In some ways the USP resembles your Elevator Speech, but it is different. The Elevator Speech has its own criteria and is usually longer. But both share
The consensus opinion is that you need to have your book copyrighted. Now the truth is that the moment you create the work it is considered copyrighted. This means that you can include a copyright designation in your book (example: copyright © 2017).
You can also file with the government to get the book copyrighted.
Psalm 2:1-5 shows the futility of man’s pride.
Men and women rise to power and all too often forget that it was God who enabled them to rise to their position. While the psalm is speaking of kings and rulers the truth is that all of us are subject to pride. And pride is the underlying force behind man’s rage against God. Yes, the love of money is the root of all evil, but pride is often the source of our rejection of God’s will for us.
Psalm 1:1 has been read and memorized by countless Christians. It is a verse that gives us an outline, if you will, of the source for happiness.
What is too easy is to follow the crowd. We are beset on every side by ideas and methods that are popular and successful. But worldly success doesn’t always translate to Christian success. God has a plan for us, and our goal must always be to conform to His will. It always requires us to spend time with Him and in His Word. It also requires us to compare the tactic or plan to God’s Word. Does the tactic or plan violate God’s Word?
Every author wants (or should want) to have a tribe. And every time you sell your book that tribe grows. That tribe will include people you don’t know, but it will most likely also include people who you do know.
It will take a while to build a following, but it is worth it. But try to establish a pattern. The more often you blog and the more you blog each week will eventually draw followers.
One of the factors that I like is that Facebook has a large database that can be defined narrowly. While Adwords has similar capabilities Facebook offers, in my opinion, a stronger defining tool that allows me to determine or customize my audience by geography, age, gender, interests, and more.
As the owner of rfrederickriddle.com I was able to cancel the content on the site and redirect it to the T&R site. So I retained my professional name brand and people searching for me are redirected to my home page on T&R’s site. That is only one positive of domain ownership.
SEO is that dreaded word that we all agree we need, but don’t always know how to go about it.