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Ron’s Tip of the Day Promotion

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. Today I am looking at Promotion.

What is Promotion?

The term promotion means different things to different people, but the simple understanding is doing whatever it takes to get your book the attention it deserves!

What Works Best?

While that is a good question there is no absolute answer. I believe in absolutes. For example, it is an absolute truth to say people are saved from their sins by trusting in the shed blood of Jesus Christ and asking Him to save you. That is absolute.

But success in life, especially marketing, has no absolutes although some marketeers will absolutely declare they have the perfect solution. Promotion has many tools, and some are better for some people, while others are good for someone else.


Promotion tools can be any or all of below or others not listed:

  • Author Book Signings
  • Author Interviews
  • Blogging
  • Bookstores
  • Book Tours
  • Press Release
  • Radio
  • Reviews
  • Social Media
  • Television
  • Trailers
  • Videos
  • Website

In Conclusion

The truth is that promotion must absolutely be done, but the most effective way for you may be entirely different than someone else.  Become acquainted with different tools, but a word of caution. Don’t become tool crazy. It can overburden you. Find what works for you.

Once you find something that works, slowly build upon it. And remember, this is a long-term effort. Don’t go down rabbit trails, stick with what works and cautiously experiment.

Tip of the Day: Experiment with different promotion tools and find what works for you.

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you have the option of commenting on a blog and/or sending an email to You may also be interested in his Facebook page at RFrederickRiddlesWorld.