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Ron’s Lit Tip 09 02 20

Today’s Issue: Author Alerts

Welcome to Ron’s Lit Tip. Every Tuesday, Wednesday, and Thursday I will share a tip with you.

Do you enjoy these blogs?

Would you like more?

Well, I’ve decided to start a newsletter called Author Alerts. At the start I plan on it being a monthly issue, no start date yet. But I have placed a signup (popup) on our website. A visitor to the site sees the popup and, if interested, fills it out and submits. And just like that they are registered.

This is just another way of marketing products and services. Here at T&R Independent Books we have products (books) and services (TR Writing Services). So, it would seem to be an ideal way of marketing. However, our popup is strictly for TR Writing Services.

Marketing products and services is one of the keys to success and it seems to vary from person to person on whether something works. I’ve never used popups before which means this is a new adventure for me.

What am I Using for Email Campaigns

I have learned some things from the sources I use. I have had at least two sources recommend MailerLite for my email campaigns. Another good one is Mail Chimp, but once you get past the free service it gets pricey. So, I chose MailerLite.

My logic is simple. This is an experiment for me, which means I want the best service for the lowest price. If MailerLite is successful I would undoubtedly stick with them for the paid versions. But if I went with Mail Chimp, I would need to swap over to MailerLite once I exceeded Mail Chimps maximum subscriber limits for the free version. Mail Chimp allows up to 2,000 subscribers whereas MailerLite allows up to 1,000 subscribers.

That means when I reach 1,000 subscribers I would need to move to the Paid version. But I am of the persuasion that by that time the email campaign would pay for itself. I have used Mail Chimp in the past but not for long. If my memory serves me right, I found it too hard to navigate and to produce the kind of letters I wanted. In any case, I never did much with it.

What will the Newsletter be like?

For starters, it will be a monthly newsletter. It will be dedicated to writing, publishing, and some marketing. Although I expect the newsletter to grow and expand in its offerings, it will start off with subjects like Tips and Resources, plus other features.

One thing I will also do is gift the PDF version of my book Perished: The World That Was.  It is priced at $9.99, which isn’t a bad price in itself. But Free is always better. It’s a great book and a fine deal.

Tip: Consider using an email service to bolster your reach and your sales.

Get free Guide to Writing at

For information about us (“we edit, proof, and publish the book within you”)  contact us at and get our Free Brochure which tells you about our services.


ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you can comment on a blog and/or send an email to His Facebook page is at RFrederickRiddlesWorld. #Writingservices

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