I’m an Author, Why Should I be Concerned About Customer Service?
Do you sell directly? For example, you let someone know you have written a book and they want to purchase it right now. Now, you can tell them that they need to go to the Internet or you could carry extra books with you and sell on the spot. If the person is a friend or relative, you can offer them a Friend & Family Discount.
That person is now a customer. In fact, he or she became a customer as soon as they showed interest in your book.