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Ron’s Tip of the Day Customer Service

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. Today I am looking at Customer Service.

I’m an Author, Why Should I be Concerned About Customer Service?

Do you sell directly? For example, you let someone know you have written a book and they want to purchase it right now. Now, you can tell them that they need to go to the Internet or you could carry extra books with you and sell on the spot. If the person is a friend or relative, you can offer them a Friend & Family Discount.

That person is now a customer. In fact, he or she became a customer as soon as they showed interest in your book.

So, What Kind of Service are We Talking About?

That can vary, but offering discounts is customer service, personal delivery (if you offer it) is a service. Basically, it is whatever you do to make and keep your customer happy.

Another example is if you have a website where you either sell your book or you provide a link to a sales page such as Amazon, then you should have customer service available.

I Don’t Have a Website.

Then get one. In this day and age, a website is important whether selling nationwide or locally. They are relatively inexpensive and easy to set up even if you are internet challenged.

Don’t Forget the Proper Attitude.

Remember that the customer is always right even when they are wrong. Be gracious and try to solve whatever problem they have.

Sometimes you just can’t please a person. In that case, be polite, apologize if necessary, and move on. Being polite and helpful doesn’t mean letting them take advantage of you.

Tip of the Day: Consider having a Good Customer Relations reputation.

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you have the option of commenting on a blog and/or sending an email to You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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