is always as good idea to test the site. So, we are doing a “soft” opening which allows us to test the site and make any improvements necessary. If customers use us during this time they become part of the testing, but we are hoping that everyone will be happy and experience “zero” problems.

Step #9 – Grand Opening

The Grand Opening is scheduled for May 3, 2021. By that time all “bugs” should have been found and removed. It is also possible that at least one more book will be added to our inventory. We are starting out small, but intend to continue adding more of our own books to the bookstore.

It is also possible that other authors’ books might be sold sometime in the future, but these are unlikely to be discounted. There are a lot of decisions that we will have to make, but we anticipate are own published works will continue to grow.

Step #10 – Directions

I like to say that we are located on Internet Hwy at When people come there they will find our bookstore and our writing services where we edit, proof, and publish the book within.

I am seriously thinking of providing directions right on the site as a separate page.

Perhaps you want to build your own publishing business or bookstore. If so, I hope this blog gave you some encouragement and some constructive ideas.

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you can comment on a blog and/or send an email to His Facebook page is at RFrederickRiddlesWorld and his Parler page is authorriddle.