Ron’s Tip of the Day Promotion

Welcome to Ron’s Tip of the Day. Throughout the week I will share a tip with you. Today I am looking at Promotion.

What is Promotion?

The term promotion means different things to different people, but the simple understanding is doing whatever it takes to get your book the attention it deserves!

What Works Best?

While that is a good question there is no absolute answer. I believe in absolutes. For example, it is an absolute truth to say people are saved from their sins by trusting in the shed blood of Jesus Christ and asking Him to save you. That is absolute.

But success in life, especially marketing, has no absolutes although some marketeers will absolutely declare they have the perfect solution. Promotion has many tools, and some are better for some people, while others are good for someone else.

Tools

Promotion tools can be any or all of below or others not listed:

  • Author Book Signings
  • Author Interviews
  • Blogging
  • Bookstores
  • Book Tours
  • Press Release
  • Radio
  • Reviews
  • Social Media
  • Television
  • Trailers
  • Videos
  • Website

In Conclusion

The truth is that promotion must absolutely be done, but the most effective way for you may be entirely different than someone else.  Become acquainted with different tools, but a word of caution. Don’t become tool crazy. It can overburden you. Find what works for you.

Once you find something that works, slowly build upon it. And remember, this is a long-term effort. Don’t go down rabbit trails, stick with what works and cautiously experiment.

Tip of the Day: Experiment with different promotion tools and find what works for you.

Get our free Guide to Writing by contacting us at marketing@tr-indbkstore.com. We will send you our Free Brochure which tells you about our services.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Writing and the English Language

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about the Writing and the English Language
While it is true that everybody has a story in them, it is not necessarily true that they have the ability to write a book. One of the first obstacles a writer has to good writing is the English language.
What’s wrong with the English language?
There’s nothing wrong with the English language. It is perhaps the most powerful language in existence in the world, which explains its worldwide usage. It is the language most used between countries as they negotiate treaties, trade with one another, and socially interact with each other.
Now I’m not advocating a college major in English. While that might be helpful, it could also be disastrous. Rather I’m advocating that we teach ourselves proper English. I often review the rules of grammar and spelling, especially now that we have the internet. (I’m doing so even as I’m writing this blog.)
With the internet available and self-help books available we don’t have any excuses. If someone critiques my book and finds a grammar or spelling error it is my fault. We need to master English to the extent that we can write a good book.
Unfortunately we live in an age when speaking or writing good sentences is on the decline. We are living in the age of the dumbing down of America. We’ve often heard that phrase in relation to math and science, but it is also a true description of  our writing and speaking.
Don’t believe me? Read the posts on Facebook or Twitter. Instead of “you are” you read “ur;” instead of “best friend” you get “BF;” instead of “God the Father” you get “old man;” and instead of “laugh out loud” you get “lol.” I understand the need for brevity, especially on Twitter, but the problem is that kids are learning this language and spend more time using it than they do English.
I once knew a teenage girl who was rather smart. She wrote an essay and submitted it to a national contest. And she won! She was proud of this accomplishment, as I would have been. But then she let me read her essay. The writing was terrible. There were misspelled words, poor grammar, etc. It was obvious they read only to get the concept of her letter. But this was a writing contest. Oh, and this was before the internet!
Recently I read that American schools, both high school and college, score low on literacy charts for the world. I don’t know the accuracy of that statement, but the man himself is credible so I tend to believe him. This is tragic!
This is why it is so important that anyone wanting to be an author keep a dictionary, thesaurus, and grammar book nearby.
You Don’t Think That’s Important?
If you can’t properly write a book the chances are that people won’t be able to read it even if they want to do so. Communication is the life line between writer and reader. A writer needs to be able to use words efficiently and effectively. We are creating word pictures for our readers, but if they can’t see the picture then we’ve failed.
Being able to read is just as important as being able to write.
In fact, I’d say they go hand in hand. People today have trouble reading Old English. How many kids can read Shakespeare? Not many, because it’s too hard! Yet they spend countless hours on their tablet and on Social Media ( think Twitter and Facebook).
This also affects the reading of the Bible.
One of the reasons people don’t read the King James Bible is because they don’t know the words being used. The real tragedy here is that these same people have to learn a technical language for their jobs, but find the KJV too “difficult.” The result is they use so-called modern translations that leave out powerful words like “propitiation” which is used more than once in the New Testament. Instead they accept the watered down translations of the word that gives them a bankrupt understanding of Scripture.
(I do realize that the primary reason for new versions is the financial rewards for the publishers, but even so they are capitalizing upon our ignorance.)
You hear today that our language is evolving, which implies it is not only changing but changing for the better. But this is not true. A better word would be devolving (degenerating). Aside from better education I don’t know how to handle this phenomenon, but we as writers can learn to write better.
Oh, and I’m not talking about the King’s English. Rather I’m talking about American English. I’m sure the people of England face the same challenges, but we in America need to face up to these challenges and work on our English. Starting with me!
Ain’t that right? (Just kidding.)
ARE YOU A BOOK REVIEWER? I am always looking for more book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship to the Stars (Book One), Pauline A New Home (Book Two), or Task Force Hunter (Book Three), I value your reviews.
If you would like to receive a free copy for the purpose of reviewing any of these books please feel free to contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

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R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.

Authors Resource Part 2

Monday through Friday I deal with different subjects in this blog. I also post my blog to my Facebook page at RFrederickRiddlesWorld. Today I am writing about the Author’s Resources.
This is part 2 of the series. Next Thursday and possibly others will cover this topic in greater degree.
Last Week I Asked Why Use Resources?
There was a time when an author only had his own imagination, his experience, and, if so blessed, a dictionary as resources. But the world has changed since those olden days. Back then few resources were available, but today there is a whole world of information available at the touch of a key. A computer key, that is.
Generally speaking, there are writing resources, publishing resources, and marketing resources. We will take a look at each, thus requiring several days of study. So let’s get busy.
Basic Resources that you need:
Dictionary
“I don’t need a dictionary!”
Think again. A good dictionary is vital to every writer. Your word processing program’s built in dictionary is good, but not perfect. You need a real dictionary; preferably one that contains thousands of words. In fact, a dictionary with a thesaurus would be a major plus.
Why? Because you want to avoid, if possible, the repetitious use of a word.  Somewhere during your editing you will discover a word keeps reappearing. A thesaurus would help you find another word, maybe a better word, to convey the same meaning. This helps keep your story fresh.
Dictionary, Bible
If you are writing a story that is based on the Bible you need a good Bible dictionary. Even better, a pictorial Bible dictionary.
When I use a pictorial Bible dictionary it not only tells me about a certain item, say a tool, but provides an image as well. This is an aid in visualizing the tool and its uses.
Grammar
Again, don’t depend on your word processor. They are not always accurate. You need a good resource such as a grammar book or a reliable online resource (in which case you bookmark it).
I often use the Internet to look up word usage and proper grammar. It helps reduce the confusion and makes the whole writing experience easier.
Newsletter
There are newsletter available on the Internet that deal with writing. Chances are there’s one that fits your needs. Check it out.
Thesaurus
You don’t want to be guilty of using the same word over and over. You need a resource for synonyms and antonyms. You need a Thesaurus. I commented above on the value of a dictionary with a thesaurus. If you can’t get both the dictionary and thesaurus in a single book, then invest the money in a thesaurus.
Actually, while I favor a two in one approach a standalone thesaurus may be bigger, with more words and uses.
Computer
These days a computer is virtually a must! That’s true even if you only use it as a word processor. Here are some uses of the computer:

  • Research
    • Basic research may include looking up words, facts regarding people and events, and places. Deeper research can take you as deep as you want.
  • Social Media
    • A Social presence can be gained through a variety of Social Media outlets.
    • Some popular ones are Facebook, Twitter, LinkedIn, and Goodreads
    • New ones seem to be appearing on an increasing basis. Check them out.
  • Purchasing
    • Self-Help books. You can find books on almost any subject. They can be immensely helpful for a writer.
    • Subject books. By that I mean books written about subjects you are interested in. Perhaps your story is taking place in Australia. You can find books about Australia.
    • Tools. New tools are constantly being invented. Some may not be worth your time let alone your dime, but you might just discover a gold mine.

     

Next week we’ll look at websites.
ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four), or Death Ship to the Stars (Book One), and Pauline A New Home (Book Two), I value your reviews.
If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or ePub).

– – – – – – –

R Frederick Riddle is the author of several books and is best known for Christian Historical Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.