I am preparing to be published again. It is always the same feeling of excitement mixed with anticipation.
The manuscript has been proofed, the cover is ready, and I am nearing the time when the eBook will go on PreOrder status. But that is not all.
I have been busy upgrading my website. Why?
It is always a good practice to frequently update your website. It presents fresh material for the bots to explore and report back to their masters whether it be Google, Yahoo, or a host of others.
But in this case, I was updating to make the products I sell easier. Easier for you to buy and easier for me to manage. Earlier this year, I upgraded to WooCommerce on my website. Today, I added the PayPal extension that will allow my customers the safest, most reliable experience as they shop.
There are many trusted venues or gateways that businesses can use for their customers benefit. And I am sure that they do everything possible to ensure a safe environment and a smooth, reliable transaction experience. But, in my opinion, PayPal is the best.
More about this on the other side of this break.
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Now back to the article.
You may prefer other methods for customers to use. And that is fine.
I am writing this blog not to promote PayPal, but to emphasize that when you are done writing, you still have things you should do. One is to take steps to improve customer experience.
Sitting back and just waiting for the publication date is not being proactive. There are things you can do like developing ads, updating your website, and using Social Media to promote some buzz. In this way, you can help your own cause.
One of the actions I am currently taking is working on a video that I can email to people I know, insert in a blog like this, and upload to Amazon Central. All of these are actions that have the potential to help generate sales.
Whether I use this video or another remains to be seen. There are plans for a professional video shoot, but I want a good backup just in case. What’s the difference?
Well, I use my computer camera and mike, while a professional will use a more sophisticate camera. Also, a professional does it for a living either as photographer or as part of his overall business.
I have been doing all my videos which are admittedly amateur. They could be improved upon, and it would relieve me of the time of doing them myself. A new company, Pure Video, will be working with me in the near future. Right now it is a matter of getting all our ducks in a row.
Most advice you get will tell you to get professional help for editing, proofing, and marketing. But not everybody has the time or money to find the right professional for their project. It just so happens that I only learned about Pure Video recently from a friend who was starting it. I know him and already have confidence in him, so that simplifies the matter of research. I will probably do a blog about him in the near future.
The point I am making right now, however, is that don’t waste time between the end of writing and the launch of your new book! It is tempting to rest because you have been pouring your heart out in writing and it just might have tired you out. Also, it is easy to think that publishing is just flipping the switch.
The truth is that if you are an Indie Publisher, you still have work to do. In my case, I still had to access my KDP account and make sure everything is ready to go, including pricing. I also need to create the book upon my website, which I will be doing this week. Since I have a bookstore, I will need to determine the discounted price (all our books are discounted). This will be a special discount reflecting the fact this is a new book.
My newest book, The World of Joseph, will come in three formats: paperback, hard cover, and eBook. All will be published at the same time to give customers a good choice from the beginning.
On August 8, 2021, the eBook version will go on PreOrder and the actual launch will be August 12, 2021. As noted above, the paperback and hard cover versions will also be published on August 12, 2021. The printed books will be available at Amazon.com and at TR Independent Bookstore where they are always discounted. The eBook will only be available on Amazon.com although we will have a link to it from our store which is called TR Independent Bookstore.
We are proud to be able to offer you the best possible experience at TR Independent Bookstore. Whether you are living in Southwest Florida or elsewhere in the United States, we want to be your local bookstore. We are located on the internet at tr-writingservices.com. Drop in and check us out.