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The Riddle Report 05 17 2021

These days the author has more responsibility than ever before and more opportunities! Indie Publishing plays a big role.

In days gone by the author wrote a novel, submitted it to a publisher, and once accepted, relaxed. But Indie Publishing has changed all of that !

There are all kinds of publishers out there. But here I want to present you with a different perspective. In a previous blog I have mentioned that there is a better way than self-publishing. You are about to see what I was talking about.

First a brief history. I published my first novel in 2003. Since then, I have written a number of books. The first four books were all published by self-publishers. But in 2013, I discovered and published my first eBook. (My other books are also in the eBook format, but the publisher did this because I paid for it.)

This discovery has changed my life and now I am about to reveal to you what I believe is a better way to publish.

That better way is simply: You are the publisher!

At the time there was almost no information on the subject but today there’s considerable. It is called Indie Publishing which tells you right off the bat that as a publisher you are independent. This is an important distinction.

More about this issue on the other side of this break. brings you this blog post or podcast to keep you informed on the issues of today. Authors need to stay informed so that they can relate to their readers facts as well as entertain them with their imagination. is a service dedicated to help authors reach their potential as independent writers. Knowing the world you live and work in is essential to being a good writer, thus the need for the free flow of information.

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Now back to the article.

Indie Publishing is the author taking ultimate charge. Basically, it means selecting a printer or publisher to print our books. And there are publishers out there willing to be our printer and even our marketer.

The one I am most familiar with is Kindle Direct Publishing (KDP). CreateSpace, whom I was with, merged with KDP so now all my print books are with KDP. Plus, I have eBooks with KDP and a few with Smashwords.

I will discuss KDP more in the example. I have also located at least one other printer called Best Value Copy. They are an online printing service that provides quality work at reasonable prices. However, I have not used them or any other publishing platform because KDP has proven to me that they are very capable and affordable.

In looking for a quality printer you can try your own neighborhood. For example, there is a Staples store not far from us that gives business discounts to authors using their printing services. That suggests the possibility that other office supply stores may offer the same services.

But assuming the role of publisher is more than just getting a printer. You literally take on the responsibilities of a publisher. You may have to seek your own ISBN, copyright, and other important items.

In our case, we listed ourselves with the State of Florida with a DBA (Doing Business As) name of T&R Independent Books. Because we use KDP we are able to use their ISBNs which are free, although they also sell other ISBNs for a modest price. Copyrights are free.

It is both exciting and scary. But the rewards can be awesome. For example, a self-publisher may give us anywhere from 8% to 40% royalty depending on volume of books sold. But as our own publisher the percentage jumps up to 60% and more (before costs and taxes).

In addition to that, we have virtual control over every aspect. It is true that with Kindle Direct some control lies with them, but it is also true that such controls are limited.

In establishing our own publishing business, we also took on the marketing of the books, which I may discuss in a future blog.  But in short, we will now be able to use the marketing tools that we used to buy from the publisher. Now we will have the authority to market the books as we see fit without incurring exorbitant costs.

Tip: As a publisher you pay the ISBN, the copyright, and other legal fees.                
Tip #2: Indie Publishers can get gross royalties of 60% or more. Even after taxes the profit is excellent.                


I promised to discuss Kindle Direct Publishing and here we go.

When my wife first expressed the desire to start writing her own novels it fitted right in with the idea of T&R Independent Books. So, we immediately began researching what the costs would be to publish.

We searched the internet for both local and online printers. Eventually we settled on KDP because of three primary factors:

  1. We would retain ownership of all rights.
  2. Costs were reasonable.
  3. KDP would provide us worldwide marketing.

(At this time, we were dealing with CreateSpace but in 2018 they merged with KDP. KDP is virtually the same as CreateSpace and both are owned by Amazon.)

These are career changing factors. Although we have and will do our own expanded local marketing, being in the KDP loop will expand our marketing a thousand times over!

While the KDP name will be on our books, there will be no question of the identity of the real publisher which is T&R Independent Books.


In establishing T&R Independent Books we also took over what was formerly known as RFrederickRiddle’s Bookstore. Initially, we closed down the store and opted to direct all potential buyers to Amazon and Kindle. However, in 2021 we opened a new store called T&R Independent Bookstore. In both cases, we have control over the marketing, including tracking of sales. Our initial relation with Amazon was the familiarity of Amazon for customers and KDP’s powerful tracking tools.

But our association with WordPress and Woo eCommerce has enabled us to set up our store using WordPress’s Storefront theme. It is another game changer and fits right into our Indie persona.

When using KDP, it enabled us to exercise several marketing options, some being free. Does this guarantee sales? Of course not. But it did give us, a relative newcomer maximum control and flexibility. And we still have them by our side with the primary difference that the controls, tools, and products (books) reside in our store while the eBooks are on Amazon.

When we started out in 2014 Indie Publishing was rather new and unknown, at least to us. But now becoming your own publisher is no longer a new idea. It has the potential to change the publishing landscape in years to come.

Not only the publishing landscape, but our future and yours. You should seriously consider this avenue. I can almost guarantee you that your book will be published sooner than traditionally, and it will cost you dramatically less. Quality is another story as it will be up to you to either do the editing or hire a professional.

Getting published doesn’t guarantee sales. But once again being an Indie Publisher involves great responsibility and great rewards. Being an Indie Publisher has great potential! If you are listening to this podcast, it is being brought to you by T&R Independent Bookstore. We want to be your local bookstore and we are located on the internet at Drop in and check us out.

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Are Brick & Mortar Bookstores Dying?

The Riddle Report 04 2 2021

It has been evident for a long time that brick and mortar bookstores were declining and the culprit has been the Internet. However, despite media coverage suggesting that bookstores were dying, a resurgence started several years ago. Covid-19, also known as the Chinese Virus (it started in China), has had a crushing impact on almost all industries. But the bookstore industry seems to be coping and is ready to continue its comeback.

News Item #1 Overview

There is a long history of bookstores dating back hundreds of years. They were the primary, and sometimes only, venue for selling and buying books. When I started my writing career in 2003, bookstores were still the primary place to sell your books. And it was in bookstores that I conducted book signings.

At that time, it was getting more difficult primarily because the superstores dominated and could be picky about the books.

Sometime after that the brick & mortar stores began declining as the internet was growing and people found they could shop from home. Thus, began a deep decline that saw chains that once dominated going out of business. Borders, one of the largest superstore chains, eventually closed its doors. But others continued.

News Item #2 Decline

As mentioned above bookstores, and we are talking primarily of brick & mortar bookstores, went into decline. Here is Port Charlotte, Florida I understand that there were bookstores, including at least one Christian bookstore.

Shortly after arriving here in 2008 we discovered that the Christian store was gone, and the only general bookstore was Books-a-Million. That hasn’t changed much. A Christian bookstore did open up and operate for several years, but it too went out of business. Books-a-Million is still here.


Part of the reason is that the new Christian Bookstore only had a minimal presence on the internet. Basically, a single page providing directions and when open. I also suspect that the manager of the store underestimated the competition that the internet was bringing. I talked to him and he was quite confident, yet his confidence seemed to me to ignore or not be aware of the purchasing power, not to mention low overhead, of internet stores.

News Item #3 Comeback

We currently have two bookstores in Punta Gorda, Florida, which is right across the Peace River. Both are Independent and have an online presence that compliments the physical store. In addition, I know Copperfish makes use of emails, virtual events, and Zoom to list just a few innovations. And I believe all Indie Bookstores have similar methods of outreach.

The comeback of bookstores in general and Indie’s in particular began in 2016 or shortly after. That was the year that Family Christian went bankrupt and disappeared. But the vaunted age of eBooks didn’t happen quite the way anticipated. Yes, eBooks sell well, but they did not replace print books which still sell well.

And the bookstores, particularly Indie bookstores that included Church bookstores, learned to survive and thrive!

News Item #4 In The Year 2021

The year is still young, but bookstores are doing well. Indie bookstores have invested time, money, and energy in coping with the restrictions from the Chinese Virus. As a result, they are ready to continue the comeback. Locally, I have seen at least one bookstore expand its virtual offerings while moving to a new brick & mortar storefront.

Scanning the internet for information on bookstores I found optimism. And that speaks well of the industry.

News Item #4s What About the Internet

The internet is well and doing fine. Just as there are millions of people wanting to hold a book in their hand before buying, there are also millions of people willing to buy a book from the comfort of their homes. The internet and brick & mortar bookstores can coexist and, in some cases, have a foot in both segments.

Here at T&R Independent Bookstore and Services, we are looking forward to opening are own bookstore, TR Bookstore. It will be exclusively on the internet and, at least in the beginning, sell only our books. This will allow our books to be sold both at Amazon and at our bookstore, where they will be discounted.

So, in conclusion, I believe it is way too early to mourn the bookstores whether brick & mortar or internet. And neither should we mourn the eBook or the Print book. Both are doing fine!

So, if you are looking for a fine book to read go to your local bookstore or your internet bookstore (which when you think about it are also local).

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you can comment on a blog and/or send an email to His Facebook page is at RFrederickRiddlesWorld and his Parler page is authorriddle.