Self-Publishing vs Indie Publishing

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The Riddle Report 01 02 2021

A new year has started, and you are dissatisfied with your writing career. Perhaps you are making money writing for someone else, but publishing books has not really happened for you. You wrote a book that you think is the all-American novel, but you can’t get it published.

You’ve tried the traditional press and they won’t look at your novel unless you have an agent. So, you went out and submitted your books to agents, most of whom turned their collective noses down on your book. And those interested were either in the wrong genre or too expensive.

What to do When Traditional Publishing Doesn’t Work.

There are several options, but we are only going to look at two: Self-Publishing and Indie Publishing.

Self-Publishing.

Self-Publishing has been around for a while. The name suggests that by using their service you are self-publishing your book. That you are in control.

This is not accurate. You, the author, are actually paying a publisher to publish your book and the publisher gets the benefits. Here’s a quick look at the advantages and disadvantages:

Advantages:

  1. No agent required, although some suggest you should get one.
  2. Time from signing contract to actual publication usually only a few months.
  3. Virtually able to have book published.
  4. Author owns ISBN.
  5. Royalty paid.

Disadvantages:

  1. Publisher still in charge.
  2. Author gets low royalties, usually a formula that starts out at 8% or something similar.
  3. Marketing tools available with a price.

On the face of it self-publishing looks good for the author. And for some it probably is good. But if you want to have control of your book from creation to marketing, then there are problems. In the list of Disadvantages, I listed “Publisher still in charge” as the first disadvantage. Why? Because if the publisher is in charge of your book then you aren’t. It’s as simple as that.

Try this simple quiz:

  • If I use their editing services, do I still have final say?
    • Most self-publishing companies offer their authors their editing services. In some cases. they may charge for it.
    • When I published my first book, I used a self-publishing company, but I chose to do my own editing. Why? Because I did not want them to make any corrections unless I agreed to it and I wasn’t convinced that they would do that.
  • How long do I have to review a Proof before returning it for correction or publication?
    • In self-publishing the publisher makes the rules. When I was with a self-publisher, I was given 72 hours to proof the book. Sounds like a lot of time, but you are proofing to find any and all mistakes. For example, I found errors that were repeated throughout the book. I found some and noted them, but not all. So, some errors remained in the published version.
  • Can I pull the book, edit it, and republish after I have already published it?
    • Yes, if you are willing to pay for another book. Generally speaking, once your book is published, it is done.
  •  If so, how much does it cost?
    • This varies but I would estimate between $400 and $800 for one book.
  • How much help do I get marketing the book?
    • I didn’t get much. They did have a variety of tools I could purchase. But actual help, no.
  • What do the marketing tools cost?
    • That varies from publisher to publisher. In my opinion, too much.

Although the answers to the above questions are not ideal, self-publishing is still better than traditional publishing in that you do have more control than before and the book gets published faster.

INDIE Publishing

In 2014 my wife, Teresa, and I went out to lunch at a small McDonalds located in Murdock, part of greater Port Charlotte, and made a very important decision. As we sat there and discussed my writing career and the possibility of hers, although at that time she hadn’t started writing her first novel yet, we decided to establish our own publishing company called T&R Independent Books. The T was for Teresa and the R for Ronald.

Let’s look at the Why form our own publishing company.

Up to that time I had been publishing using what is commonly called self-publishing companies to publish my books. But as I studied these companies I discovered:

  • They controlled the content
  • They controlled the cover
  • They determined the royalties
  • I still had to do the marketing

In other words, while I had more freedom and control that I’d have with a traditional publisher I still didn’t really have control of anything. By going independent and truly publishing by myself, I would:

  • Have control over the content
  • Have control over the cover
  • Determine the royalties
  • Still do the marketing

Now don’t get me wrong. I don’t consider myself a control freak. Rather, I believe that if the author is going to invest his or herself into writing a book, any book, then they deserve to benefit from it.

Case in point. With traditional and self-publishing companies the average author’s royalties are scaled. It varied from publisher to publisher but in general it might go like this: 8% of retail for the first 2,500; 15% for the next 5,000; 25% thereafter. Now the numbers I just used may not be accurate (I did it from memory), but the concept is true.

But by doing my own publishing I can receive 35% or 70% right from the start! That is a major difference.

What about the content?

With traditional publishers you generally have to first go through an agent who then tries to find a publisher. The agent has certain criteria which may involve you changing the content. But just finding an agent can be long and frustrating. Then the agent gets to tell you whether the book is good enough for publishing based on their expertise.

Even self-publishers exert control. For example, say you are writing a book and you quote from the King James Version Bible. It is possible they will substitute a different version whether you agree or not. They may also reject passages they don’t like. In other words, just because you are pleased with your results they might not be and can act accordingly.

Another thing involved is the ability to correct. No matter how or to what extent you have had your book previewed and edited, there is always the chance of errors. Moreover, the publisher may have printing errors. I ran into this with my books. I was sent a ‘Proof’ copy and given about three days to review, find errors, make corrections, and return (electronically, of course). (For more on this see above in section about Self-Publishing.)

But by publishing the book myself I am able to take my time and do a more thorough job of previewing and editing. And, if there are still errors in the published version, I can correct the errors and republish at no cost to myself!

What about the Cover?

I have discussed Cover Creator in previous blogs, but Kindle’s Cover Creator and Photo Gallery provide free pictures or frames in which I can upload my own pictures. Moreover, if I am willing to hire someone to do a professional picture including the bar code, I can do that. Just have to meet KDP’s criteria.

And one last thing: Writing a book can be and is stressful; so is marketing. Having greater control over the publishing removes a lot of stress; and having greater control over price and royalties is far more rewarding.

The result is that you can approach marketing with far less stress than before.

Have you considered Indie Publishing?

More and more authors are discovering the value of the Indie approach. Yes, it requires more work on your part, but it’s worth it. Go to our website and check out our videos, all free, that give you a head start on building your own writing and publishing business.

Get free Guide to Writing at marketing@tr-indbkstore.com.

Subscribe to Author Alerts (click and submit signup form)

For information about us (“we edit, proof, and publish the book within you”) contact us at marketing@tr-indbkstore.com and get our Free Brochure which tells you about our services.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

==========

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you can comment on a blog and/or send an email to marketing@tr-indbkstore.com. His Facebook page is at RFrederickRiddlesWorld.

Ron’s Tip of the Day Tracking

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. Today I am looking at Tracking.

Tracking?

By Tracking I am speaking of tracking your book. It could be Sales, Royalties, Reviews, or something altogether different. There are a lot of methods out there and I assume they are successful, especially if they’ve been around a lot.

This blog is not about a method, but rather the need for some kind of tracking.

Why is it Needful?

Primarily so you can stay on top of how well your book(s) are doing. If you are not interested in making money off your writing, then the need to track book sales diminishes. But if you want to have a knowledge of book sales, royalties, or whatever then tracking is a must.

Some Tracking Methods are Time Consuming.

I’ve seen some methods that require you investing a great amount of time. If you have time, then I guess that’s fine. But most of us would rather invest that time into writing.

Some Tracking Methods are Expensive.

This is something you need to watch. You don’t want to get trapped into a costly system.

What Should I Do?

You need to weigh the time needed and the cost required against you budgets, your time budget and your cash budget. I have a variety of tasks that I must do every week, and in some cases every day. So, time is essential.  And, of course, watching the financial budget is also a necessity.

Consider how frequently would you need to know how your business is doing. Daily? Weekly? Or perhaps longer like monthly or quarterly. Everybody has different needs. You need to find out yours and go from there.

You might find that the more frequent your reports the more work it entails.

Tip of the Day: Your needs determine the frequency and depth of your tracking.

Get our free Guide to Writing by contacting us at marketing@tr-indbkstore.com. We will send you our Free Brochure which tells you about our services.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

 – – – – – – –

R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Indie Publishing

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about Indie Publishing.
Back in 2014 when my wife and I decided to establish T&R Independent Publishing we didn’t know what to expect. What we did know was that I was bringing eleven years of writing experience and she was bringing not only business experience but an MBA to the business. And enthusiasm.
But Why Did We Choose to Become an Indie Publisher?
To be honest we were unhappy with the results of so called Self Publishing. Whatever sales were being made didn’t translate well in the form of royalties. But of greater importance was the lack of control. We’re not control freaks, but when you pour your heart and talent into a project you want to have control of how it is published and marketed. It was with that in mind that we started our new business.
Let’s take a closer look.
Why form our own publishing company?
Up to that time I had been publishing using what is commonly called self publishing companies to publish my books. But as I studied these companies I discovered:

  • They control the content of the book
  • They control the cover of the book
  • They determine the royalties
  • I still had to do most of the marketing

In other words, while we had more freedom and control than we’d have with a traditional publisher we still didn’t really have control of anything that really mattered. By going independent and truly publishing by ourselves, we would:

  • Have control over the content of the book from cover to cover
  • Have control over the cover of the book, including what photos we can use
  • Determine the royalties (You have choices with the KDP platform)
  • Still do the marketing

Now don’t get me wrong. We don’t consider ourselves masters of the publishing universe. Rather we believe that if the author is going to invest his/herself into writing a book, any book, then they deserve to benefit from it.
Example
With traditional and self publishing companies the average author’s royalties are scaled. It varies from publisher to publisher but in general it might go like this: 8% of retail for the first 2,500; 15% for the next 5,000; 25% thereafter. Now the numbers just used may not be accurate today, but the concept is true.
But by doing my own publishing using the KDP platform I can receive 35% or 70% right from the start depending on choices we make! That is a huge difference.
What about the content?
With traditional publishers you generally have to first go through an agent who then tries to find a publisher. The agent has certain criteria which may involve you changing the content of your book. But just finding an agent can be long and frustrating. Then the agent gets to tell you whether the book is good enough for publishing based on their expertise.
Even self publishers exert control. For example, say you are writing a book and you quote from the King James Version Bible. It is possible, if you use their editing service, they will substitute a different version whether you agree or not. They may also reject passages they don’t like. In other words, just because you are pleased with your results they might not be and can act accordingly.
Another thing involved is the ability to correct. No matter how or to what extent you have had your book previewed and edited, there is always the chance of errors. Moreover the publisher may have printing errors. I ran into this with my books. I was sent a ‘Proof’ copy and given about three days to review, find errors, make corrections, and return (electronically, of course). Three days may sound like a lot when using the internet but if the publisher made errors, which in this case they did, the finding and correcting  could be extensive, which it was. As a result I was only able to make a limited number of corrections and then it was published. And once published I could not make any corrections without going through the submission process again including paying money!
But by publishing the book myself I am able to take my time and do a more thorough job of previewing and editing. And, if there are still errors in the published version, I can correct the errors and republished at no cost to myself! Since the forming of T&R Independent Books we have reviewed, unpublished, and republished our books after editing.
And now with the merger of CreateSpace into KDP we have even greater simplicity. We haven’t republished anything yet since the merger, but it is my understanding that we can, if we choose, leave the existing book version published while we make corrections and then republish! That is HUGE!
What about the Cover?
In previous blogs  I wrote about CreateSpace’s Cover Creator and the Photo Gallery. We have recently published books by me using KDP’s Cover Creator and Photo Gallery. I liked CreateSpace’s gallery, I like KDP’s more!
I won’t go into all the details again other than to say we can use one of their free pictures or we can upload a picture of our own. We don’t have to deal with the publisher to get permission like we did with my previous self published books with a publisher. Even though we had a certificate proving we owned the rights, they rejected the photo and the certificate. But as the publisher we not only can but did use it.
And one last thing: Writing a book can be and is stressful; so is marketing. Having greater control over the publishing removes a lot of stress; and having greater control over price and royalties is far more rewarding.
Have you considered publishing your book yourself?
More and more authors are discovering the value of a DIY (Doing It Yourself) approach commonly called Indie Publishing. Yes it requires more work on your part, but it’s worth it in many ways.
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), or Task Force Hunter (Book Three), I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Why I am an Indie Publisher

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about the Why I am an Indie Publisher.
In 2014 my wife, Teresa, and I went out to lunch at a small McDonalds located in Murdock, part of greater Port Charlotte, and made a very important decision. As we sat there we discussed my writing career and the possibility of hers although at that time she hadn’t started writing her first novel yet. The upshot of that meeting was the establishment of T&R Independent Books.
Let’s look at the Why form our own publishing company.
Up to that time I had been publishing using what is commonly called self-publishing companies to publish my books. But as I studied these companies I discovered:

  • They control the content of the book
  • They control the cover of the book
  • They determine the royalties
  • I still had to do most of the marketing

In other words, while I had more freedom and control that I’d have with a traditional publisher I still didn’t really have control of anything that really mattered. By going independent and truly publishing by myself, I would:

  • Have control over the content of the book from cover to cover
  • Have control over the cover of the book, including what photos I can use
  • Determine the royalties (You have choices with CreateSpace platform)
  • Still do the marketing

Now don’t get me wrong. I don’t consider myself a control freak. Rather I believe that if the author is going to invest his or herself into writing a book, any book, then they deserve to benefit from it.
Example
With traditional and self-publishing companies the average author’s royalties are scaled. It varied from publisher to publisher but in general it might go like this: 8% of retail for the first 2,500; 15% for the next 5,000; 25% thereafter. Now the numbers I just used may not be accurate (I did it from memory), but the concept is true.
But by doing my own publishing using the CreateSpace platform I can receive 35% or 70% right from the start! That is a major difference.
What about the content?
With traditional publishers you generally have to first go through an agent who then tries to find a publisher. The agent has certain criteria which may involve you changing the content. But just finding an agent can be long and frustrating. Then the agent gets to tell you whether the book is good enough for publishing based on their expertise.
Even self-publishers exert control. For example, say you are writing a book and you quote from the King James Version Bible. It is possible they will substitute a different version whether you agree or not. They may also reject passages they don’t like. In other words, just because you are pleased with your results they might not be and can act accordingly.
Another thing involved is the ability to correct. No matter how or to what extent you have had your book previewed and edited, there is always the chance of errors. Moreover the publisher may have printing errors. I ran into this with my books. I was sent a ‘Proof’ copy and given about three days to review, find errors, make corrections, and return (electronically, of course). Three days may sound like a lot. But if the publisher made errors, which in this case they did, the finding and correcting  could be extensive, which it was. As a result I was only able to make a limited number of corrections and then it was published. And once published I could not make any corrections without going through the submission process again including paying money!
But by publishing the book myself I am able to take my time and do a more thorough job of previewing and editing. And, if there are still errors in the published version, I can correct the errors and republished at no cost to myself!
What about the Cover?
In previous blogs  I wrote about CreateSpace’s Cover Creator and the Photo Gallery. I won’t go into all the details again other than to say I can use one of their free pictures or I can upload a picture of my own. I don’t have to deal with the publisher to get permission like I did with my previous self-published books with a publisher. Even though I had a certificate proving I owned the rights, they rejected the photo and the certificate. But as the publisher I not only can but I did use it.
And one last thing: Writing a book can be and is stressful; so is marketing. Having greater control over the publishing removes a lot of stress; and having greater control over price and royalties is far more rewarding.
Have you considered publishing your book yourself?
More and more authors are discovering the value of a DIY (Doing It Yourself) approach commonly called Indie Publishing. Yes it requires more work on your part, but it’s worth it in many ways.
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), or Pauline A New Home (Book Two) I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Why I Self-Publish

In 2014 my wife, Teresa, and I went out to lunch at a small McDonalds located in Murdock, part of greater Port Charlotte, and made a very important decision. As we sat there we discussed my writing career and the possibility of hers although at that time she hadn’t started writing her first novel yet. The upshot of that meeting was the establishment of T&R Independent Books.

Let’s look at the Why form our own publishing company.

Up to that time I had been publishing using what is commonly called self-publishing companies to publish my books. But as I studied these companies I discovered:

  • They control the content
  • They control the cover
  • They determine the royalties
  • I still had to do the marketing

In other words, while I had more freedom and control that I’d have with a traditional publisher I still didn’t really have control of anything. By going independent and truly publishing by myself, I would:

  • Have control over the content
  • Have control over the cover
  • Determine the royalties
  • Still do the marketing

Now don’t get me wrong. I don’t consider myself a control freak. Rather I believe that if the author is going to invest his or herself into writing a book, any book, then they deserve to benefit from it.

Case in point. With traditional and self-publishing companies the average author’s royalties are scaled. It varies from publisher to publisher but in general it might go like this: 8% of retail for the first 2,500; 15% for the next 5,000; 25% thereafter. Now the numbers I just used may not be accurate (I did it from memory), but the concept is true.

But by doing my own publishing I can receive 35% or 70% right from the start! That is a major difference.

What about the content?

With traditional publishers you generally have to first go through an agent who then tries to find a publisher. The agent has certain criteria which may involve you changing the content. But just finding an agent can be long and frustrating. Then the agent gets to tell you whether the book is good enough for publishing based on their expertise.

Even self-publishers exert control. For example, say you are writing a book and you quote from the King James Version Bible. It is possible they will substitute a different version whether you agree or not. They may also reject passages they don’t like. In other words, just because you are pleased with your results they might not be and can act accordingly.

Another thing involved is the ability to correct. No matter how or to what extent you have had your book previewed and edited, there is always the chance of errors. Moreover the publisher may have printing errors. I ran into this with my books. I was sent a ‘Proof’ copy and given about three days to review, find errors, make corrections, and return (electronically, of course). Three days may sound like a lot. But if the publisher made errors, which in this case they did, the finding and correcting  could be extensive, which it was. As a result I was only able to make a limited number of corrections and then it was published. And once published I could not make any corrections without going through the submission process again including paying money!

But by publishing the book myself I am able to take my time and do a more thorough job of previewing and editing. And, if there are still errors in the published version, I can correct the errors and republish at no cost to myself!

What about the Cover?

In last week’s Free[dom} of CreateSpace I spoke about the Cover Creator and the Photo Gallery. I won’t go into all the details again other than to say I can use one of their free pictures or I can upload a picture of my own. I don’t have to deal with the publisher to get permission like I did with my previous self-published books with a publisher. Even though I had a certificate proving I owned the rights, they rejected the photo and the certificate. But as the publisher I can use them.

And one last thing: Writing a book can be and is stressful; so is marketing. Having greater control over the publishing removes a lot of stress; and having greater control over price and royalties is far more rewarding.

Have you considered publishing your book yourself?

More and more authors are discovering the value of a DIY (Doing It Yourself) approach. Yes it requires more work on your part, but it’s worth it.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship I value your reviews.

If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.