One of the first items of discussion when speaking of your business is the name of your business. To help you I will provide a very brief summary of my business name:
Another exciting event in 2019 has been my wife’s (alias, Tess) writing career. Despite battling cancer she has been busy writing her first novel. The first draft has been finished and gone through an initial edit. Her next step is to make any corrections needed and send it back to me for editing. She may be working on it right now!
In some ways the USP resembles your Elevator Speech, but it is different. The Elevator Speech has its own criteria and is usually longer. But both share
For a variety of reasons I have begun working on a new website for our T & R Independent Books. The current website is located at tr-indbkstore.com. It has served us for awhile now. The new site is right here at rfrederickriddleblog.com. I have been working on it and would like to know your opinion.Continue reading “I Need Your Help!”
What is too easy is to follow the crowd. We are beset on every side by ideas and methods that are popular and successful. But worldly success doesn’t always translate to Christian success. God has a plan for us, and our goal must always be to conform to His will. It always requires us to spend time with Him and in His Word. It also requires us to compare the tactic or plan to God’s Word. Does the tactic or plan violate God’s Word?
A Store page is very important if you sell on site. I would recommend that you also have a Book page where visitors can learn about your books. If not selling on site, it is important to have links from each book to the site(s) where it is sold.
a website that reflects your book’s name will work if you have written only one book and won’t be writing new books. But if you write more than one book, such a website would be poor. Instead, you will want the website to reflect you as an author.
Take a look at our website at http://www.tr-indbkstore.com. On your computer you immediately see our logo, site title, menu, marquee (showing clickable pictures of our books), our site motto, and the beginning of additional content.
As the owner of rfrederickriddle.com I was able to cancel the content on the site and redirect it to the T&R site. So I retained my professional name brand and people searching for me are redirected to my home page on T&R’s site. That is only one positive of domain ownership.
SEO is that dreaded word that we all agree we need, but don’t always know how to go about it.