Ron’s Lit Tip Website

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10 15 2020

Welcome to Ron’s Lit Tip. Every Tuesday, Wednesday, and Thursday I will share a tip with you.

You’ve worked hard on writing and getting your book published. But what do you do next? Do you have a website where potential readers can find you? If not, you need to consider having one. Below I will discuss different types (type names are products of my imagination). Let’s begin!

Starter Website

Many people who’ve never built a website before have to begin somewhere. I call this type a Starter Website because this is probably their first and they will eventually move to more complicated websites.

Basically, a Starter Website consists of about three pages: Home, About, and perhaps a Product Page. The last one may vary according to needs. This type is rarely an Ecommerce site. It most likely is a beginner, but it could also be a site that directs people to a store. This has value for the store because potential customers can learn about them, their location, their hours, and their products.

Next Step

I call this Next Step because an entrepreneur who wants to succeed will quickly discover that the Starter doesn’t meet the needs. In this phase the entrepreneur may add additional pages such as more product pages, biography of owner, Question & Answer page, and other general information. At this time there is no activity such as eCommerce. In other words, it is still basically an ad.

Pre-Ecommerce Website

This is a site that authors should consider.

If you are an Independent Author, but don’t want to be involved with credit card transactions, and such, the Pre-Ecommerce site may fit your needs.

As an example, I will use our website at https://RFrederickRiddleBlog.Com. While I once owned an Ecommerce site for an online store I operated, that store no longer exists. My site is the home of my blog and the home of T&R Independent Books. By the way, I built that website using WordPress and have been very happy with it.

It is a website designed to inform people about our products (books) and services (TR Writing Services). One of our pages is a Catalog which lets readers search through it for our books with the purpose to buy. Here we show all our books, both mine and my wife’s. Each book’s cover is shown with a brief description and a link to their Amazon page where they can purchase the book.

Amazon takes care of all transaction details, including shipping, tracking, and delivery. This relieves the Independent Author of a great deal of stress and work, enabling the author to focus on the writing.

In our case, TR-Writing Services provides the would-be writer the opportunity to contact us and learn more about our services (beyond what they see on the site, which is a lot). If we approve of a request for our services, we will email a link to an order page that links to the PayPal System. Again, just as Amazon above, PayPal handles the order, processing of the payment, and notifies us of the transaction.

Ecommerce Website

This is structured similarly to the Pre-Ecommerce Website. The major difference is that the site provides the means to purchase right there. For you, the author it means you must have an ecommerce financial source.

Shopify, Wix, and others provide you with all the tools you need. You will want to be able to accept major credit cards like MasterCard, Visa, Discovery, and others. You will absolutely need a Privacy Page (good idea for your Pre-Ecommerce site as well).

In this type of website, you will be responsible for the order fulfillment, which includes packaging, shipping, tracking, delivery, as well as returns. When I owned my online bookstore, I was able to handle that, but the financial transactions were handled by a bank. And, most important for a writer, I was still able to have time to write.

So, which Should I have?

I indicated earlier that I think the Pre-Ecommerce site is ideal for an author. You can have unlimited pages (depending on the hosting plan) which allows you to put your products out there to be seen. In fact, you can do everything you feel capable of doing except the Ecommerce.

Grading Your Website

There are a lot of tools available for you to build a website. One tool you might want to check out is a website grader. There are free online graders, such as the one Hubspot.com provides. These will examine your website and grade it. The higher the grade, the better.

I use the one provided by Hubspot.com and it will tell me of any shortcomings my site has. I am then informed how to improve it with or without their help. I find it a helpful tool.

Tip: Check with various hosting plans for the type of website you want. Then go for it.

Get free Guide to Writing at marketing@tr-indbkstore.com.

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For information about us (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com and get our Free Brochure which tells you about our services.

AUTHOR’S PAGE: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? Want to review our books? Contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. Such as, ‘Seek to review [book Title].’ Be sure to indicate your email address and your name.

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. He is also an author of Historical, Speculative, and Mystery fiction, plus co-founder and Vice President of T&R Independent Books. To reply to any blog you can comment on a blog and/or send an email to marketing@tr-indbkstore.com. His Facebook page is at RFrederickRiddlesWorld.

Ron’s Tuesday’s Tip: Content

Welcome to Ron’s Tuesday’s Tip. Every Tuesday I will share a tip with you. This week I am talking about Content.

Content is one of the most difficult subjects for writing, including your website.

I recently reprinted my blog on Websites. It covered the basics of website design. Today’s blog is taking us deeper into website design and looking at Content. This is where you communicate with your visitor who may just happen to be your potential customer.

What is Content?

Simply put, Content is the written material that appears on your page(s). It can be a sales pitch, a biography, how-to, and a host of other subjects. On our website’s homepage, we have content on Teresa and me, TR-Writing Services and more.

The purpose of content is to inform the reader, visitor, etc. about your business, the services and/or products you sell, who you are, and more. You want your content to be fresh, informative, and helpful.

What Do You Mean by Fresh?

The way the search engines work is  they respond to fresh or new material. That doesn’t mean you have to have new material every day or week. But you should update certain pages on a relatively active schedule.

Every time we publish a new book, the Catalog page is updated. But on our Homepage, we try to update more often. For example, that homepage has been updated today. It was updated yesterday and then again today. Sometimes it is to correct a mistake I found, and sometimes it is to add more material.

That’s the point: Don’t just update to update. Have something relevant for your reader and for SEO. In today’s update we removed some information and added more with the purpose of achieving greater clarity and SEO (Search Engine Optimization).

How Often Should it be Updated?

There are varying opinions on that subject. But before considering that you should make it a habit to visit your website at least weekly. Review the design, the look and feel of the site, read the content and ask yourself is it relevant, up-to-date, or accurate. The world we live in is constantly changing. So should your website.

Your visits to the website will probably govern the frequency of updates. Sometimes it might be almost daily, and sometimes it might be months. Personally I try to update monthly and sometimes I will do a major update that might take days (such as last year when I moved my website to its current address).

How long does it take for updates to affect SEO?

Sometimes it can take up to six months. It’s good to know that there are little green men driving around in the bots (just kidding). There are bots (short for robots) that visit websites and report back to their masters (such as Google). These bots explore your website. If there is nothing new, they aren’t concerned about notifying the big boss. But new material always excites them, and it helps your overall SEO score.

Content is King!

You might argue with that statement, but if you want people to visit and return to your site then content is king. It doesn’t have to be a lot of content. In fact, it is better, in my opinion, if the content is interesting, possibly compelling. That way it attracts people which is another reason for visiting your site on a regular basis. If the site is boring to you then it is probably boring to your visitors.

There is help for you.

I’m a writer and I hope my writing shows up in my content. But it is different than writing a book, so sometimes you, if you are a writer, still need help in writing content. There is help on the internet, just get busy and find it on the internet.

For information on TR Writing Services (“we edit, proof, and publish the book within you”)  contact us at marketing@tr-indbkstore.com. We have a Free booklet telling you about our services. And we are upfront on our prices (all are low).

VISIT MY AUTHOR’S PAGE TODAY: amazon.com/author/rfrederickriddle.

ARE YOU A BOOK REVIEWER? I am always looking for book reviews. Whether it is Perished The World That Was (Book One), World of Noah and the Ark (Book Two), World of Shem (Book Three), World of Abraham (Book Four) or Death Ship (Book One), Pauline A New Home (Book Two), Task Force Hunter (Book Three), Black Death (Book Four), Rise of I.C.E.S. (Book Five),  or Battle at Proxima Centauri. I value your reviews.

If you would like to review any of these books contact me at marketing@tr-indbkstore.com with the subject line indicating that desire. An example of an appropriate subject line would be: ‘Seek to review [book Title].’ In the email make sure to indicate your email address, your name, and the choice of copy (PDF or Epub).

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R Frederick Riddle is the Editor of TR Writing Services providing help to struggling and/or new authors to write and publish their books. In addition, he is the author of several books and is best known for Christian Historical and Speculative Fiction. For more information on him or his books visit his Amazon Authors Page. He is also co-founder and Vice President of T&R Independent Books where his books are featured. To reply to any blog you have the option of commenting on a blog and/or sending an email to marketing@tr-indbkstore.com. You may also be interested in his Facebook page at RFrederickRiddlesWorld.