The term promotion means different things to different people, but the simple understanding is doing whatever it takes to get your book the attention it deserves!
The Press Release is an important item and, fortunately, there is a standard format for these.
watch this blog for some useful hints about creating your own Media Kit. And don’t dismiss the topic. If you plan on having tv/radio interviews or plan on placing your book in a bookstore, then a Media Kit is a must.