Amazon Central

FeaturedAmazon Central

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about Amazon Central.
Amazon Central is often thought of as a reporting site. But it is that and much more.
What is Amazon Central?
Think of it as your author’s hub. Here is a brief look at what you have:

  • Welcome page

This page welcomes you to your Amazon Central. It gives you an overview including advice and news.

  • Author page

This page allows you to include your biography plus connect to your blog (if you have one). It also allows the inclusion of pictures and videos that you want potential customers to see. Further it will have the URL of your Amazon Central page that can be given out to readers, etc. If you have Events, such as book signings, you can also list those.

  • Books page

This page is where every book you’ve published should be listed. Each listing will have Title (with link to detail page), Current Sales Rank, and Reviews.

  • Sales info Customer

This page has three measurements: NPD  Book Scan, Sales Rank, and Author Rank.

  • Reviews

Here all reviews will be listed.
What Does Reader See?
When the potential reader visits your page they will see:

  • Every book you’ve listed
  • Latest blogs you’ve written (if any)
  • An About Author
  • Follow opportunity

Why Would Reader go There Instead of Searching Amazon?
By going to the author’s Amazon Central the potential reader gets everything you want them to know about you at their fingertips. An expert user of Amazon may find the information on their own, but having your own page makes their job that much easier.
What does it Cost?
Nothing! It’s free!
What Else Can You Tell Me?
I have used Amazon Central as an informational resource for years. But in looking over it I believe it has potential as the hub of one’s marketing. This doesn’t replace any other marketing sources such as Facebook, Twitter, etc., but it could be used as the target page in all your marketing. For example, I have included in my blogs a direct link to my Amazon Central page. But starting today I will highlight that with a special call to action.
VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), or Task Force Hunter (Book Three), I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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Indie Publishing

FeaturedIndie Publishing

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about Indie Publishing.
Back in 2014 when my wife and I decided to establish T&R Independent Publishing we didn’t know what to expect. What we did know was that I was bringing eleven years of writing experience and she was bringing not only business experience but an MBA to the business. And enthusiasm.
But Why Did We Choose to Become an Indie Publisher?
To be honest we were unhappy with the results of so called Self Publishing. Whatever sales were being made didn’t translate well in the form of royalties. But of greater importance was the lack of control. We’re not control freaks, but when you pour your heart and talent into a project you want to have control of how it is published and marketed. It was with that in mind that we started our new business.
Let’s take a closer look.
Why form our own publishing company?
Up to that time I had been publishing using what is commonly called self publishing companies to publish my books. But as I studied these companies I discovered:

  • They control the content of the book
  • They control the cover of the book
  • They determine the royalties
  • I still had to do most of the marketing

In other words, while we had more freedom and control than we’d have with a traditional publisher we still didn’t really have control of anything that really mattered. By going independent and truly publishing by ourselves, we would:

  • Have control over the content of the book from cover to cover
  • Have control over the cover of the book, including what photos we can use
  • Determine the royalties (You have choices with the KDP platform)
  • Still do the marketing

Now don’t get me wrong. We don’t consider ourselves masters of the publishing universe. Rather we believe that if the author is going to invest his/herself into writing a book, any book, then they deserve to benefit from it.
Example
With traditional and self publishing companies the average author’s royalties are scaled. It varies from publisher to publisher but in general it might go like this: 8% of retail for the first 2,500; 15% for the next 5,000; 25% thereafter. Now the numbers just used may not be accurate today, but the concept is true.
But by doing my own publishing using the KDP platform I can receive 35% or 70% right from the start depending on choices we make! That is a huge difference.
What about the content?
With traditional publishers you generally have to first go through an agent who then tries to find a publisher. The agent has certain criteria which may involve you changing the content of your book. But just finding an agent can be long and frustrating. Then the agent gets to tell you whether the book is good enough for publishing based on their expertise.
Even self publishers exert control. For example, say you are writing a book and you quote from the King James Version Bible. It is possible, if you use their editing service, they will substitute a different version whether you agree or not. They may also reject passages they don’t like. In other words, just because you are pleased with your results they might not be and can act accordingly.
Another thing involved is the ability to correct. No matter how or to what extent you have had your book previewed and edited, there is always the chance of errors. Moreover the publisher may have printing errors. I ran into this with my books. I was sent a ‘Proof’ copy and given about three days to review, find errors, make corrections, and return (electronically, of course). Three days may sound like a lot when using the internet but if the publisher made errors, which in this case they did, the finding and correcting  could be extensive, which it was. As a result I was only able to make a limited number of corrections and then it was published. And once published I could not make any corrections without going through the submission process again including paying money!
But by publishing the book myself I am able to take my time and do a more thorough job of previewing and editing. And, if there are still errors in the published version, I can correct the errors and republished at no cost to myself! Since the forming of T&R Independent Books we have reviewed, unpublished, and republished our books after editing.
And now with the merger of CreateSpace into KDP we have even greater simplicity. We haven’t republished anything yet since the merger, but it is my understanding that we can, if we choose, leave the existing book version published while we make corrections and then republish! That is HUGE!
What about the Cover?
In previous blogs  I wrote about CreateSpace’s Cover Creator and the Photo Gallery. We have recently published books by me using KDP’s Cover Creator and Photo Gallery. I liked CreateSpace’s gallery, I like KDP’s more!
I won’t go into all the details again other than to say we can use one of their free pictures or we can upload a picture of our own. We don’t have to deal with the publisher to get permission like we did with my previous self published books with a publisher. Even though we had a certificate proving we owned the rights, they rejected the photo and the certificate. But as the publisher we not only can but did use it.
And one last thing: Writing a book can be and is stressful; so is marketing. Having greater control over the publishing removes a lot of stress; and having greater control over price and royalties is far more rewarding.
Have you considered publishing your book yourself?
More and more authors are discovering the value of a DIY (Doing It Yourself) approach commonly called Indie Publishing. Yes it requires more work on your part, but it’s worth it in many ways.
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), or Task Force Hunter (Book Three), I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Everyone Has A Story

FeaturedEveryone Has A Story

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about Everyone Has A Story.
You’ve probably heard the phrase “Everyone has a story” sometime in your lifetime. I believe this is true. Most people don’t realize it, aren’t interested in writing, or don’t know how. But all of us have life experiences that can be instructive or entertaining to the rest of us.
I write stories. I write Bible based stories and I write speculative fiction; I also write historical novels. In fact, you could say I write Biblical historical novels, American historical novels, and Futuristic historical novels. In the last cast it would be a history that hasn’t occurred yet.
What Kind of Stories Are You Talking About?
All kinds. You could write about your trip out west. It could be instructive, entertaining, or just a plain telling of the trip. Your story can go in a lot of different directions. How you write the story is up to you.
The same could be said for a purely fictional account loosely base on an historical event. This would require some research, but the labor would be worth it. Research usually enriches the story being told, so I encourage you to do research.
What Kind of Research?
Depends on your story. The more complicated or extensive it is the more research you need. Good research tends to enrich the story.
But I’ve Never Written A Book Before!
There’s always a first time. And while I don’t necessarily recommend it there are ghostwriters who’ll write your book for a fee. But before that try writing a rough draft by yourself. The draft won’t be perfect but it will be a start. You can also purchase books or borrow books from the library to help you write.
Writing can be fun.
But What About Finding an Agent or Publisher?
I’m neither for or against agents, but I don’t usually write about them. The reason is I favor Indie Publishing where you are the publisher. My Friday blogs deal with publishing. I favor KDP (Kindle Direct Publishing) because it is easy and generally free. And the quality is good.
Most of your Traditional Publishers require you having an agent. The process of finding an agent who is willing to represent you can take months, perhaps half a year or longer. Then the agent may take months to find a publisher and the publisher may take up to two years to publish your book. In my view that is way too long!
What About Genre?
Genre is basically a category of artistic expression. It is not just writing books, but that is all I will cover here. It is one of the first things you should check out. Different writers may have different ways of discovering their genre. The best way that I know of is to find other books that are similar to what you want to write. Then find out what categories those books are under.
When I wrote my first novel about space I thought the genre was science fiction. But a reader of this blog told me that Christian Science Fiction is known as Christian Speculative Fiction. So friends, family, and others can help you find out what your genre is. Once you discover that then learn the principles regarding it.
Can I Make Money Writing?
The short answer is yes. There are multiple ways of making money. Whether you can or not is something you must decide. However, if you enjoy writing than I believe that should be your first consideration.
Hone your craft, stick with it, and publish it. All of this can be done for free. And you can get your book out there. Then there’s the matter of advertising and other marketing ideas. In the end a love for writing or a real commitment to writing can sustain you for a long time.
If you have a story to tell why not tell it?
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), or Task Force Hunter (Book Three), I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Moved to Kindle Direct Publishing

FeaturedMoved to Kindle Direct Publishing

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about moving my books to KDP.
It is rather timely that on the day I usually write about publishing that I actually moved all my books to KDP. I accomplished this task in only a few minutes.
How Did You Do It?
I opened my CreateSpace account. There I was greeted by a message telling me I can move my books. So I clicked on the “Start Here” tab and the process began. While I did some other things, including this blog, the move took place.
How many books transferred?
Fifteen books were moved. This included books drafted but never published plus books that I had unpublished. So you will not see those extra books.
So How Does This Impact Your Writing and Publishing?
My last book I published was at the beginning of the month and I used KDP exclusively. I was very pleased with the feel and the end result. One thing I noticed was their gallery of pictures for covers appeared to be more extensive. That pleased me as well.
In general, the process was very easy.
Do You Do Print or eBook First?
I didn’t change my normal practice. I always create the print book first. Then I strip all the page numbers, headings, etc. and create the digital version. I don’t rely upon them converting the print to the eBook or converting an eBook to print. I’m not familiar with their process and I feel I have more control the way I do it.
Will Royalties Be Different than CreateSpace?
That is my understanding as far as when paid. However the percentages appear to be the same. Time will tell, but I expect it to be a non-issue.
So You’re Happy With The Change and Won’t Look Elsewhere?
That is correct. I realize others compare themselves to CreateSpace and to KDP, but I view KDP as the best. I’m very happy with the move and the ease of working with KDP.
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), or Task Force Hunter (Book Three), I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Task Force Hunter

FeaturedTask Force Hunter

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about my latest publication, Task Force Hunter.
As mentioned on Tuesday I have just published my latest speculative fiction book, Task Force Hunter. This book was published exclusively with KDP. In other words, it was published in both print and digital using the KDP platform. And I like the way it turned out!
Task Force Hunter is Book 3 of the Christland series. In this book Earth has launched its first, and thereby most powerful, task force. While not in numbers its destructive power is that of an armada. Its mission: Find and capture the escaped Christians.
But General Abner Smith has a different plan, namely to find and destroy the Christians. He has previously enlisted the aid of Colonel Don Michaels not knowing the colonel was both a Christian and harboring the General’s former sex slave. In fact, the Colonel was supposed to have disposed of her.
Because of inadequate information the Task Force didn’t know where the Christians had gone. They had two possibilities Murphy 212 c and Ross 128 b. Andrea Stevens has just graduated from the Space Academy, been quickly promoted up the chain of command to Captain and now promoted to Admiral. Although highly irregular and suspicious looking, her promotion was real and she was now Admiral Andrea Stevens.
That new responsibility combined with her falling in love with her 1st Officer, and the presence on her ship of Colonel Michaels who she knows is a Christian, complicates her life. Meanwhile the Pauline Space Force has been formed and is rapidly building up for an expected battle. But would they be strong enough to resist what they expected to be an overwhelming force?
As the author of this novel I am very excited. I loved writing it. Even the research was enjoyable! Check it out!
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), or Task Force Hunter (Book Three), I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Insights from Task Force Hunter

FeaturedInsights from Task Force Hunter

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Tuesday’s I try to focus on Insights. This week I am taking another look at Task Force Hunter.
I have now published my 3rd book of the Christland series called Task Force Hunter. Published exclusively through KDP, Task Force Hunter explores war in space. In this book Earth launches the mightiest space fleet ever, a veritable space armada consisting of seven spaceships, including the Battleship Clinton. This is a book of war and peace.
Today I have a new Insight. What will war be like in space?
Unless Jesus returns for His church beforehand war in space is likely.
Why?
War is likely because of human nature. Man struggles against man to dominate the world. There are periods of peace but it can be argued that there is always a war going on some where in the world. It is as natural as breathing.
So What Will It Be Like?
Basically war will make use of exotic weapons as well as the knife, arrow, or poison. I’m not sure if this is true, but it seems like war breeds scientific development. Which in turn breeds more wars.
The Final War
The Final War actually takes place after the millennium when God overcomes Satan. But the last war of recorded history will be the Battle of Armageddon. That war will bring in the Millennium (1000 years) Kingdom. Christ will rule and peace will reign for a thousand years!
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), or Task Force Hunter (Book Three), I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

CreateSpace Merging With KDP

FeaturedCreateSpace Merging With KDP

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about the CreateSpace merging with KDP.
Although I haven’t received official notification yet CreateSpace is merging with Kindle Direct Publishing (KDP). This could probably be called a Big Deal.
Why is it a Big Deal?
Because now authors have the CreateSpace they love and the Kindle they love under one roof. As far as I can tell Amazon has taken CreateSpace (which they bought years ago) features and have incorporated them into Kindle. Which suggests that CreateSpace itself will disappear at least from the Print Books environment.
What Does It Mean for Authors?
That’s a question that will be unfolding in the weeks, months, and possibly years ahead. For the moment it looks like it will be easier to publish a print book and convert it to a Kindle eBook.
I had been recently looking at the KDP print book department, but I was holding back. At the time Kindle Print didn’t have the power of CreateSpace. But apparently they now have. Since it is now established that CreateSpace books will be automatically transferred to KDP, we will have to deal with any bugs that may encroach upon the process of publishing a book.
Potentially I think it can be a very powerful tool. With everything under one roof authors may end up with more services than are currently available. It can be a life changer.
How’s It Going to be Done?
I think instead of me rewriting the information already out there that I give you the following link: https://kdp.amazon.com/en_US/help/topic/GSJULX3WGP36HQ3R
Just click on that link and the process is discussed in detail.
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship to the Stars (Book One), or Pauline A New Home (Book Two) I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).
– – – – – – –
R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Why I am an Indie Publisher

FeaturedWhy I am an Indie Publisher

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about the Why I am an Indie Publisher.
In 2014 my wife, Teresa, and I went out to lunch at a small McDonalds located in Murdock, part of greater Port Charlotte, and made a very important decision. As we sat there we discussed my writing career and the possibility of hers although at that time she hadn’t started writing her first novel yet. The upshot of that meeting was the establishment of T&R Independent Books.
Let’s look at the Why form our own publishing company.
Up to that time I had been publishing using what is commonly called self-publishing companies to publish my books. But as I studied these companies I discovered:

  • They control the content of the book
  • They control the cover of the book
  • They determine the royalties
  • I still had to do most of the marketing

In other words, while I had more freedom and control that I’d have with a traditional publisher I still didn’t really have control of anything that really mattered. By going independent and truly publishing by myself, I would:

  • Have control over the content of the book from cover to cover
  • Have control over the cover of the book, including what photos I can use
  • Determine the royalties (You have choices with CreateSpace platform)
  • Still do the marketing

Now don’t get me wrong. I don’t consider myself a control freak. Rather I believe that if the author is going to invest his or herself into writing a book, any book, then they deserve to benefit from it.
Example
With traditional and self-publishing companies the average author’s royalties are scaled. It varied from publisher to publisher but in general it might go like this: 8% of retail for the first 2,500; 15% for the next 5,000; 25% thereafter. Now the numbers I just used may not be accurate (I did it from memory), but the concept is true.
But by doing my own publishing using the CreateSpace platform I can receive 35% or 70% right from the start! That is a major difference.
What about the content?
With traditional publishers you generally have to first go through an agent who then tries to find a publisher. The agent has certain criteria which may involve you changing the content. But just finding an agent can be long and frustrating. Then the agent gets to tell you whether the book is good enough for publishing based on their expertise.
Even self-publishers exert control. For example, say you are writing a book and you quote from the King James Version Bible. It is possible they will substitute a different version whether you agree or not. They may also reject passages they don’t like. In other words, just because you are pleased with your results they might not be and can act accordingly.
Another thing involved is the ability to correct. No matter how or to what extent you have had your book previewed and edited, there is always the chance of errors. Moreover the publisher may have printing errors. I ran into this with my books. I was sent a ‘Proof’ copy and given about three days to review, find errors, make corrections, and return (electronically, of course). Three days may sound like a lot. But if the publisher made errors, which in this case they did, the finding and correcting  could be extensive, which it was. As a result I was only able to make a limited number of corrections and then it was published. And once published I could not make any corrections without going through the submission process again including paying money!
But by publishing the book myself I am able to take my time and do a more thorough job of previewing and editing. And, if there are still errors in the published version, I can correct the errors and republished at no cost to myself!
What about the Cover?
In previous blogs  I wrote about CreateSpace’s Cover Creator and the Photo Gallery. I won’t go into all the details again other than to say I can use one of their free pictures or I can upload a picture of my own. I don’t have to deal with the publisher to get permission like I did with my previous self-published books with a publisher. Even though I had a certificate proving I owned the rights, they rejected the photo and the certificate. But as the publisher I not only can but I did use it.
And one last thing: Writing a book can be and is stressful; so is marketing. Having greater control over the publishing removes a lot of stress; and having greater control over price and royalties is far more rewarding.
Have you considered publishing your book yourself?
More and more authors are discovering the value of a DIY (Doing It Yourself) approach commonly called Indie Publishing. Yes it requires more work on your part, but it’s worth it in many ways.
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), or Pauline A New Home (Book Two) I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

The Authors Business

FeaturedThe Authors Business

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about the Authors Business, part 1 of 2.
You’re thinking I’m not interested in a business. I just want to write and sell books. But surprise, it is a business! While writing can certainly be fun (it is for me) it can also be profitable. And for that reason alone you need to think of your writing career, no matter how many books it entails, as a business.
The Government thinks you’re a business.
That’s right. When you do your income taxes and show that you made money through royalties or the sale of your books, the government regards that, and you, as a business. So you should also!
Actually your Business includes the authorship, publishing and marketing of your book(s). And like any business you need to think like a businessman or businesswoman. And this thinking will impact your whole life.
For example, do you dress like a businessperson?
I am speaking of what you wear in public, especially when you are out in the public signing books, being interviewed, etc. I dress casually in normal situations, but if I am marketing myself, I wear a shirt and tie, at least. Your appearance matters whether you think it should or not. If you are attending a book club or making a speech or doing an interview how you dress makes a difference.
As a general rule I’d recommend business casual. You might consider business attire (suit & tie for men, dress for women) or something a little more casual yet still reflecting that you are serious about your business. In previous videos that I made I opted for a shirt and tie. It suggests business without being overpowering.
What about having an Office?
That depends on you. I have an office at home although I have considered having an actual office independent of my home. There would be certain advantages, but it is not necessary. The whole matter comes down to what works best for you. Some writers like a formal setting like an office, while others prefer a more casual setting. I’ve found that I can write in just about any place.
Publishing nowadays requires access to the Internet. You can get that just about anywhere. So if you are a publisher your manner of dress may not be important unless you are meeting someone formally in the course of business.
How do you carry yourself?
Another aspect of thinking like a businessperson is how you carry yourself. This is something I had to learn. Slouching, hands in pockets, and staring at your feet are not positive selling points. I wasn’t that bad, but I did have to learn to not only be confident, but to act confident (although not overbearing).
But the concept goes deeper than clothing and acting like a businessman. It also includes having an idea of how you are going to run your business. For example, you have a book. Who’s going to publish it? How do you plan on selling it?
In our case we created our own publishing business, T&R Independent Books. The T stands for Teresa and the R for Ron. We are the exclusive publishers of our books. I have blogged in the past about having your own publishing business and probably will again. But for today I will just say that it gives you all the power and all the profits but also entails you doing all the work. We use CreateSpace and KDP as our publishing platform.
There are a number of items you need to know to be a successful businessman. Before moving on lets nail down the concept itself.
When I think of myself as a businessman, I have several pictures in mind. I see myself being interviewed about topics other than my books. I see myself as someone people respected and wanting to know. I also see myself making decisions, supporting charitable works, and so forth.
Face it you’re a businessperson. Face it and embrace it!
Next week we’ll take another look at your business.
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four), Death Ship to the Stars (Book One), or Pauline A New Home (Book Two), I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

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R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Authors Website

FeaturedAuthors Website

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about the Authors Website.
Perhaps you are a new author and have decided to build a website or you have one up and running. There is much advice floating around about website design. Some is very good and some not so much. After seventeen years of working my own website, I have identified five critical website design issues.
You may have additional ideas and I welcome your comments. But here are mine.
The Home Page
This is regarded as the most critical page because this is where your visitors will most likely land. And this is true whether you have one or more home pages.
More than one?
Yes. As an Independent author I am also an independent publisher. Therefore, I have designed my website as a publisher’s site, and every author (all two of us) have their own Home page, plus more.
The Home page is where you want your usual visitors to come to. Therefore, you will have most or all of your marketing linked to that page. If the visitor Google’s your name (author’s name) it should bring the potential customer to your (the author’s) Home page.
Now, as I mentioned our website is actually tied to T&R Independent Books – the publisher of our books. Like other publishers we then have “home” pages for the authors. For this to work the authors need to be:

  1. Identified on the Main Landing page
  2. Be accessible from the Main Landing page
  3. Have their own pages where their books are featured
  4. Author’s Home page should be accessible directly from Internet

On this page (whether site’s home page or author’s) it is always wise to employ good SEO practices. As you build your site you may want to see how well you are doing. I recommend Website Grader, which you can use for free.
The Url
The Url is critical. Put a lot of thought into this. Among the things to consider is whether you are a one book author or you have or will write more books. If you write multiple books, you will want to use your author’s name in your url. The exception would be like a publisher’s site. But even then you want a url that goes to the author page, such as r.-frederick-riddle-books.html. If you are doing your own publishing don’t forget the primary site. Click on the link above to see the full url. You can also give out a bit.ly shortcut.
Most of you will have your own personal site. You might wonder why it has to be your name and not the name of a book. Simple. As you write more books you want people to know your name. People may seek a particular book title, but as your name recognition grows they will seek your name.
The About Page
The About page is very important because you want the visitor to know as much about you as you can reveal. How much you reveal is up to you, but a variety of experts say we should include our bio (of writing career), education, awards (if any), and a peak into your personal life.
Only reveal that which you want people to know. And please don’t include your Social Security Number or other potentially vital information.
The Store Page and/or Book Page
A Store page is very important if you sell on site. I would recommend that you also have a Book page where visitors can learn about your books. If not selling on site, it is important to have links from each book to the site(s) where it is sold.
A Book page should include a Cover photo, a description of the book, important stats (such as publisher, author, title, ISBN, and ASIN) and, of course, the links.
Media Page
Aside from potential buyers, you also want the media (newspapers, radio, television, etc.) to also visit your site. This page is designed to provide them as much information as possible without their having to search the site. Some of the things included is a listing with links of every book you’ve written, a photo of you (a professional photo is recommended), links to any blogs you may have written, links to such things as Press Releases and other marketing sites where you are active.
Contact Page
Even if not selling directly, you need this page. It provides an opportunity for your visitors to talk to you. Perhaps they have questions about you, your books, or even an opportunity for your book to be marketed or turned into a movie.
These are only five ideas, but you might want to also include a Blog page (assuming you write a blog). But the five listed above are absolutes. You need these. Seek expert advice and don’t be afraid to visit other authors websites for ideas. This will combine a visual with the technical advice available all over the web.
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship to the Stars I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.