Ron’s Tip of the Day Promotion

Featured

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. Today I am looking at Promotion.

What is Promotion?

The term promotion means different things to different people, but the simple understanding is doing whatever it takes to get your book the attention it deserves!

What Works Best?

While that is a good question there is no absolute answer. I believe in absolutes. For example, it is an absolute truth to say people are saved from their sins by trusting in the shed blood of Jesus Christ and asking Him to save you. That is absolute.

But success in life, especially marketing, has no absolutes although some marketeers will absolutely declare they have the perfect solution. Promotion has many tools, and some are better for some people, while others are good for someone else.

Tools

Promotion tools can be any or all of below or others not listed:

  • Author Book Signings
  • Author Interviews
  • Blogging
  • Bookstores
  • Book Tours
  • Press Release
  • Radio
  • Reviews
  • Social Media
  • Television
  • Trailers
  • Videos
  • Website

In Conclusion

The truth is that promotion must absolutely be done, but the most effective way for you may be entirely different than someone else.  Become acquainted with different tools, but a word of caution. Don’t become tool crazy. It can overburden you. Find what works for you.

Once you find something that works, slowly build upon it. And remember, this is a long-term effort. Don’t go down rabbit trails, stick with what works and cautiously experiment.

Tip of the Day: Experiment with different promotion tools and find what works for you.

Get our free Guide to Writing by contacting us at marketing@tr-indbkstore.com. We will send you our Free Brochure which tells you about our services.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Ron’s Tip of the Day More on Video

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. Today I am looking at More on Video.

The content of this blog is based on an article from Kindlepreneur.com.

Here are some ideas about using video.

  1. Book Trailers

Kindlepreneur can help you with Book Trailers. (I have no affiliation with him.)

A good trailer is about atmosphere and a glimpse into your story. There are three elements needed: visuals, soundtrack, and a story.

  • Research and Travel Videos

When traveling to research your book, why not take videos? Later you can experiment and show your readers the travel and research that goes into the book.

  • Live Readings

Before the internet, there were book tours and live readings. So why not make a live reading online for all to see. You can use Facebook Live or YouTube to read some chapters from your newest book.

  • Behind the Scenes Talks

People love behind the scene action of favorite movies or shows. You could do the same with your book.

Reveal some inside information about what went into it, the writing process, background information on characters and story world, and the future.

  • Day in an Author’s Life

Vlogs are popular and do well on YouTube. Why not do a “Day in an Author’s Life” vlog showing how an average (or not so average) author’s day?

Tip of the Day: Check out kindlepreneur.com.

You can get our free Guide to Writing by contacting us at marketing@tr-indbkstore.com. Plus we will send you our Free Brochure which tells you about our services.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Ron’s Tip of the Day Why Use Video

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. Today I am looking at Why Use Video.

Some of the content of this blog is from Kindlepreneur.com.

A growing number of authors are taking a serious look at using video to market their books. But if you are hesitant, Kindlepreneur answers your misconceptions (edited for this blog).

I’m not Comfortable putting Myself on Video.

Authentic authors put themselves out there anyway. Our books contain intimate and private thoughts, parts of our past, our lives, and our outlook on the human condition. In this over-crowded world, personal brands win. We look for faces. We look for people who are authentic and human.

Or you can create video without showing your face. The bottom line is: your writing is personal already, so don’t be reluctant to get personal on video.

The Technology is too Complicated.

Video … is in many ways, easier to use and understand…If you know what to look for and have a checklist, video technology becomes simple.

It Takes too much Time.

Decide how you want to spend your time. In the beginning, producing videos will cost you much more time… because there is some experimentation.

If you hate video, don’t do it.

Tip of the Day: Check out kindlepreneur.com and learn how to market using video.

You can get our free Guide to Writing by contacting us at marketing@tr-indbkstore.com. Plus we will send you our Free Brochure which tells you about our services.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Ron’s Tuesday’s : Tip Using Video

Welcome to Ron’s Tuesday’s Tip. Every Tuesday I will share a tip with you. This week I am looking at Using Video.

I am new at using videos to promote the business. While I’ve developed videos over the past several years, I have little experience using them. So this is not a How To. I’m still learning.

Today I am discussing with you what I am thinking and doing with videos in regard to my writing career and TR Writing Services.

Writing Career

Over the years I’ve looked at YouTube and FaceBook video ads. These are powerful tools and I’m still looking at them. Also I am now taking a closer look at them and one other venue.

This other venue is our website at TR-writingservices.com. Under our Services tab I have just today (March 10, 2020) put out a series of videos entitled It’s Your Business. You’ll find more information below.

My wife and I have discussed me interviewing her about her debut novel Haney Place Secrets. I’m also considering doing other videos about my books. It is all tentative, but I’m a little excited.

TR Writing Services

It’s Your Business is now available on FaceBook and our website TR-WritingServices.com. Located in Videos on Facebook and  under Services on the website. I’ve also uploaded to YouTube, but that needs work.

What’s Next?

I already mentioned our plans. I will be moving slowly to avoid major mistakes. Plus I plan to emphasize Local Marketing as much as is possible.

What are you doing?

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Should Writers Use Video?

I’ve recently been doing a lot of work on creating a mini-course for writers. It involved a bit of work and a lot of thinking, but I finally got it finished. I recently completed the video that tells about three different offers, actually a three-in-one offer, of which the mini-course is the ultimate gift. It is now on YouTube.

The inspiration for this course came once again from my own experience and from what I have learned over the years. The hardest part, believe it or not, was putting my face out there on video for all to see. I am not a person who in the beginning liked to stand in front of people, let alone a camera, and talk.

But the Lord has enabled me. Over the years He has used me as a Sunday School teacher, which really broke the ice. But He has also taught me how to use video to express ideas. And one of the truths He taught me is that it is not all about me, but about the idea I am promoting or talking about.

In the title I asked a question, “Should writers use video? Now I am not going to say that using videos in marketing your book will make you a great success, since I have only recently started using it. However, others do say so.

Among other things you can create videos for book trailers, YouTube ads, Facebook ads, and much more.

Actually I am increasingly using videos. Both in marketing and in the Authors Academy. I have found that it is an effective way of communicating.

If you have doubts just check my video out. As you will see I don’t have a fancy studio, I actually filmed it in my home office. Nor did I use fancy equipment. And that is the real beauty of it, you can create an interesting video without spending hundreds and thousands of dollars. As I said, watch the video. You will probably end up saying, “If he can do it, then so can I.”

It’s worth investigating!

SO HOW DO YOU DO VIDEO?

As mentioned above I use my home office. And I recommend you do the same. Even if you don’t really have an office, you can film it in your living room or wherever you feel most comfortable. That is important.

Standing up is also important. I have both stood and sat. Both can be effective, but I have rediscovered a truth that someone told me years ago, “you think better on your feet.” It is true. I’m no doctor so I can’t explain why, but standing seems to help your focus.

WHAT KIND OF EQUIPMENT DO I NEED?

How about your computer’s camera? Or do you own a tablet, etc? These may not be the best cameras in the world, but they certainly seem capable to me. I have both a laptop and a cell phone. Haven’t used the cell phone much, but I have been real pleased with the laptop camera.

If you watched the video above, then you can see the quality. I am sure that if you spend hundreds of dollars you can do better, but I suggest you try your camera on either the laptop, tablet, or cell phone first.

WHAT ABOUT YOU TUBE?

The video above is on YouTube. It is a free service unless you start promoting the video on AdWords or elsewhere. Again, I encourage you to check it out.

This is not an in-depth look at videos, but it just might get the wheels spinning in your head. Explore ideas and do some research. I think you will be at least intrigued.