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Ron’s Tip of the Day Marketing in Chief

Welcome to Ron’s Tip of the Day. Today I am looking at Marketing in chief.

There is a world of information out there on book marketing. The advice ranges from email marketing to Social Marketing and beyond. And sometimes the advice seems to be contrary.

What Should I Do?

The first thing to do is remember that you are Marketing in Chief. In our book Guide to Writing we make this tip: As Marketer-in-Chief you are responsible for overseeing every aspect of marketing whether you do it or hire someone.

We also state: “Most authors don’t want to do marketing, but if you want to succeed then you will find a way.”

In other words, you can’t blame someone else for the failure of your marketing. You either hire someone or do it yourself, but either way you are responsible.

What Does That Mean?

Basically, it means that you are responsible for all aspects of marketing. It is your job to find out the information needed and then act on it. If you are new to the business, I would say you start with Local Marketing (news media, bookstores, etc.) and slowly expand to a wider audience. There is no one-size-fits-all plan. Do your diligence.

Remember, that while TR Writing Services is not a marketer, we can help you with preparation and publishing to set up your marketing plan.

Tip of the Day: You are the Marketer-in-Chief; take responsibility!

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at Our Free booklet tells you about our services. And we are upfront on our prices (all are low).


ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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