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TR Bookstore Now Open!

TR Bookstore now open

The Riddle Report 04 13 2021

I recently blogged about our bookstore opening soon. Well, it is now open. It is more of a Soft Opening with the Grand Opening scheduled for May 3, 2021. We are using the Soft Opening to allow for testing, so if you come to our store now you will be part of the testing. I did some testing already and it appears that everything is working fine.

So, come on in and check us out.

#1 – PayPal

In my blog showing the steps in building a bookstore, I mentioned PayPal. I have tested this from my computer, but not from someone else’s computer yet. It looks good and working, so there should not be any problems. So, if you are curious and want to try out our new system, then go ahead.

#2 – Website

The best way to find us is just typing in tr-writingservices.com. If that doesn’t work try htpps://tr-writingservices.com.

A direct link to our bookstore is: https://rfrederickriddleblog.com/shop/ which will take you to our store’s TR Bookstore page.

#3 – Tour

I have prepared a video that will give you an idea of our store. Scroll down and you will see our products or you can click on a category (genre) and go to those books. We have tried to make your journey as easy as possible, so enjoy and look around.

#4 – Appearance

One of the things I, as the programmer, am interested in is your view of the store. Is it easy to navigate? How do the pictures display on your computer? Are you comfortable and can you find everything easily?

I would appreciate your comments.

#5 –Products

Our products are displayed in a manner that would enable you to see all that we have in an easily discerned format. Again, we are interested in feedback from you, so take a moment and tell us what you think. Don’t worry about my feelings; I will cry and then get over it.

#6 – Product Pictures

I have included pictures of our books plus links to Amazon and to our cart. Any comments are welcome, but I really prefer words like “Wow”, “Great”, and so forth.

#7 – Cart

We have provided a PayPal cart that enables you to buy one or more books at one time. You will notice that tax is charged as that is what the state of Florida wants. The rate is 7% (6% state and 1% county).

#8 – Testing

As mentioned before, we are in a testing mode. If you have any problems whatsoever, we want to hear from you! Hopefully you won’t find anything wrong. But if you do, we’ll be most appreciative.

#9 – Grand Opening

The Grand Opening is scheduled for May 3, 2021. That is not very far away and we are excited. We hope you like it well enough to tell your friends and anyone else who likes to read.

#10 – Directions

I like to say that we are located on Internet Hwy at tr-writingservices.com. When people come there, they will find our bookstore and our writing services where we edit, proof, and publish the book within.

TR Bookstore provides a clean, virus free environment. We don’t require masks or social distancing, but you may practice either or both if you like. But whatever else you do, enjoy yourself while you explore the store.

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TR Bookstore Opening Soon

The Riddle Report 04 9 2021

In my last blog I talked about brick and mortar bookstores and the fact that brick and mortar stores, bookstores in particular, are making a comeback. While that is true, Teresa and I are excited to announce that we are opening an internet store where book lovers can purchase our books at a discounted price.

While it is true that we’ve had a catalog allowing customers to purchase their book through links in our catalog, we thought our customers deserved better. Thus, we made the decision to offer our books, which are growing in number, to our customers at discounted prices and right on our website.

We have a grand opening tentatively scheduled for May 3, 2021, but TR Bookstore is ready now. There may be some tweaks needed here or there which is why we are going for a “soft” opening right now.

I thought it would be nice to let you in on our journey. I do not have affiliate accounts with any of the products I will discuss nor am I reimbursed or paid for my comments. I will tell the story in Steps.

Step #1 – PayPal

I mention this first because we have had a PayPal account for several years. While there are other vendors out similar to PayPal, we prefer PayPal. You need a method for your customers to pay for your products. One of the things I like about PayPal is that customers do not have to have a PayPal account. If they have one, then great.

But if they don’t have an PayPal account, they can still purchase their book(s) using their credit card. We accept most major credit cards.

Step #2 – Hosting Website

We currently use WordPress and we are very happy with it. Previously I have used Godaddy. And, yes, there are many good website hosts out there. Get one of them.

With WordPress I upgraded to Business. To have a storefront you must have either the Business Plan or the eCommerce Plan. We chose Business because it provides what we need and costs less than the eCommerce Plan.

Step #3 – WooCommerce

This is a plugin for WordPress that really makes a difference. It gives the look and feel of a bookstore. I have only recently installed it and started working with it, and I can tell you I am very pleased!

The fact that it is “free” is always a blessing. Along with that it is a powerful program that works well  in the Storefront Theme.

Step #4 – Appearance

Don’t feel obligated to follow the same steps I took, but I choose to have Step #4 be appearance. I started working on the appearance as soon as I could. And I have tweaked several times and maybe I will do more in the near future. The more I learn the better the appearance gets.

Step #5 – Add Products

I expected this to take days, maybe weeks. But the Add Products (WooCommerce) aspect has been very easy. You can assign your product ID (default is ISBN) according to your needs or desires. You can determine currency, retail price, sale price, inventory, and more

Step #6 – Product Pictures

At the moment I have continued to use the product pictures that I have also used in the catalog. I may choose to update the pictures to a more unified look and feel. That will be looked into for sure.

Step #7 – Cart

I have chosen to use the default Cart which is tied to my PayPal account. It is plain and simple which is what I want. More important, it is quick and easy for customers, and that is very important.

Step #8 – Testing

Technically, the store is operational right now. Customers can access and use the site. However, it is always as good idea to test the site. So, we are doing a “soft” opening which allows us to test the site and make any improvements necessary. If customers use us during this time they become part of the testing, but we are hoping that everyone will be happy and experience “zero” problems.

Step #9 – Grand Opening

The Grand Opening is scheduled for May 3, 2021. By that time all “bugs” should have been found and removed. It is also possible that at least one more book will be added to our inventory. We are starting out small, but intend to continue adding more of our own books to the bookstore.

It is also possible that other authors’ books might be sold sometime in the future, but these are unlikely to be discounted. There are a lot of decisions that we will have to make, but we anticipate are own published works will continue to grow.

Step #10 – Directions

I like to say that we are located on Internet Hwy at tr-writingservices.com. When people come there they will find our bookstore and our writing services where we edit, proof, and publish the book within.

I am seriously thinking of providing directions right on the site as a separate page.

Perhaps you want to build your own publishing business or bookstore. If so, I hope this blog gave you some encouragement and some constructive ideas.

Get free Guide to Writing at marketing@tr-indbkstore.com.

Subscribe to Author Alerts (click and submit signup form)

For information about us (“we edit, proof, and publish the book within you”) contact us at marketing@tr-indbkstore.com and get our Free Brochure which tells you about our services.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you can comment on a blog and/or send an email to marketing@tr-indbkstore.com. His Facebook page is at RFrederickRiddlesWorld and his Parler page is authorriddle.

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Are Brick & Mortar Bookstores Dying?

The Riddle Report 04 2 2021

It has been evident for a long time that brick and mortar bookstores were declining and the culprit has been the Internet. However, despite media coverage suggesting that bookstores were dying, a resurgence started several years ago. Covid-19, also known as the Chinese Virus (it started in China), has had a crushing impact on almost all industries. But the bookstore industry seems to be coping and is ready to continue its comeback.

News Item #1 Overview

There is a long history of bookstores dating back hundreds of years. They were the primary, and sometimes only, venue for selling and buying books. When I started my writing career in 2003, bookstores were still the primary place to sell your books. And it was in bookstores that I conducted book signings.

At that time, it was getting more difficult primarily because the superstores dominated and could be picky about the books.

Sometime after that the brick & mortar stores began declining as the internet was growing and people found they could shop from home. Thus, began a deep decline that saw chains that once dominated going out of business. Borders, one of the largest superstore chains, eventually closed its doors. But others continued.

News Item #2 Decline

As mentioned above bookstores, and we are talking primarily of brick & mortar bookstores, went into decline. Here is Port Charlotte, Florida I understand that there were bookstores, including at least one Christian bookstore.

Shortly after arriving here in 2008 we discovered that the Christian store was gone, and the only general bookstore was Books-a-Million. That hasn’t changed much. A Christian bookstore did open up and operate for several years, but it too went out of business. Books-a-Million is still here.

Why?

Part of the reason is that the new Christian Bookstore only had a minimal presence on the internet. Basically, a single page providing directions and when open. I also suspect that the manager of the store underestimated the competition that the internet was bringing. I talked to him and he was quite confident, yet his confidence seemed to me to ignore or not be aware of the purchasing power, not to mention low overhead, of internet stores.

News Item #3 Comeback

We currently have two bookstores in Punta Gorda, Florida, which is right across the Peace River. Both are Independent and have an online presence that compliments the physical store. In addition, I know Copperfish makes use of emails, virtual events, and Zoom to list just a few innovations. And I believe all Indie Bookstores have similar methods of outreach.

The comeback of bookstores in general and Indie’s in particular began in 2016 or shortly after. That was the year that Family Christian went bankrupt and disappeared. But the vaunted age of eBooks didn’t happen quite the way anticipated. Yes, eBooks sell well, but they did not replace print books which still sell well.

And the bookstores, particularly Indie bookstores that included Church bookstores, learned to survive and thrive!

News Item #4 In The Year 2021

The year is still young, but bookstores are doing well. Indie bookstores have invested time, money, and energy in coping with the restrictions from the Chinese Virus. As a result, they are ready to continue the comeback. Locally, I have seen at least one bookstore expand its virtual offerings while moving to a new brick & mortar storefront.

Scanning the internet for information on bookstores I found optimism. And that speaks well of the industry.

News Item #4s What About the Internet

The internet is well and doing fine. Just as there are millions of people wanting to hold a book in their hand before buying, there are also millions of people willing to buy a book from the comfort of their homes. The internet and brick & mortar bookstores can coexist and, in some cases, have a foot in both segments.

Here at T&R Independent Bookstore and Services, we are looking forward to opening are own bookstore, TR Bookstore. It will be exclusively on the internet and, at least in the beginning, sell only our books. This will allow our books to be sold both at Amazon and at our bookstore, where they will be discounted.

So, in conclusion, I believe it is way too early to mourn the bookstores whether brick & mortar or internet. And neither should we mourn the eBook or the Print book. Both are doing fine!

So, if you are looking for a fine book to read go to your local bookstore or your internet bookstore (which when you think about it are also local).

Get free Guide to Writing at marketing@tr-indbkstore.com.

Subscribe to Author Alerts (click and submit signup form)

For information about us (“we edit, proof, and publish the book within you”) contact us at marketing@tr-indbkstore.com and get our Free Brochure which tells you about our services.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you can comment on a blog and/or send an email to marketing@tr-indbkstore.com. His Facebook page is at RFrederickRiddlesWorld and his Parler page is authorriddle.

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Ron’s Tip of the Day Marketing in Chief

Welcome to Ron’s Tip of the Day. Today I am looking at Marketing in chief.

There is a world of information out there on book marketing. The advice ranges from email marketing to Social Marketing and beyond. And sometimes the advice seems to be contrary.

What Should I Do?

The first thing to do is remember that you are Marketing in Chief. In our book Guide to Writing we make this tip: As Marketer-in-Chief you are responsible for overseeing every aspect of marketing whether you do it or hire someone.

We also state: “Most authors don’t want to do marketing, but if you want to succeed then you will find a way.”

In other words, you can’t blame someone else for the failure of your marketing. You either hire someone or do it yourself, but either way you are responsible.

What Does That Mean?

Basically, it means that you are responsible for all aspects of marketing. It is your job to find out the information needed and then act on it. If you are new to the business, I would say you start with Local Marketing (news media, bookstores, etc.) and slowly expand to a wider audience. There is no one-size-fits-all plan. Do your diligence.

Remember, that while TR Writing Services is not a marketer, we can help you with preparation and publishing to set up your marketing plan.

Tip of the Day: You are the Marketer-in-Chief; take responsibility!

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

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Ron’s Tip of the Day Renewal

Welcome to Ron’s Tip of the Day. Today I am looking at Renewal.

How have you been spending Stay-at-home?

Teresa and I have continued with her rehab, we have sought to maintain a sense of normalcy, and we have been engaged in renewal.

What Does That Mean?

As a writer I interpret Renewal to mean: An effort to review and improve on my writings. This can be as simple as writing a new book, or a more complicated review of both our writings and the marketing of our books.

Previously I have noted my return to local marketing. I believe in a balanced approach featuring local marketing and a national marketing. But the main emphasis is local. This is the place I can have the most impact.

Nationally I can purchase plans that will market our books for us, but locally I have a more hands-on approach. For example, getting our books into the local bookstore market. Instead of hoping someone will see one of our books and suddenly become a viral spokesperson, I think it makes more sense to personally and actively push our books. This means doing the hard work of finding bookstores, developing a business plan, and enacting a marketing plan.

To do this, I need to be working toward these things now (I am) so that when bookstores reopen, I’ll be ready. Our careers deserve our best efforts, our best writing, and our best marketing.

Tip of the Day : What are You Doing?

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. Our Free booklet tells you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews for R. Frederick Riddle and Tess Riddle books. I value your reviews.

If you would like to review our books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is best known for Christian Historical and Speculative Fiction. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.