One of the first items of discussion when speaking of your business is the name of your business. To help you I will provide a very brief summary of my business name:
You’re thinking I’m not interested in a business. I just want to write and sell books. But surprise, that is a business! While writing can certainly be fun, it is for me, it can also be profitable. And for that reason alone you need to think of your writing career, no matter how many books that entails, as a business.