What is too easy is to follow the crowd. We are beset on every side by ideas and methods that are popular and successful. But worldly success doesn’t always translate to Christian success. God has a plan for us, and our goal must always be to conform to His will. It always requires us to spend time with Him and in His Word. It also requires us to compare the tactic or plan to God’s Word. Does the tactic or plan violate God’s Word?
Every author wants (or should want) to have a tribe. And every time you sell your book that tribe grows. That tribe will include people you don’t know, but it will most likely also include people who you do know.
One of the factors that I like is that Facebook has a large database that can be defined narrowly. While Adwords has similar capabilities Facebook offers, in my opinion, a stronger defining tool that allows me to determine or customize my audience by geography, age, gender, interests, and more.