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Ron’s Tip of the Day Collateral Material

Welcome to Ron’s Tip of the Day. Today I am looking at Collateral Material.

Ideas for this Article come from Penny Sansevieri, Author Marketing Experts

In today’s blog I am discussing collateral material that you might want to include in your Media Kit.

Newspaper clippings

There’s a possibility you will have interviews with local newspapers. Once you’ve had an interview watch for its publication. Then cut it out and make copies of it for your Media Kit.

Relevant Articles

It is possible someone reviewed your book and published the review in the newspaper. Again, you want to cut these out and make copies. Or it is possible that an article was written on a related subject to your book.


If you write a newsletter that relates to your book, copy it and put it in your Media Kit.

Business Card

A business card is a must! Although not as powerful as in the past business cards are still effective. You can easily get one printed through or some other venue. If you have plans to create one, use a picture that represents you, your business, or your book (if only one book). It should use a firm stock, have a front and a back. On the back I recommend a white background, instructions on contacting you (like your email address) and perhaps your motto.

And be sure to include your business card in the kit.

Tip of the Day : Add relevant information to your kit, such as newspaper clippings, newsletter, and business card.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at Our Free booklet tells you about our services. And we are upfront on our prices (all are low).


ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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