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Ron’s Tip of the Day eBook vs Print

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. Today I am looking at eBook vs Print.

Both eBooks and Print books have value. With that in mind I do both. The fact is that eBooks while selling for less have the potential of bringing in top dollar. Print books bring in more per book and still carry a large percentage of books sold. But we live in the digital age now and the future would seem to lie with eBooks.

It is for that reason I do both.

Isn’t that difficult?

Not really. Typically, I write my story as a Print book. This means there will be headings, footers, page numbers, and more. Once I have done all the work on the book and published it as a Print book, I am free to create an eBook.

How do you do that?

The old way I did it was to remove all headers/footers. This also involves doing away with page numbers. With KDP (Kindle Direct Publishing) the process is easy. Now I have a program called Kindle Create that does a lot of that work automatically. I can usually create an eBook of my Print book within a day.

How much does Kindle Create cost?

You can get Kindle Create for free. Simply download it and start working.

What does it cost to publish Print or eBooks with KDP?

The short answer is that the cost is free.

However, if you don’t want the free ISBN that is self-generated, you will have to buy it outside KDP and then provide the number to KDP. In the case of book covers, you can get a book cover elsewhere (which presumably will cost something) and use it. It must meet KDP standards.

Tip of the Day: Use Kindle Create to enable publishing both Print and eBooks on KDP.

Get our free Guide to Writing by contacting us at marketing@tr-indbkstore.com. We will send you our Free Brochure which tells you about our services.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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Ron’s Tip of the Day Promotion

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. Today I am looking at Promotion.

What is Promotion?

The term promotion means different things to different people, but the simple understanding is doing whatever it takes to get your book the attention it deserves!

What Works Best?

While that is a good question there is no absolute answer. I believe in absolutes. For example, it is an absolute truth to say people are saved from their sins by trusting in the shed blood of Jesus Christ and asking Him to save you. That is absolute.

But success in life, especially marketing, has no absolutes although some marketeers will absolutely declare they have the perfect solution. Promotion has many tools, and some are better for some people, while others are good for someone else.

Tools

Promotion tools can be any or all of below or others not listed:

  • Author Book Signings
  • Author Interviews
  • Blogging
  • Bookstores
  • Book Tours
  • Press Release
  • Radio
  • Reviews
  • Social Media
  • Television
  • Trailers
  • Videos
  • Website

In Conclusion

The truth is that promotion must absolutely be done, but the most effective way for you may be entirely different than someone else.  Become acquainted with different tools, but a word of caution. Don’t become tool crazy. It can overburden you. Find what works for you.

Once you find something that works, slowly build upon it. And remember, this is a long-term effort. Don’t go down rabbit trails, stick with what works and cautiously experiment.

Tip of the Day: Experiment with different promotion tools and find what works for you.

Get our free Guide to Writing by contacting us at marketing@tr-indbkstore.com. We will send you our Free Brochure which tells you about our services.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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Ron’s Tip of the Day Being an Indie

Welcome to Ron’s Tip of the Day. Today I am looking at Being an Indie.

I have blogged in the past on being an Indie Author and an Indie Publisher. But I’ve never blogged, to my knowledge, about just being an Indie.

What is an Indie?

For starters Indie is short for Independent. Basically, that is a person who has chosen to write and publish their books apart from traditional or even so-called self-publishing venues. It is a person who is going the DIY (Do It Yourself) route.

What is an Indie Author?

This is a person who takes the responsibility of writing, editing, and proofing. It doesn’t necessarily mean that person does each of these things. They either do them or hire someone to do them, but they are in control of all it.

What is an Indie Publisher?

This is a person who takes personal control of everything required for a professional looking book. He/she controls the printing of the book, the book cover, and all preparation. Again, it does not mean that this person personally does each of these things. They may hire it out, but ultimately, they are in control.

What is an Indie Marketer?

Once again, we have a person taking personal control. In this case, it is taking control of marketing the book. This may involve personal work and/or hired work.

Tip of the Day: Being Indie gives you control.

You can get our free Guide to Writing by contacting us at marketing@tr-indbkstore.com. Plus we will send you our Free Brochure which tells you about our services.

Let’s do it!

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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Ron’s Tip of the Day Collateral Material

Welcome to Ron’s Tip of the Day. Today I am looking at Collateral Material.

Ideas for this Article come from Penny Sansevieri, Author Marketing Experts

In today’s blog I am discussing collateral material that you might want to include in your Media Kit.

Newspaper clippings

There’s a possibility you will have interviews with local newspapers. Once you’ve had an interview watch for its publication. Then cut it out and make copies of it for your Media Kit.

Relevant Articles

It is possible someone reviewed your book and published the review in the newspaper. Again, you want to cut these out and make copies. Or it is possible that an article was written on a related subject to your book.

Newsletter

If you write a newsletter that relates to your book, copy it and put it in your Media Kit.

Business Card

A business card is a must! Although not as powerful as in the past business cards are still effective. You can easily get one printed through Vistaprint.com or some other venue. If you have plans to create one, use a picture that represents you, your business, or your book (if only one book). It should use a firm stock, have a front and a back. On the back I recommend a white background, instructions on contacting you (like your email address) and perhaps your motto.

And be sure to include your business card in the kit.

Tip of the Day : Add relevant information to your kit, such as newspaper clippings, newsletter, and business card.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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Ron’s Tip of the Day Book Cover and more

Welcome to Ron’s Tip of the Day. Today I am looking at Book Cover and more.

Ideas for this Article come from Penny Sansevieri, Author Marketing Experts

Book Cover

Different publishers have different criteria for your book covers. We use the criteria that KDP requires. When we are working with an author, we point out that when using the Kindle Direct Publishing platform, you have access to templates that come with pictures or you can provide your own. If you are using the proper dimensions, the picture will fit within their templates forming a great cover.

Some people prefer to hire outside help and use their own pictures. Please remember to get someone who is certified to create KDP approved covers. Failure to do that will delay your book’s progress.

About the Book or Information Sheet

In your Media Kit you can have information that would also be included on your website. Here you include a sheet that tells a reviewer the Title, Subtitle (if any), Author, Publisher, Release Date, Category, ISBN, Format/editions, and Price. Follow with: Please mail a copy of the review (‘interview’ or ‘Tear sheet’) to your name or your publicist.

Book Plate Labels

These are attached in separate documents. The labels should be on Avery 8164 or equivalent.

Tip of the Day : Know the publishers criteria for covers; don’t forget About the Book and Labels.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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Ron’s Tip of the Day Author Bio

Welcome to Ron’s Tip of the Day. Today I am looking at Author Bio.

Ideas for this Article come from Penny Sansevieri, Author Marketing Experts

The Author Bio needs to be brief and relevant to the book.

Here are some ideas:

At the top print out your author name (larger font than text; might italicize). This tells them right off who you are. To the right of the name list your degrees. This is not necessarily BS or MS, but pertinent.

Penny used the following degrees: Instructor Author Media Relations Specialist. Noticed she used a ● symbol

Mine would also be Novelist Author Entrepreneur.

Hers tells you that she is an instructor plus an author and finally she is a professional. Mine would tell you that I’m a novelist (I write fiction) plus an author and finally that I have a business, possibly a professional business.

Her headshot is to the right of all the above. And below the above she has a thick line that separates that information from the text below.

The Body of her Bio consists of 7 paragraphs that contain information about herself that is relevant to her career. It tells of her life, training, and related actions. The last paragraph tells where you can learn more about her and what she offers.

Tip of the Day : Follow this blog and learn about your Media Kit.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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Ron’s Tip of the Day Press Release

Welcome to Ron’s Tip of the Day. Today I am looking at Press Release.

Ideas for this Article come from Penny Sansevieri, Author Marketing Experts

The Press Release is an important item and, fortunately, there is a standard format for these. Before looking at them let me remind you that there are on the internet press release sites. These are structured to allow you to focus on the information rather than the structure itself. And some are free.

HEADER: Contains ‘FOR IMMEDIATE RELEASE CONTACT:’ followed below by Contact Person, Company name (optional), Telephone #, Fax #, Email address, and website (url). [These are all separate lines.]

COVER PHOTO:

A good picture of your book cover goes to top right across from Headline.

HEADLINE:

This should attract the reader’s attention.

SUBTITLE:

The subtitle reinforces the headline but should not repeat the headline.

BODY:

The body begins with the opening paragraph that includes city, state, and date. This paragraph includes the who, what, when, and why of your book. Be brief.

CLOSING PARAGRAPH:

Here are the details for your book [Title, publisher, author, ISBN, Publication date, Pages, Format (Hard cover, Soft Cover, or Ebook)

END:

### or –30–  (centered)

Tip of the Day : Craft a well-structured press relief. Consider using professional press release websites.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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Ron’s Tip of the Day Media Kit

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. This is an experiment in microblogging. Let me know how I’m doing. Today I am looking at Media Kit.

Ideas for this Article come from Penny Sansevieri, Author Marketing Experts

During the next few days, I will be writing about:

  • Press Release
  • Author Bio
  • Head shot
  • Book Cover
  • Fact Sheet
  • News Release
  • Release
  • About the Book
  • Labels
  • Collateral material

Penny Sansevieri’s Author Marketing Experts is an organization dedicated to helping authors (new or old) to achieve their marketing goals. She’s written a number of self-help books that are easily read and helpful.

These tips come from her Media Kit in a Box which is loaded with useful information. I recommend you seek her out at authormarketingexperts.com.

So, watch this blog for some useful hints about creating your own Media Kit. And don’t dismiss the topic. If you plan on having tv/radio interviews or plan on placing your book in a bookstore, then a Media Kit is a must.

Tip of the Day : Follow this blog and learn about your Media Kit.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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Ron’s Tip of the Day Planning Ahead

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. This is an experiment in microblogging. Let me know how I’m doing. Today I am looking at Planning Ahead.

Are You Planning for When the Country Reopens?

Soon libraries, bookstores, and other outlets for books will start reopening. If we are wise, we are getting ready for that reopening now.

Here is what we are doing:

  • Continuing to write
  • Creating and/or reviewing our media kit
  • Looking for ways to better market our books locally

Continuing to Write

Both Tess and I have used this time to continue working on our books. Unable to do much marketing we’ve focused on what we can do, write. After all writing is our passion, our choice of work. It deserves our attention!

Creating and/or reviewing our media kit

The government is moving toward reopening the country. We can’t do much about that, but we can prepare. One important tool for local marketing is a media kit. Is it up to date? Should I add more information? Is it ready for prime time?

These are questions demanding answers and this is the time to provide them.

Looking for ways to better market locally

Local marketing has many venues to consider. For example, libraries. I am currently reworking some old novels and will need to get them into libraries as soon as possible. But what about the most recent ones? They need to be put in place as well.

Don’t forget bookstores and other book outlets. Plan ahead for these.

Tip of the Day : Plan for the reopening now and be ready to act.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.