Ron’s Tip of the Day Promotion

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. Today I am looking at Promotion.

What is Promotion?

The term promotion means different things to different people, but the simple understanding is doing whatever it takes to get your book the attention it deserves!

What Works Best?

While that is a good question there is no absolute answer. I believe in absolutes. For example, it is an absolute truth to say people are saved from their sins by trusting in the shed blood of Jesus Christ and asking Him to save you. That is absolute.

But success in life, especially marketing, has no absolutes although some marketeers will absolutely declare they have the perfect solution. Promotion has many tools, and some are better for some people, while others are good for someone else.

Tools

Promotion tools can be any or all of below or others not listed:

  • Author Book Signings
  • Author Interviews
  • Blogging
  • Bookstores
  • Book Tours
  • Press Release
  • Radio
  • Reviews
  • Social Media
  • Television
  • Trailers
  • Videos
  • Website

In Conclusion

The truth is that promotion must absolutely be done, but the most effective way for you may be entirely different than someone else.  Become acquainted with different tools, but a word of caution. Don’t become tool crazy. It can overburden you. Find what works for you.

Once you find something that works, slowly build upon it. And remember, this is a long-term effort. Don’t go down rabbit trails, stick with what works and cautiously experiment.

Tip of the Day: Experiment with different promotion tools and find what works for you.

Get our free Guide to Writing by contacting us at marketing@tr-indbkstore.com. We will send you our Free Brochure which tells you about our services.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Ron’s Tip of the Day Press Release

Welcome to Ron’s Tip of the Day. Today I am looking at Press Release.

Ideas for this Article come from Penny Sansevieri, Author Marketing Experts

The Press Release is an important item and, fortunately, there is a standard format for these. Before looking at them let me remind you that there are on the internet press release sites. These are structured to allow you to focus on the information rather than the structure itself. And some are free.

HEADER: Contains ‘FOR IMMEDIATE RELEASE CONTACT:’ followed below by Contact Person, Company name (optional), Telephone #, Fax #, Email address, and website (url). [These are all separate lines.]

COVER PHOTO:

A good picture of your book cover goes to top right across from Headline.

HEADLINE:

This should attract the reader’s attention.

SUBTITLE:

The subtitle reinforces the headline but should not repeat the headline.

BODY:

The body begins with the opening paragraph that includes city, state, and date. This paragraph includes the who, what, when, and why of your book. Be brief.

CLOSING PARAGRAPH:

Here are the details for your book [Title, publisher, author, ISBN, Publication date, Pages, Format (Hard cover, Soft Cover, or Ebook)

END:

### or –30–  (centered)

Tip of the Day : Craft a well-structured press relief. Consider using professional press release websites.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Ron’s Tip of the Day Media Kit

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. This is an experiment in microblogging. Let me know how I’m doing. Today I am looking at Media Kit.

Ideas for this Article come from Penny Sansevieri, Author Marketing Experts

During the next few days, I will be writing about:

  • Press Release
  • Author Bio
  • Head shot
  • Book Cover
  • Fact Sheet
  • News Release
  • Release
  • About the Book
  • Labels
  • Collateral material

Penny Sansevieri’s Author Marketing Experts is an organization dedicated to helping authors (new or old) to achieve their marketing goals. She’s written a number of self-help books that are easily read and helpful.

These tips come from her Media Kit in a Box which is loaded with useful information. I recommend you seek her out at authormarketingexperts.com.

So, watch this blog for some useful hints about creating your own Media Kit. And don’t dismiss the topic. If you plan on having tv/radio interviews or plan on placing your book in a bookstore, then a Media Kit is a must.

Tip of the Day : Follow this blog and learn about your Media Kit.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.