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Ron’s Tuesday’s Tip: Choosing a Publisher

Welcome to Ron’s Tuesday’s Tip. Every Tuesday I will share a tip with you. This week is about: Choosing a Publisher.

The following is based on the Guide to Writing book. In that book I wrote about Self-Publishing, Traditional, and Indie Publishing. My primary focus today is on Indie focusing, but I will also cover the other types, so you get a more complete picture.

Traditional Publishing

Unless you are an established author it is very difficult to get with a traditional publisher. That is because the houses are well established, have a reputation, and, probably, don’t want to take a risk on an unproven novice.

Even so, it is not impossible.

Many of these Traditional Publishing Houses will not even consider a manuscript unless the author is represented by an agent. This is good because when dealing with them you need to have the expertise and knowledge of the agent on your side.

It is also important to remember that some traditional publishers specialize in genre. Some only want established authors. Some may temporarily suspend new acquisitions because they already have a boatload.

But there are some traditional publishers looking for new authors. If you write Christian fiction you may be interested in Christian Publishers. Do an Internet search for ‘Christian Publishers’ and you should find extensive lists, but I have included a few in a list further down in this blog.

Additionally, you can access a list of publishers at http://www.everywritersresource. This is a list of publishers taking submissions.

If you are willing to take a chance on publishers that accept unsolicited manuscripts (and may not require an agent), try this list.

Finally, if you are looking for a traditional publisher that accepts new authors try Karen Fox.

Tip: Traditional Publishers are well established, have a reputation, and, probably, don’t want to take a risk on an unproven novice.              
Tip #2: There are lists of publishers taking submissions, accepting new authors, and Christian publishers.              

Never having been published by a Traditional Publisher, I can’t give you a personal example. But you can access their websites and discover their guidelines, list of clients (authors), and success stories.

Traditional Publishing has a long success story. They aren’t going away soon. If you feel that you have written a quality story that will sell and you are willing to wait, then traditional publishing may be for you.

Make use of the lists provided here and study them. You just might strike it rich!

But don’t forget, some of these publishers will require you have an agent. So if your heart is fixed on one of the top publishing houses, get yourself an agent!


Self-Publishing has in many respects come into its own with resulting improvements in quality and acceptance. One of the criticisms of Self-Publishers is they rarely reject a manuscript. While this is true, some do reject if the manuscript is deemed of poor quality.

You rarely get rejected if you are willing to pay the fee (usually $400-$800, or more). They are willing to publish but you should still practice thorough editing before submitting the work.

This is an alphabetical listing of some of the better known houses:

  • America Star *
  • AuthorHouse ***
  • Bookbaby
  • DiggyPOD
  • iUniverse***
  • Lightning Source
  • Kindle Direct Publishing (KDP)
  • LuLu
  • Outskirts Press
  • Smashwords**
  • Tate Publishing
  • Trafford Publishing***
  • Xilbris
  • Zulon Press****

* Between self-publishing and traditional. Recently opted out of publishing and is only interested in marketing.

** Publishes eBooks only. It is free.

*** Owned by Author Solutions.

**** Christian Self-Publishing.

When I started writing I made use of AuthorHouse and America Star. In both cases I was pleased with their work. In fact, any of the houses mentioned above probably provide excellent quality and service.

Tip: Self-Publishing has been around for a while now with resulting improvements in quality and acceptance.                
Tip #2: Self-Publishers rarely reject a manuscript.              
Tip #3: There are many self-publishers out there.                

It would be wise to remember that self-publishing can be expensive. Here are some of the costs you may have to deal with:

  • Professional editing and proofing can cost from $1500 to $2,000
  • Professional cover design ranges from $300 to $400
  • Book conversion and layout ranges from free to $100

That’s not including the ISBN (free to $125), Distribution (percentage of sales), and marketing (skies the limit).

As mentioned earlier, I have used two of the houses listed. Their cover quality was very good (very important to me) as was the overall print quality.

Since I was on a budget, I did my own marketing. America Star provided me a little more help although AuthorHouse may have caught up since I last published with them.

If you are choosing between Traditional and Self-Publishing, Self-Publishing is the better in my opinion. That said, there is yet a better way.

Indie Publishing

These days the author has more responsibility than ever before and more opportunities!

In days gone by the author wrote a novel, submitted it to a publisher, and once accepted, relaxed. But that is no longer true!

There are all kinds of publishers out there. But here I want to present you with a different perspective. I mentioned that there is a better way than self-publishing. You are about to see what I was talking about.

First a brief history. I published my first novel in 2003. Since then I have written a number of books. The first four books were all published by self-publishers. But in 2013 I discovered and published my first eBook. (My other books are also in the eBook format, but the publisher did this because I paid for it.)

This discovery has changed my life and now I am about to reveal to you what I believe is a better way to publish.

That better way is simply: You are the publisher! Or Indie Publisher!

At the time there was almost no information on the subject but today there’s considerable. It is called Indie Publishing which tells you right off the bat that as a publisher you are independent. This is an important distinction.

Indie Publishing is the author taking ultimate charge of all elements of writing. Basically, it means selecting a printer or publisher to print our books. And there are publishers out there willing to be our printer and even our marketer.

The one I am most familiar with is Kindle Direct Publishing (KDP). CreateSpace whom I was with merged with KDP so now all my print books are with KDP. Plus, I have eBooks with KDP and a few with Smashwords.

I will discuss KDP more in the example. I have also located at least one other printer called Best Value Copy. They are an online printing service that provides quality work at reasonable prices. However, I have not used them or any other publishing platform because KDP has proven to me that they are very capable and affordable.

In looking for a quality printer you can try your own neighborhood. For example, there is a Staples store not far from us that gives business discounts to authors using their printing services. That suggests the possibility that other office supply stores may offer the same services.

But assuming the role of publisher is more than just getting a printer. You literally take on the responsibilities of a publisher. You may have to seek your own ISBN, copyright, and other important items.

In our case, we listed ourselves with the State of Florida with a DBA (Doing Business As) name of T&R Independent Books. Because we use KDP we are able to use their ISBNs which are free, although they also sell other ISBNs for a modest price. Copyrights are free.

It is both exciting and scary. But the rewards can be awesome. For example, a self-publisher may give us anywhere from 8% to 40% royalty depending on volume of books sold. But as our own publisher the percentage jumps up to 60% and more (before costs and taxes) from the first book sold.

In addition to that, we have virtual control over every aspect. It is true that with Kindle Direct some control lies with them, but it is also true that such controls are limited.

In establishing our own publishing business, we also took on the marketing of the books.  We are now be able to use the marketing tools that we used to buy from the publisher. Now we will have the authority to market the books as we see fit without incurring exorbitant costs.

Tip: As a publisher you pay the ISBN, the copyright, and other legal fees.                  
Tip #2: Indie Publishers can get gross royalties of 60% or more. Even after taxes the profit is excellent.                  

I promised to discuss Kindle Direct Publishing and here we go.

When my wife first expressed the desire to start writing her own novels it fitted right in with the idea of T&R Independent Books. So, we immediately began researching what the costs would be to publish.

We searched the internet for both local and online printers. Eventually we settled on KDP because of three primary factors:

  1. We would retain ownership of all rights.
  2. Costs were reasonable.
  3. KDP would provide us worldwide marketing (distribution).

(At this time, we were dealing with CreateSpace but in 2018 they merged with KDP. KDP is virtually the same as CreateSpace and both owned by Amazon.)

These are career changing factors. Although we have and will do our own marketing, being in the KDP loop will expand our marketing a thousand times over!

While their imprint will be on our books, there will be no question of the identity of the real publisher which is T&R Independent Books.

In establishing T&R Independent Books we also took over what was formerly known as RFrederickRiddle’s Bookstore. But instead of marketing our books from our own website (an excellent marketing option) we closed down the store and opted to direct all potential buyers to Amazon and Kindle. We still have control over the marketing, including the tracking of sales but the customer has the familiarity of buying on Amazon. Plus KDP has powerful tracking tools!

KDP enables us to exercise several marketing options, some being free. Does this guarantee sales? Of course not. But it does give us maximum control and flexibility.

When we started out in 2014 Indie Publishing was rather new and unknown, at least to us. But now becoming your own publisher is no longer a new idea. It has the potential to change the publishing landscape in years to come.

Not only the publishing landscape, but your future. You should seriously consider this avenue. I can almost guarantee you that your book will be published sooner than traditionally, and it will cost you dramatically less. Quality is another story as it will be up to you to either do the editing or hire a professional.

Getting published doesn’t guarantee sales. But once again being an Indie Marketer involves great responsibility and great rewards. Being an In Marketer has great potential!

A note about TR Writing Services

Our costs to you are very low compared to the averages stated above. We provide editing, proofing, and publishing services under affordable plans. In addition we give each client who publishes through us their own webpage. This webpage includes the author’s picture, brief biography, book cover, and book description with links to their Amazon page. You can use this page for your own marketing efforts!

These links give you the opportunity to work on your next book rather than being over-burdened with collecting payments and shipping of the books, which also means you don’t have to maintain a stockpile of books in your living room.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at We have a Free booklet telling you about our services. And we are upfront on our prices (all are low).


ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), Task Force Hunter (Book Three), Black Death (Book Four), or Rise of I.C.E.S. (Book Five), I value your reviews.

If you would like to review any of these books contact me at with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition he is the author of several books and is best known for Christian Historical and Speculative Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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